Fusion Worldwide
Fusion is seeking a hands-on, data-obsessed
Search Marketing Specialist
to lead both the strategy and execution of paid and organic search across traditional and emerging discovery channels. This role is not about managing campaigns. It is about building a discoverability engine. With more than 700,000 product pages and a rapidly expanding digital footprint, you will work across Google Ads, SEO, GA4, and next generation search tools to drive qualified traffic and revenue. Search is evolving fast. Buyers are no longer just typing into Google. They are snapping photos, asking AI, and browsing discovery feeds. Whether someone is searching through ChatGPT, Perplexity, or TikTok, your job is to make sure Fusion shows up the moment they are looking for a product and to turn that urgency into sales.
As an open market distributor of electronic components, timing is everything. Our customers find us when their production lines are at risk and parts are in short supply. This role is central to spotting those signals, understanding what buyers are searching for, and surfacing the right products, promotions, and messaging in real-time.
You are a strategist with sharp instincts and strong execution. You are in the data every day, building campaigns from scratch, wiring up analytics, testing messages, and uncovering new channels before others even know they exist. Most of all, you are focused on business outcomes. Your work will directly influence how buyers find us and how quickly we convert their attention into revenue.
This is a high impact role that sits at the center of Fusion’s growth strategy.
Key Responsibilities
Act as Fusion’s
digital radar
detecting where demand is moving and how to meet it profitably
Monitor keyword and search trends to identify
real-time customer needs
and
component shortages
Surface
product-level insights
to influence promotions, merchandising, and inventory prioritization
Help the team proactively position
deals and offers
aligned with high-demand, low-availability parts
Search & Paid Media Execution
Launch, manage, and optimize cost-efficient campaigns across Google Ads (Search, Shopping, Performance Max)
Write and test high-converting ad copy, refine keyword targeting, and scale winning structures
Build scalable, feed-based campaign architectures to support 700K+ SKUs
Search Engine Optimization (SEO)
Audit and optimize product pages for technical SEO, metadata, internal linking, and content relevance
Partner with product and content teams on keyword-driven landing pages
Monitor rankings, address SEO gaps, and act quickly on performance shifts
AI-Powered & Visual Search Innovation
Stay ahead of evolving search behaviors from Google SGE to visual search (Google Lens, Pinterest) and AI discovery (ChatGPT, Perplexity, Brave, TikTok Search)
Experiment with new tools and discovery interfaces that impact B2B product search
Identify and act on strategic opportunities to increase Fusion’s visibility across non-traditional platforms
Analytics & Reporting
Configure GA4 for accurate tracking, including events, goals, attribution models, and funnel reporting
Build performance dashboards in Looker Studio (or similar tools)
Tie every campaign and optimization back to KPIs: qualified traffic, conversion rates, cost-per-click, and ROAS
Ideal Candidate
3–5 years of hands-on experience in
paid search, SEO , or
search-focused performance marketing
Proven ability to drive results with
Google Ads, Shopping feeds, and GA4
Skilled in both
technical SEO
and
on-page optimization
at scale
Excited by how
AI and visual search
are transforming product discovery
Highly attuned to market signals and very comfortable translating search trends into revenue-driving insights
Strong analytical thinker with the ability to turn data insights into strategy and execution action
A self-starter who thrives in a fast-moving, high-accountability environment
Why This Role Matters
You’re not just building website traffic spikes, you’re building a
long-lasting discoverability and demand engine
You’ll define how Fusion shows up in the world across traditional and emerging search platforms
Your insights will help drive
sales impact and revenue
Your work will support customers
when it matters most : when supply chains are stressed and urgency is high
401K benefits with company match
Short- & Long-Term Disability
EAP
Emergency Travel & Identity Theft Protection
Life Insurance
AD&D
State of the Art Open Concept Working Environment
Stocked fridges and pantries with a variety of healthy snack options
Unlimited cold brew & kombucha on tap
Collaborative and Motivated Team
Walking distance to public transit
Onsite Gym
Great Location in Boston’s Seaport District
Fusion Worldwide is the preeminent open market distributor of electronic components and products. We source, inspect, test, and deliver a broad range of components to a large and diversified customer base that includes OEMs, CMs and ODMs across a wide array of verticals. Founded in 2001, Fusion is headquartered in Portsmouth, New Hampshire and maintains offices and quality centers around the world. For more information visit fusionww.com, or follow fusion Worldwide on LinkedIn, Instagram, WeChat, and X.
