Second Dinner
Overview
Get AI-powered advice on this job and more exclusive features. This range is provided by Second Dinner. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range 150,000.00 / yr - $180,000.00 / yr Second Dinner is an award-winning independent game development studio. You could be the next addition to our award-winning team. For our debut game, MARVEL SNAP, we’ve partnered with Marvel. We’ve got other SUPER FUN (but still secret) projects in the works, and this role is a chance to be part of something new and special at the company. As a remote-first company, we value diversity and encourage applications from everyone who can bring something unique to the table. Calling all Curious, Driven, and Creative Performance Marketers devoted to their craft.
Second Dinner is building an industry-leading growth team and is looking for someone to help us shape the growth team of the future.
We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to fully in-house Publishing. You’ll lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded / video networks, while owning creative testing, ASO experiments, and partner coordination.
You’ll be a foundational growth hire on a lean, high-impact team during a key moment in our evolution as we bring User Acquisition entirely in-house.
Your Role
The Growth Marketing Manager role is perfect for someone energized by performance data and curious about what makes creative win. If you’re excited to help build HOW we grow, not just WHAT we grow, this role is for YOU!
You will report to the Director of Growth, and your primary responsibility is to lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded / video networks, while owning creative testing, ASO experiments, and partner coordination. You’ll collaborate with top-tier talent across product, creative, and publishing in a high-trust, high-ownership environment where your insights won’t just be heard, they’ll shape what we do next. Your work will directly impact the success of MARVEL SNAP and lay the groundwork for how we scale performance across the secret projects we can’t wait to reveal.
What You’ll Do
Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded / Video networks, executing with precision to hit ROAS and payback targets Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, staying at the forefront of creative innovation in performance marketing Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities Oversee UA operations workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently
What You’ll Need
3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.) Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love
Nice To Have, But Not Necessary
Experience marketing cross-platform games, including PC or multi-surface player journeys Exposure to emerging UA channels like Reddit Ads, paid influencer campaigns, CTV ads, and rewarded ad networks Practical use of AI tools to enhance workflow, automation, or creative experimentation in a marketing context
Compensation and Benefits
The total compensation for this position includes a new hire offer base salary range of $150,000 - $180,000 USD + equity + comprehensive benefits + potential for discretionary performance bonuses. Individual pay within this salary range is determined by job-related skills, experience, education or training, market demands, and business needs. The disclosed range is not adjusted based on location and may be subject to change. Your recruiter can answer questions during the hiring process.
Benefits
Medical, Dental, and Vision insurance plans with company covering 100% of premiums for employees and 75% for dependents for many plans 401(k) contribution with no waiting period 16 weeks paid parental leave Home office improvement allowance Paid Vacation & Sick time Up to 10 BetterHelp sessions per benefits plan year Company Winter and Summer shutdowns and in-person events
You must be legally authorized to work and reside in the United States. We do not sponsor visas or support employment outside the U.S. for this role.
Equal Opportunity
We are an equal opportunity employer that places high value on diversity and inclusion. We do not discriminate on the basis of race, color, ancestry, national origin, religion, age, disability status, sex (including pregnancy), gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, marital status, military status, or veteran status.
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#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features. This range is provided by Second Dinner. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range 150,000.00 / yr - $180,000.00 / yr Second Dinner is an award-winning independent game development studio. You could be the next addition to our award-winning team. For our debut game, MARVEL SNAP, we’ve partnered with Marvel. We’ve got other SUPER FUN (but still secret) projects in the works, and this role is a chance to be part of something new and special at the company. As a remote-first company, we value diversity and encourage applications from everyone who can bring something unique to the table. Calling all Curious, Driven, and Creative Performance Marketers devoted to their craft.
Second Dinner is building an industry-leading growth team and is looking for someone to help us shape the growth team of the future.
We’re looking for a hands-on, growth-minded marketer to help scale user acquisition for MARVEL SNAP as we transition to fully in-house Publishing. You’ll lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded / video networks, while owning creative testing, ASO experiments, and partner coordination.
