Degreed
Website and Demand Capture Manager | Canada New
Degreed, Los Angeles, California, United States, 90079
Overview
Website and Demand Capture Manager | Canada Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals. For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success. We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise. Join us in shaping the future of learning and workforce development! The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels. We're looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketerwith a growth hacking mindset and a clear focus on measurable outcomes. Key Skills
Proficiency with
HubSpot CMS ,
Google Tag Manager (GTM) ,
GA4 ,
Google Search Console , and
SEMrush . Strong technical foundation in
HTML ,
CSS , and
PHP
for performance tuning and troubleshooting. Expertise in
website optimization , including page speed, redirects, schema markup, sitemaps, and robots.txt. Experience with
UTM tracking , campaign tagging, and marketing attribution. Solid understanding of
localization workflows
and global content management. Deep hands-on experience in
digital performance marketing
including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment. Experimental mindset, with interest in
AI-driven growth tactics
and a
test-and-learn
approach. Strong cross-functional collaboration skills, especially with
Content ,
Product Marketing ,
Creative , and
RevOps
teams. Experience managing agency relationships and holding partners accountable for results. Highly outcome-oriented, with a clear focus on performance, impact, and iteration. Key Responsibilities
Website & Landing Page Management
Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS. Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP. Maintain brand consistency and high visual standards across web assets. Use AI tools to accelerate copywriting, design iteration, and UX testing. Manage website localization in partnership with the internal localization team.
Technical SEO & Site Performance
Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps. Monitor and improve site speed, crawlability, indexing, and Core Web Vitals. Manage Google Search Console and conduct regular site audits using tools like SEMrush.
Own Google Tag Manager, conversion tracking, and event tagging. Maintain consistent UTM taxonomy and campaign tagging across channels. Collaborate on lead attribution and build dashboards to streamline reporting. Evaluate and test tools to automate performance insights and reduce manual work. Cross-functional Collaboration
Partner with Content Strategy to execute and evolve the SEO content roadmap. Support CRO testing and landing page optimization with Marketing Ops. Align with RevOps and Marketing Automation to ensure proper lead flow and attribution. Collaborate with Product Marketing on positioning accuracy and updates. Work with Creative to uphold brand consistency in all visual assets. Proactively share new tools, tactics, and growth opportunities with the team.
Nice-to-Have Skills
Experience running
paid campaigns
on LinkedIn, Google, or programmatic platforms. Ability to optimize
campaign structure , targeting, creative, and landing pages. Collaborating with digital agencies to manage
budget pacing and reporting . Testing and applying
AI tools
for ad performance and audience growth. Compensation
We are committed to fair and equitable compensation practices. The
total
pay range for this role is CAD 130,000 - CAD 150,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location. Diversity & Inclusion
We celebrate diverse perspectives and backgrounds, fostering an inclusive environment where
everyone can thrive and contribute . Growth Mindset
Learning is at the heart of what we do. We empower our employees to continuously develop their skills and grow their careers in alignment with their unique strengths and aspirations. Collaboration
The best ideas come from working together. We cultivate a culture of open communication, teamwork, and shared success. By joining Degreed, you'll be part of a community that values learning, collaboration, and meaningful impact. If youre passionate about driving change through upskilling and workforce transformation, we encourage you to apply and contribute to our mission. Work Environment
Degreed offers flexible work arrangements tailored to each role. Some positions are fully remote, while others follow a hybrid model for employees near an office. Please check the job details for role-specific requirements. For remote and hybrid roles, youll collaborate virtually using tools like Zoom and Slack. This role may require prolonged computer use and stationary work, with the ability to interpret written and verbal communication effectively. We are committed to creating an inclusive and adaptable work environment that enables every team member to thrive and do their best work. Additional Information
Degreed is an equal opportunity employer committed to fostering a workplace free from discrimination and harassment. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all aspects of employment, including recruitment, hiring, career development, compensation, and training. Accessibility & Accommodations
We are dedicated to full inclusion and will provide reasonable accommodations for applicants with disabilities throughout the hiring process. If you need assistance, please let us know. Fair Hiring Practices
In compliance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. E-Verify Participation
Degreed participates in the E-Verify employment verification program. Global Data Privacy Notice for Job Candidates & Applicants
If youre applying from specific regions, your personal data may be processed in line with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). To understand how we handle applicant data, please review our Global Data Privacy Notice and related policies. By submitting your application, you acknowledge and agree to our use and processing of your data in compliance with applicable laws. Fraudulent Recruitment Warning
