Marketing Operations Manager Job at Unlimited Systems in California

Overview

Unlimited Systems is a group of healthcare leaders, revenue cycle experts, tech gurus, and client success champions committed to simplifying revenue cycle management for specialty healthcare providers. For over two decades, we’ve been delivering market-leading technology solutions proven to help specialty healthcare practices automate complex tasks, reduce unnecessary manual effort, and accelerate cash flow.

Recognized as a Cincinnati Top Workplace, we take pride in taking care of our people by ensuring everyone knows where we’re headed, how we’re getting there, and how to be part of the process. Each member of our team utilizes leading-edge technologies to maintain and support a comprehensive range of commercial software products deployed across our national client base. With Unlimited Systems, you will have the opportunity to develop a solid understanding of healthcare technology and enhance your skills.

Minimum Qualifications:

• 3–5+ years of experience in a marketing operations or automation role
• Deep expertise in HubSpot CRM and Marketing Hub (certifications strongly preferred)
• Strong understanding of lead flow, funnel management, and attribution modeling
• Experience creating dashboards and campaign reporting in HubSpot and Google Analytics
• Ability to collaborate across marketing, sales, and leadership teams
• Highly organized, analytical, and detail-oriented with excellent problem-solving skills

About the Job:

Unlimited Systems is seeking a Marketing Operations Manager to own and optimize the systems, processes, and data infrastructure that fuel our revenue engine. Reporting directly to the Head of Marketing, this role is ideal for a HubSpot power user who thrives at the intersection of marketing automation, CRM operations, data analytics, and performance reporting.

As the first dedicated hire in this function, you’ll play a pivotal role in scaling our marketing efforts across specialty healthcare verticals. You’ll help us shift from a manual, execution-heavy environment to an automated, insight-driven growth engine.

Duties and Responsibilities:

• Own day-to-day management of HubSpot CRM, Marketing Hub, and Service Hub
• Build, optimize, and document automated workflows, lead scoring, segmentation, and campaign logic
• Partner with sales to ensure seamless lead lifecycle management, handoffs, and data hygiene
• Build forms, landing pages, nurture streams, and performance dashboards within HubSpot

Data, Reporting & Attribution

• Develop and maintain real-time marketing dashboards and reports (pipeline contribution, campaign ROI, attribution, channel performance)
• Monitor marketing KPIs to provide insights and guide optimization

Process Optimization

• Define and standardize marketing campaign setup, QA, and deployment processes
• Audit and improve data accuracy, enrichment, and segmentation
• Maintain compliance with email best practices and privacy laws (CAN-SPAM, GDPR, etc.)

Cross-Functional Enablement

• Serve as the technical liaison between marketing, sales, client services, and IT
• Support campaign execution by building infrastructure for digital ads, events, and ABM programs
• Lead onboarding and enablement for marketing tech tools across the team
• Full-time position – base salary commensurate with skills/experience
• Structured annual bonus program
• Company matching 401(k)
• Employee Health and Dental insurance premiums fully paid by Unlimited Systems
• Recognized Top Workplace
• Hybrid work environment – primarily work from home with intermittent in-office touchpoints
• Professional training opportunities
• Fun team building and community involvement activities
• Fitness, entertainment, dining, and shopping options near office headquarters

Additional Information:

Unlimited Systems is a drug-free and non-smoking work environment. We require a background check and initial/random drug screening for all members of our professional staff.