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Highwire

Vice President, Integrated Marketing

Highwire, New Haven, Connecticut, us, 06540

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Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation and foster an inclusive environment where everyone can feel safe, celebrated and worthy. Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, and Fierce Distinction. Responsibilities

Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage content, creative, and social disciplines to achieve client goals, with emphasis on building brand awareness and engagement Client Needs & Insights: Collaborate with clients to understand objectives, audiences, and marketing challenges, translating insights into actionable marketing approaches Creative & Production Liaison: Brief and collaborate with internal content, creative, and production teams to ensure clear objectives and timely, on-brand delivery of assets Project Management Oversight: Provide direction, set priorities, and oversee day-to-day work of an integrated team, ensuring projects are on schedule and within budget Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization Internal Advocacy: Act as an internal advocate for client needs and foster cross-team collaboration Process Improvement: Identify opportunities to enhance efficiency and effectiveness of client workflows and internal processes Agency Excellence: Contribute to the development of compelling case studies and assist with award entries to showcase integrated marketing successes Requirements

Bachelor’s degree in integrated marketing, journalism, communications, or a related field Minimum of 8-10 years of progressive experience in integrated marketing, with focus on client service and account management within an agency Proven experience in developing and leading integrated marketing strategies and campaigns, with understanding of content’s role in driving awareness Experience briefing and collaborating effectively with creative and production teams Ability to provide clear direction and guide the work of project managers or similar roles Strong client management and communication skills with the ability to build rapport with marketing-level client contacts Solid understanding of marketing analytics and ability to interpret data to inform decisions Excellent organizational skills and ability to manage multiple projects simultaneously Proactive, solutions-oriented mindset with a strong commitment to client success Highwire Perks

Competitive salary Merit-based bonuses and promotions Hybrid work model Excellent vacation policy including extended breaks for summer and winter holidays Participate in Empower Hours on Fridays; team can log off by 3pm 401K Match Medical and dental benefits / FSA Paid Parental Leave Commuter Benefit Home office equipment stipend Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonus New business referral bonus

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