Beware of fraudulent recruitment scams using the Degreed name. Scammers may impersonate our company, website, or hiring team. Conduct recruitment via WhatsApp, Telegram, or direct-messaging platforms. Request sensitive personal or financial information in unsolicited communications. Offer jobs requiring upfront payments or promising unrealistic returns. Official Degreed communications will always come from a @degreed.com email address or phone number. If you encounter suspicious activity, please report it immediately. Stay vigilant and protect yourself from fraud. Apply for this job
First Name * Last Name * Preferred First Name Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile URL * Where do you currently reside? * Please include your city, state and country. We are only considering applicants who currently reside in the location where this position is based. Are you legally authorized to work in the country where this job is based? * Please refer to the location specified for the country where this job is located. Do you currently require, or will you in the future require, sponsorship for employment visa status to work in the country where this job is based? * Please refer to the location specified for the country where this job is located. What is your expected total annual compensation? * Do you have hands-on experience building, managing, and optimizing landing pages in HubSpot and WordPress in multiple languages? (not just reviewing or approving them) * Describe a time you improved website performance or SEO health (e.g., Core Web Vitals, schema, redirects, site speed). What specific tools and tactics did you use, and what impact did it have? * When you think about driving high-intent traffic and conversions, whats your approach to combining SEO, tracking/attribution, and experimentation? Please share a recent example. * How did you hear about this posting? * Degreed is committed to providing an unbiased, equitable, and professional hiring process. We will inform all candidates if we decide not to move forward with them at any stage, ensuring closure. However, please note that due to the high volume of candidates, feedback on applications or interviews will be communicated through an automated message and we will not be able to provide specific feedback, even if requested. Do you acknowledge and accept this process? * #J-18808-Ljbffr
Website and Demand Capture Manager | Canada Degreed is the upskilling platform that fuels growth and innovation through lifelong learning. We bring together everything you need to learn and advance: LMSs, courses, videos, articles, projects, and real-world skill insights, matching you with opportunities that align with your skills, role, and goals. For businesses, Degreed helps build a culture of learning that attracts, develops, and retains top talent, driving both individual and company success. We believe learning is the key to unlocking opportunities. Our mission is to discover, empower, and celebrate the next generation of global expertise. Join us in shaping the future of learning and workforce development! The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels. We're looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketerwith a growth hacking mindset and a clear focus on measurable outcomes. Key Skills
Proficiency with
HubSpot CMS ,
Google Tag Manager (GTM) ,
GA4 ,
Google Search Console , and
SEMrush . Strong technical foundation in
HTML ,
CSS , and
PHP
for performance tuning and troubleshooting. Expertise in
website optimization , including page speed, redirects, schema markup, sitemaps, and robots.txt. Experience with
UTM tracking , campaign tagging, and marketing attribution. Solid understanding of
localization workflows
and global content management. Deep hands-on experience in
digital performance marketing
including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment. Experimental mindset, with interest in
AI-driven growth tactics
and a
test-and-learn
approach. Strong cross-functional collaboration skills, especially with
Content ,
Product Marketing ,
Creative , and
RevOps
teams. Experience managing agency relationships and holding partners accountable for results. Highly outcome-oriented, with a clear focus on performance, impact, and iteration. Key Responsibilities
Website & Landing Page Management
Build, test, and maintain landing pages, forms, and CTAs using HubSpot CMS. Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP. Maintain brand consistency and high visual standards across web assets. Use AI tools to accelerate copywriting, design iteration, and UX testing. Manage website localization in partnership with the internal localization team.
Technical SEO & Site Performance
Own SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps. Monitor and improve site speed, crawlability, indexing, and Core Web Vitals. Manage Google Search Console and conduct regular site audits using tools like SEMrush.
Own Google Tag Manager, conversion tracking, and event tagging. Maintain consistent UTM taxonomy and campaign tagging across channels. Collaborate on lead attribution and build dashboards to streamline reporting. Evaluate and test tools to automate performance insights and reduce manual work. Cross-functional Collaboration
Partner with Content Strategy to execute and evolve the SEO content roadmap. Support CRO testing and landing page optimization with Marketing Ops. Align with RevOps and Marketing Automation to ensure proper lead flow and attribution. Collaborate with Product Marketing on positioning accuracy and updates. Work with Creative to uphold brand consistency in all visual assets. Proactively share new tools, tactics, and growth opportunities with the team.