You’ll be a foundational growth hire on a lean, high-impact team during a key moment in our evolution as we bring User Acquisition entirely in-house.
Your Role
The Growth Marketing Manager role is perfect for someone energized by performance data and curious about what makes creative win. If you’re excited to help build HOW we grow, not just WHAT we grow, this role is for YOU!
You will report to the Director of Growth, and your primary responsibility is to lead campaign strategy and execution across Meta, Google, ASA, DSPs, and rewarded / video networks, while owning creative testing, ASO experiments, and partner coordination. You’ll collaborate with top-tier talent across product, creative, and publishing in a high-trust, high-ownership environment where your insights won’t just be heard, they’ll shape what we do next. Your work will directly impact the success of MARVEL SNAP and lay the groundwork for how we scale performance across the secret projects we can’t wait to reveal.
What You’ll Do
Own and drive performance of paid UA campaigns across Meta, Google, ASA, DSPs, and Rewarded / Video networks, executing with precision to hit ROAS and payback targets Manage campaign setup and pacing end-to-end, ensuring we deliver efficiently, scale responsibly, and stay tightly aligned to goals Lead day-to-day partner and vendor management, including performance reviews, troubleshooting, and surfacing new growth opportunities Run the creative feedback engine: design and own test plans, turning campaign performance into sharp insights that accelerate asset development and unlock high-performing concepts Partner with the Creative Lead to shape and scale a strategic creative pipeline across static, video, and emerging formats, staying at the forefront of creative innovation in performance marketing Own ASO performance and experimentation: report on key shifts, and implement tests to improve both organic and paid conversion, in close collaboration with the Platform and PMM teams Support market-specific campaign execution, including seasonal moments, content drops, and platform opportunities Oversee UA operations workflows, including Partner Contract, Billing, Invoice, Spend, and performance data QA to keep channels running clean and efficiently
What You’ll Need
3+ years of proven experience driving performance across UA channels — Meta, Google, ASA, DSPs, and more Strong analytical instincts: confident using data to diagnose problems, drive decisions, and optimize results Self-starter with strong follow-through: comfortable navigating ambiguity, managing shifting priorities, and collaborating across teams Creative intuition with a love for the craft: excited by the intersection of storytelling, tech, and experimentation, and stays on top of new tools and trends (UGC, AI, etc.) Familiarity with ASO testing and an understanding of how store assets and metadata impact both organic and paid conversion Above all, you’re excited to contribute to a collaborative culture and help scale something players truly love
Nice To Have, But Not Necessary
Experience marketing cross-platform games, including PC or multi-surface player journeys Exposure to emerging UA channels like Reddit Ads, paid influencer campaigns, CTV ads, and rewarded ad networks Practical use of AI tools to enhance workflow, automation, or creative experimentation in a marketing context
Compensation and Benefits
The total compensation for this position includes a new hire offer base salary range of $150,000 - $180,000 USD + equity + comprehensive benefits + potential for discretionary performance bonuses. Individual pay within this salary range is determined by job-related skills, experience, education or training, market demands, and business needs. The disclosed range is not adjusted based on location and may be subject to change. Your recruiter can answer questions during the hiring process.
Benefits
Medical, Dental, and Vision insurance plans with company covering 100% of premiums for employees and 75% for dependents for many plans 401(k) contribution with no waiting period 16 weeks paid parental leave Home office improvement allowance Paid Vacation & Sick time Up to 10 BetterHelp sessions per benefits plan year Company Winter and Summer shutdowns and in-person events
You must be legally authorized to work and reside in the United States. We do not sponsor visas or support employment outside the U.S. for this role.
Equal Opportunity
We are an equal opportunity employer that places high value on diversity and inclusion. We do not discriminate on the basis of race, color, ancestry, national origin, religion, age, disability status, sex (including pregnancy), gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, marital status, military status, or veteran status.
J-18808-Ljbffr
#J-18808-Ljbffr