Product Marketing Manager Job at Utah Staffing in Draper

Product Marketing Manager

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference The Product Marketing Manager is responsible for making sure both internal and external audiences fully understand what our products are, how they are used and what value and return on investment (ROI) they provide. This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. This role is the product evangelist and will play an integral role in organizing product launches. This role knows our competitors: what they do today and what they plan to do in the future. The Product Marketing Manager knows our buyers better than they know themselves, including how they make their buying decisions. This role backs up strategic insights with market evidence and then uses that knowledge to drive the development of positioning and messaging that resonates with the market and empowers our marketing team and sales channels to be successful. This role typically reports to the AVP, Product Marketing.

What you'll be doing:

Product Go-to-Market Strategy, Launches and Business Line Goals:

• Foster strong relationships and communicate proactively with Product GM's, Product Managers, Product Owners and Business Analysts to inform, create and activate product roadmaps for your product suite.
• Develop, lead, and manage go-to-market strategy and drive launch plans for unique product initiatives to ensure that all requirements are met in a timely way.
• Manage ongoing prioritization and completion of multiple GTM initiatives simultaneously.
• Work cross-functionally with program and product managers to inform launch plans and enablement activities.
• Support the creation of a variety of assets (narratives, experience decks, product definition documents, customer presentation decks, feature guides, and educational materials) associated with the GTM plan.
• Collaborate with GTM Enablement Manager(s) and Sales Enablement team to deliver enablement effectively and in a timely, efficient manner.
• Engage with Sales and Relationship management to assure cascade of product knowledge and gathering of customer feedback.
• Participate in definition and measurement of GTM metrics with Product, Sales and Marketing partners.

Product Messaging (Storytelling):

• Responsible for developing positioning, messaging, and competitive differentiation for your assigned product suite and initiatives.
• Ability to translate product features into benefits that stick with customers and attract prospects.
• Identify and incorporate indicators and data that substantiate reasons to believe in our products.
• Create positioning and message briefs that drive content and marketing asset development.
• Collaborate with content teams to ensure that marketing collateral and decks have appropriate, optimized, differentiating messaging regarding our products.
• Define the product consumer (client, members, partners, brokers, etc.) persona and customer journey for your products and initiatives.
• Stay up to date by conducting and/or participating in voice of the customer (VoC) interviews, focus groups, surveys, and other research to convert feedback into actionable insights that can be shared with Product Management, Marketing, various relationship manager groups.
• Assist as a client-facing subject matter expert (as needed) along-side product and sales engineering for your assigned product suite.

Market and Competitive Intelligence:

• Working collaboratively with Market Research, understand the competitive landscape and stay up to date on how competitors are positioning the products.
• Provide competitive analysis...