Flora Couture
_**** Company Overview
_
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a
Digital Marketing Strategist
who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
_
Key Responsibilities
_
1. Website & User Experience (UX) Coordination
Oversee the functionality and performance of the Flora Couture website
Identify opportunities to improve the user journey and overall web experience
Collaborate with developers and/or third-party partners to execute website updates
Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
Develop and implement SEO strategies to drive organic traffic and improve visibility
Conduct keyword research and monitor analytics to assess and improve performance
Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
Plan and execute email campaigns, from list segmentation to design and copywriting
Maintain and grow our email list with a focus on engagement and retention
Track performance metrics and optimize campaigns accordingly
Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
Provide ongoing recommendations for improving digital marketing performance
Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
Stay ahead of digital marketing trends and competitor strategies
_
Qualifications
_
Experience:
5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
Comfortable working with CMS platforms (e.g., WordPress, Shopify)
Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
Experience with email marketing platforms (e.g., Mailchimp)
Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication:
Excellent written and verbal communication skills
Design Sensibility:
A strong eye for aesthetics and luxury branding
Interpersonal Skills:
Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability:
Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative:
Self-starter mindset with the ability to work independently and follow through
_ Required Technical & Creative Skills
_
Graphic editing skills using
Canva
Basic photo editing skills using
Lightroom
Ability to shoot and edit photos and short-form video content for social
_ Bonus Skills (Not Required
): _
Experience with paid search or paid social ad campaigns
Knowledge of floral and event industry terminology
Experience in small-business or startup environments
Familiarity with
Photoshop
Additional Requirements
Must be based in or willing to relocate to
Las Vegas, NV
Occasional travel for events may be required
Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.
_
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a
Digital Marketing Strategist
who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
_
Key Responsibilities
_
1. Website & User Experience (UX) Coordination
Oversee the functionality and performance of the Flora Couture website
Identify opportunities to improve the user journey and overall web experience
Collaborate with developers and/or third-party partners to execute website updates
Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
Develop and implement SEO strategies to drive organic traffic and improve visibility
Conduct keyword research and monitor analytics to assess and improve performance
Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
Plan and execute email campaigns, from list segmentation to design and copywriting
Maintain and grow our email list with a focus on engagement and retention
Track performance metrics and optimize campaigns accordingly
Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
Provide ongoing recommendations for improving digital marketing performance
Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
Stay ahead of digital marketing trends and competitor strategies
_
Qualifications
_
Experience:
5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
Comfortable working with CMS platforms (e.g., WordPress, Shopify)
Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
Experience with email marketing platforms (e.g., Mailchimp)
Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication:
Excellent written and verbal communication skills
Design Sensibility:
A strong eye for aesthetics and luxury branding
Interpersonal Skills:
Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability:
Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative:
Self-starter mindset with the ability to work independently and follow through
_ Required Technical & Creative Skills
_
Graphic editing skills using
Canva
Basic photo editing skills using
Lightroom
Ability to shoot and edit photos and short-form video content for social
_ Bonus Skills (Not Required
): _
Experience with paid search or paid social ad campaigns
Knowledge of floral and event industry terminology
Experience in small-business or startup environments
Familiarity with
Photoshop
Additional Requirements
Must be based in or willing to relocate to
Las Vegas, NV
Occasional travel for events may be required
Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.