Intuit is hiring: Manager 3, Marketing in San Diego

Overview

Intuit’s Consumer Group (CG), a team serving the needs of over 40+ million US consumers to file their annual tax returns, is looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns for TurboTax local activation strategy. This role will focus on developing and executing local marketing campaigns to promote TurboTax's new 500+ retail store presence delivering on the overall local marketing team strategy and fiscal year forecast targets. The Group Marketing Manager will oversee the strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in-person engagement at our locations.

Responsibilities

• Drive TurboTax local experiential and grassroots experiences to drive foot traffic to our key local stores.
• Lead Field Marketing Strategy: Set the vision, roadmap and priorities for Field Marketing—focusing on programs that drive growth, engagement and long-term value for TurboTax.
• Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans and Go-to-Market Campaign Planning. Leverage consumer/market insights and media trends to develop hypothesis-driven strategies and GTM tactics to deliver on business objectives.
• Drive cross-functional collaboration: Closely partner with Business and Channel leads to ensure an integrated strategy across teams and alignment in the overall strategy.
• Analysis & optimization: Monitor and track business results, report insights to senior leadership, provide media recommendations/actions, and capture learnings for mid and end-of-season reporting.
• Competitive/Market analysis: Track competitive local messaging and media activity; draw implications for business strategy and determine impact on broader plans.
• Budget management/forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
• Lead with innovation: Stay ahead of trends, platforms and community behaviors; identify opportunities to drive cultural relevance and differentiate TurboTax.

Qualifications

• 10+ years in a strategic leadership role in local channel marketing or agency/consulting, with a focus on experiential and grassroots strategies. Experience leading brands with high impact results.
• Bachelor's degree in Marketing or related field; equivalent work experience considered.
• Proven success in planning and executing local events that drive foot traffic.
• Demonstrated ability to engage media agencies and collaborate with cross-functional teams to develop strategic plans and insights.
• Strong understanding of hyperlocal digital marketing tools and offline promotional tactics.
• Exceptional project management and organizational skills; ability to work collaboratively with internal teams and external partners.
• “Test & Learn” mindset with a track record of innovation and translating customer insights into actionable marketing activities.
• Strong prioritization and organization skills to drive cross-functional initiatives in a highly matrixed, distributed, fast-moving environment.
• Excellent communication and interpersonal skills; flexibility to work evenings or weekends for events as required.
• Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
• Travel for industry networking, media, conferences, and related events.
• Hybrid Role: 3 days in office per week.
• BA/BS degree required; equivalent work experience considered.

Compensation and Location

Bay Area California 213500-298000

Southern California 203500-275500

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular pay equity comparisons across categories of ethnicity and gender.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development