Digital Graphic Designer & Content Creator Job at Engineered Advisory in West Pa
Engineered Advisory, West Palm Beach, FL, US, 33412
Job Description
This is a remote position.
Candidates must reside in and be eligible to work in the United States.
In addition to design expertise, this individual will play a key role in upholding and evolving our brand identity across channels, developing video and motion content, and writing impactful short-form copy such as headlines and social media hooks. Success in this role requires proactive thinking, strong collaboration skills, a deep understanding of how visuals drive engagement, and a passion for using design as a tool to sell, inform, and inspire.
This is a fast-paced, creative position ideal for someone who thrives on variety, is detail-oriented, and believes great design is both beautiful and purposeful.
Brand & Creative Development
- Continuously monitor, maintain, and evolve the visual and verbal brand identity by ensuring consistency in imagery, design, tone, and language across all marketing channels and touchpoints.
- Partner with the sales team to ensure they have up-to-date, visually compelling materials—such as but not limited to presentations, brochures, one-pagers, and case studies—that support their goals and enhance their ability to communicate our value effectively.
- Create and maintain visually consistent brand assets across digital and print platforms.
- Develop presentations (PowerPoint) that communicate key messages clearly and professionally.
- Design marketing collateral for both internal and external use (e.g., brochures, event materials, sales sheets).
Digital & Web Marketing
- Design engaging digital assets for websites, email campaigns, and landing pages.
- Ensure all web assets are optimized for performance, accessibility, and responsive design.
- Collaborate with the team to support website enhancements, page layouts and UX/UI improvements through design.
Social Media Marketing
- Create visually compelling social media graphics tailored to platform specifications and audience engagement strategies.
- Design visuals that enhance campaign performance and align with brand voice and messaging.
- Produce short-form video content, reels, and animations for social platforms.
- Write short, effective captions, hooks, and post descriptions to support visual content.
Content Marketing & Copywriting
- Write concise, engaging headlines and copy to accompany design assets such as flyers, brochures, social posts, web banners, and promotional graphics.
- Collaborate with the content and campaign team to ensure visuals and messaging work together to tell a cohesive story.
Demand Generation & Campaign Support
- Develop creative assets that drive lead generation and conversion goals across marketing funnels.
- Translate campaign objectives into compelling visual stories that support product or service promotion.
- Support ad creative development for paid campaigns on platforms like LinkedIn, Facebook, or Google Display Network.
Skills & Attributes
- Proactive & Self-Directed: Takes initiative to identify needs, solve problems, and contribute ideas without waiting to be asked.
- Marketing Mindset: Understands the role of design in driving engagement, conversions, and overall campaign effectiveness; designs with audience and business goals in mind.
- Critical Thinker: Approaches creative challenges analytically and strategically, balancing aesthetics with function and purpose.
- Forward-Thinking & Curious: Stays ahead of trends in design, digital marketing, social media, and visual communication; brings fresh, innovative ideas to the table.
- Campaign-Minded: Capable of generating creative concepts and visual strategies that align with broader marketing campaigns and storytelling goals.
- Collaborative Communicator: Works well across teams, listens actively, and translates feedback into actionable improvements.
- Organized & Detail-Oriented: Manages multiple projects and deadlines with precision and clarity, ensuring consistent quality across all deliverables.
- Committed to Growth: Invests in personal and professional development; actively seeks learning opportunities, whether through training, feedback, or exploration of new tools and techniques.
- Audience-Focused: Designs with empathy, considering the end-user experience and what motivates them to engage.
- Adaptable & Resourceful: Thrives in a fast-paced environment, can shift gears quickly, and uses available resources creatively to solve problems.
Requirements
- Proven experience as a graphic designer with a portfolio showcasing both print and digital work.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro or After Effects).
- Basic video production and editing capabilities.
- Strong understanding of social media and web design principles (mobile-first, responsive, UX/UI).
- Excellent visual storytelling and a marketing-oriented mindset.
- Basic copywriting skills for short-form content such as headlines, calls to action, and social media posts.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Team-oriented with strong communication skills and an openness to feedback.
Benefits