Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Baltimore, Maryland, United States, 21276
Overview
Senior Machine Learning Engineer, Ad Performance at Launch Potato. Launch Potato is a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries. Responsibilities
Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Base compensation
BASE SALARY: $165,000–$215,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Engineering and Information Technology Industries: Advertising Services About us and equal opportunity
Launch Potato is a performance-driven company that values diversity, equity, and inclusion. We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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Senior Machine Learning Engineer, Ad Performance at Launch Potato. Launch Potato is a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries. Responsibilities
Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Base compensation
BASE SALARY: $165,000–$215,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Engineering and Information Technology Industries: Advertising Services About us and equal opportunity
Launch Potato is a performance-driven company that values diversity, equity, and inclusion. We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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