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Search Marketing Specialist
to lead both the strategy and execution of paid and organic search across traditional and emerging discovery channels. This role is not about managing campaigns. It is about building a discoverability engine. With more than 700,000 product pages and a rapidly expanding digital footprint, you will work across Google Ads, SEO, GA4, and next generation search tools to drive qualified traffic and revenue. Search is evolving fast. Buyers are no longer just typing into Google. They are snapping photos, asking AI, and browsing discovery feeds. Whether someone is searching through ChatGPT, Perplexity, or TikTok, your job is to make sure Fusion shows up the moment they are looking for a product and to turn that urgency into sales.
As an open market distributor of electronic components, timing is everything. Our customers find us when their production lines are at risk and parts are in short supply. This role is central to spotting those signals, understanding what buyers are searching for, and surfacing the right products, promotions, and messaging in real-time.
You are a strategist with sharp instincts and strong execution. You are in the data every day, building campaigns from scratch, wiring up analytics, testing messages, and uncovering new channels before others even know they exist. Most of all, you are focused on business outcomes. Your work will directly influence how buyers find us and how quickly we convert their attention into revenue.
This is a high impact role that sits at the center of Fusion’s growth strategy.
Key Responsibilities
Act as Fusion’s
digital radar
detecting where demand is moving and how to meet it profitably
Monitor keyword and search trends to identify
real-time customer needs
and
component shortages
Surface
product-level insights
to influence promotions, merchandising, and inventory prioritization
Help the team proactively position
deals and offers
aligned with high-demand, low-availability parts
Search & Paid Media Execution
Launch, manage, and optimize cost-efficient campaigns across Google Ads (Search, Shopping, Performance Max)
Write and test high-converting ad copy, refine keyword targeting, and scale winning structures
Build scalable, feed-based campaign architectures to support 700K+ SKUs
Search Engine Optimization (SEO)
Audit and optimize product pages for technical SEO, metadata, internal linking, and content relevance
Partner with product and content teams on keyword-driven landing pages
Monitor rankings, address SEO gaps, and act quickly on performance shifts
AI-Powered & Visual Search Innovation
Stay ahead of evolving search behaviors from Google SGE to visual search (Google Lens, Pinterest) and AI discovery (ChatGPT, Perplexity, Brave, TikTok Search)
Experiment with new tools and discovery interfaces that impact B2B product search
Identify and act on strategic opportunities to increase Fusion’s visibility across non-traditional platforms
Analytics & Reporting
Configure GA4 for accurate tracking, including events, goals, attribution models, and funnel reporting
Build performance dashboards in Looker Studio (or similar tools)
Tie every campaign and optimization back to KPIs: qualified traffic, conversion rates, cost-per-click, and ROAS
Ideal Candidate
3–5 years of hands-on experience in
paid search, SEO , or
search-focused performance marketing
Proven ability to drive results with
Google Ads, Shopping feeds, and GA4
Skilled in both
technical SEO
and
on-page optimization
at scale
Excited by how
AI and visual search
are transforming product discovery
Highly attuned to market signals and very comfortable translating search trends into revenue-driving insights
Strong analytical thinker with the ability to turn data insights into strategy and execution action
A self-starter who thrives in a fast-moving, high-accountability environment
Why This Role Matters
You’re not just building website traffic spikes, you’re building a
long-lasting discoverability and demand engine
You’ll define how Fusion shows up in the world across traditional and emerging search platforms
Your insights will help drive
sales impact and revenue
Your work will support customers
when it matters most : when supply chains are stressed and urgency is high
401K benefits with company match
Short- & Long-Term Disability
EAP
Emergency Travel & Identity Theft Protection
Life Insurance
AD&D
State of the Art Open Concept Working Environment
Stocked fridges and pantries with a variety of healthy snack options
Unlimited cold brew & kombucha on tap
Collaborative and Motivated Team
Walking distance to public transit
Onsite Gym
Great Location in Boston’s Seaport District
Fusion Worldwide is the preeminent open market distributor of electronic components and products. We source, inspect, test, and deliver a broad range of components to a large and diversified customer base that includes OEMs, CMs and ODMs across a wide array of verticals. Founded in 2001, Fusion is headquartered in Portsmouth, New Hampshire and maintains offices and quality centers around the world. For more information visit fusionww.com, or follow fusion Worldwide on LinkedIn, Instagram, WeChat, and X.
Apply for this job Indicates a required field and informational placeholder only. This section has been removed from the refined description.
#J-18808-Ljbffr