Balchem Corporation
Trade and Event Marketing Coordinator, ANH
Balchem Corporation, Montvale, New Jersey, us, 07645
Overview
Trade and Event Marketing Coordinator, ANH The Trade & Event Marketing Specialist will play a critical role in planning, coordinating, and executing trade shows, industry symposia, advisory boards, sales support programs and internal sales meetings for Balchem’s Animal Health & Nutrition (ANH) business. This position ensures flawless event execution, strong brand presence, and alignment with strategic marketing objectives to drive engagement with customers, partners, and industry stakeholders. Essential Functions
Event Planning & Execution
Manage end-to-end logistics for trade shows, conferences, symposia, and advisory boards, including booth design, vendor coordination, shipping, and on-site support. Coordinate internal events such as global and regional sales meetings, ensuring alignment with business goals and brand standards. Manage and coordinate sales support programs with sales, marketing, procurement and finance Develop and maintain program timelines, budgets, and post-event reports. Marketing & Brand Activation
Collaborate with marketing and commercial teams to create impactful event experiences that showcase Balchem’s ANH solutions. Ensure consistent brand messaging across all event materials, signage, and presentations Support development of promotional campaigns and digital assets to drive event attendance and engagement Stakeholder Collaboration
Partner with sales, technical services, and product management teams to align event objectives with business priorities. Manage relationships with external vendors, agencies, and industry associations. Measurement & Reporting
Track event/program ROI, lead generation, and engagement metrics. Provide post-event analysis and recommendations for continuous improvement. KPIs & Success Metrics
Event Execution 100% on-time delivery of event milestones (planning, logistics, execution). Maintain event budget within ±5% variance. Lead Generation
Achieve targeted number of qualified leads per event (as defined by sales). Engagement
Increase booth traffic and attendee engagement by 20% year-over-year. Achieve =90% satisfaction score from internal stakeholders and attendees (post-event survey). ROI
Demonstrate positive ROI for major trade shows and symposia (measured by leads, conversions, and brand exposure). Process Improvement
Implement at least 2 new event marketing innovations or efficiency improvements annually. Requirements
Education: Bachelor’s degree in Marketing, Communications, Business, or related field. 1-3 years in trade show/event marketing, preferably in B2B or animal health/nutrition industries. Proven experience managing multiple events simultaneously. Strong project management and organizational skills Excellent communication and interpersonal abilities Proficiency in Microsoft Office; experience with event management software and CRM tools a plus. Ability to travel domestically and internationally (up to 30%). #HP123 Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility. The expected salary for this position is $50,000 - $65,000 annually. Balchem Corporation, and its subsidiaries, offers a competitive salary and benefits package and is an Equal Opportunity Employer. In order to complete your application, you will be leaving the Balchem Corporation website and linking to a non-affiliated third-party site. Balchem is not responsible for the content of any third-party site and you will be subject to the third-party’s website use policies.
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Trade and Event Marketing Coordinator, ANH The Trade & Event Marketing Specialist will play a critical role in planning, coordinating, and executing trade shows, industry symposia, advisory boards, sales support programs and internal sales meetings for Balchem’s Animal Health & Nutrition (ANH) business. This position ensures flawless event execution, strong brand presence, and alignment with strategic marketing objectives to drive engagement with customers, partners, and industry stakeholders. Essential Functions
Event Planning & Execution
Manage end-to-end logistics for trade shows, conferences, symposia, and advisory boards, including booth design, vendor coordination, shipping, and on-site support. Coordinate internal events such as global and regional sales meetings, ensuring alignment with business goals and brand standards. Manage and coordinate sales support programs with sales, marketing, procurement and finance Develop and maintain program timelines, budgets, and post-event reports. Marketing & Brand Activation
Collaborate with marketing and commercial teams to create impactful event experiences that showcase Balchem’s ANH solutions. Ensure consistent brand messaging across all event materials, signage, and presentations Support development of promotional campaigns and digital assets to drive event attendance and engagement Stakeholder Collaboration
Partner with sales, technical services, and product management teams to align event objectives with business priorities. Manage relationships with external vendors, agencies, and industry associations. Measurement & Reporting
Track event/program ROI, lead generation, and engagement metrics. Provide post-event analysis and recommendations for continuous improvement. KPIs & Success Metrics
Event Execution 100% on-time delivery of event milestones (planning, logistics, execution). Maintain event budget within ±5% variance. Lead Generation
Achieve targeted number of qualified leads per event (as defined by sales). Engagement
Increase booth traffic and attendee engagement by 20% year-over-year. Achieve =90% satisfaction score from internal stakeholders and attendees (post-event survey). ROI
Demonstrate positive ROI for major trade shows and symposia (measured by leads, conversions, and brand exposure). Process Improvement
Implement at least 2 new event marketing innovations or efficiency improvements annually. Requirements
Education: Bachelor’s degree in Marketing, Communications, Business, or related field. 1-3 years in trade show/event marketing, preferably in B2B or animal health/nutrition industries. Proven experience managing multiple events simultaneously. Strong project management and organizational skills Excellent communication and interpersonal abilities Proficiency in Microsoft Office; experience with event management software and CRM tools a plus. Ability to travel domestically and internationally (up to 30%). #HP123 Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility. The expected salary for this position is $50,000 - $65,000 annually. Balchem Corporation, and its subsidiaries, offers a competitive salary and benefits package and is an Equal Opportunity Employer. In order to complete your application, you will be leaving the Balchem Corporation website and linking to a non-affiliated third-party site. Balchem is not responsible for the content of any third-party site and you will be subject to the third-party’s website use policies.
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