Nice-to-Have Skills
Experience running
paid campaigns
on LinkedIn, Google, or programmatic platforms. Ability to optimize
campaign structure , targeting, creative, and landing pages. Collaborating with digital agencies to manage
budget pacing and reporting . Testing and applying
AI tools
for ad performance and audience growth. Compensation
We are committed to fair and equitable compensation practices. The
total
pay range for this role is CAD 130,000 - CAD 150,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location. Diversity & Inclusion
We celebrate diverse perspectives and backgrounds, fostering an inclusive environment where
everyone can thrive and contribute . Growth Mindset
Learning is at the heart of what we do. We empower our employees to continuously develop their skills and grow their careers in alignment with their unique strengths and aspirations. Collaboration
The best ideas come from working together. We cultivate a culture of open communication, teamwork, and shared success. By joining Degreed, you'll be part of a community that values learning, collaboration, and meaningful impact. If youre passionate about driving change through upskilling and workforce transformation, we encourage you to apply and contribute to our mission. Work Environment
Degreed offers flexible work arrangements tailored to each role. Some positions are fully remote, while others follow a hybrid model for employees near an office. Please check the job details for role-specific requirements. For remote and hybrid roles, youll collaborate virtually using tools like Zoom and Slack. This role may require prolonged computer use and stationary work, with the ability to interpret written and verbal communication effectively. We are committed to creating an inclusive and adaptable work environment that enables every team member to thrive and do their best work. Additional Information
Degreed is an equal opportunity employer committed to fostering a workplace free from discrimination and harassment. We do not discriminate based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all aspects of employment, including recruitment, hiring, career development, compensation, and training. Accessibility & Accommodations
We are dedicated to full inclusion and will provide reasonable accommodations for applicants with disabilities throughout the hiring process. If you need assistance, please let us know. Fair Hiring Practices
In compliance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. E-Verify Participation
Degreed participates in the E-Verify employment verification program. Global Data Privacy Notice for Job Candidates & Applicants
If youre applying from specific regions, your personal data may be processed in line with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). To understand how we handle applicant data, please review our Global Data Privacy Notice and related policies. By submitting your application, you acknowledge and agree to our use and processing of your data in compliance with applicable laws. Fraudulent Recruitment Warning
Beware of fraudulent recruitment scams using the Degreed name. Scammers may impersonate our company, website, or hiring team. Conduct recruitment via WhatsApp, Telegram, or direct-messaging platforms. Request sensitive personal or financial information in unsolicited communications. Offer jobs requiring upfront payments or promising unrealistic returns. Official Degreed communications will always come from a @degreed.com email address or phone number. If you encounter suspicious activity, please report it immediately. Stay vigilant and protect yourself from fraud. Apply for this job
First Name * Last Name * Preferred First Name Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile URL * Where do you currently reside? * Please include your city, state and country. We are only considering applicants who currently reside in the location where this position is based. Are you legally authorized to work in the country where this job is based? * Please refer to the location specified for the country where this job is located. Do you currently require, or will you in the future require, sponsorship for employment visa status to work in the country where this job is based? * Please refer to the location specified for the country where this job is located. What is your expected total annual compensation? * Do you have hands-on experience building, managing, and optimizing landing pages in HubSpot and WordPress in multiple languages? (not just reviewing or approving them) * Describe a time you improved website performance or SEO health (e.g., Core Web Vitals, schema, redirects, site speed). What specific tools and tactics did you use, and what impact did it have? * When you think about driving high-intent traffic and conversions, whats your approach to combining SEO, tracking/attribution, and experimentation? Please share a recent example. * How did you hear about this posting? * Degreed is committed to providing an unbiased, equitable, and professional hiring process. We will inform all candidates if we decide not to move forward with them at any stage, ensuring closure. However, please note that due to the high volume of candidates, feedback on applications or interviews will be communicated through an automated message and we will not be able to provide specific feedback, even if requested. Do you acknowledge and accept this process? * #J-18808-Ljbffr