Content Strategy Manager - Corporate Marketing (Kansas City)

Content Strategy Manager

The Content Strategy Manager is a key leadership position responsible for building and executing an enterprise-wide content strategy within the Marketing Department. This role oversees Burns & Mac Media our in-house newsroom-style thought leadership engine driving integrated storytelling across owned, earned, and shared media. The position is also a steward of executive communications leading high-impact communications for the C-suite. With a bold vision and agile approach, the Content Strategy Manager will develop a content strategy that cuts through the noise, elevates our thought leaders and positions Burns & McDonnell as the premier voice in the AEC industry. Job Responsibilities: Lead enterprise content strategy development across all media types (owned, earned, shared), aligning with business priorities and marketing objectives. Manage the Burns & Mac Media newsroom model coordinating editorial planning, rapid response processes, and real-time content creation. Champion a "video-first, multi-format" approach to content delivery across digital platforms, social media, and thought leadership channels. Responsible for executive communications for the CEO and executive team including internal messages, speeches, op-eds, LinkedIn content, media interviews, and presentations. Manage crisis communications for the firm developing communications for media and key stakeholders. Partner with PR, social, and go-to-market teams to surface enterprise thought leadership to elevate SMEs and distribute content that drives engagement and visibility. Leverage analytics, AI tools (e.g., HubSpot Remix), and market insights to guide content strategy and measure impact. Manage consistency of messaging across GTM teams, regional marketers and corporate marketing. Work cross-functionally with internal stakeholders, including sales, HR, and business leaders to align content with organizational goals. Identify opportunities to insert our voice into timely industry conversations and breaking news, positioning our firm as a proactive leader. Establish editorial calendars, daily stand-ups, and agile approval workflows to accelerate delivery and maximize responsiveness. Coach and mentor a multidisciplinary content team, fostering collaboration, innovation, and accountability. Explore opportunities for new owned communications platforms, such as a Burns & McDonnell podcast, to drive content differentiation, engagement and followers. All other duties as assigned. Qualifications: Bachelor's degree in communications, journalism, marketing, or a related field. At least 8 years of experience in marketing or a related field required. 8 years of content strategy, executive communications, PR, or integrated marketing, specifically in a complex, B2B environment, preferred. Superior writing and editing skills, including crafting compelling narratives for executive audiences. Deep knowledge of social media platforms, content trends, and thought leadership best practices preferred. Experience working in or with newsroom-style content teams preferred. Proficiency with AI-powered content tools (e.g., HubSpot, Remix AI), content management systems, and analytics dashboards preferred. Strong leadership and collaboration skills with the ability to influence across functions and levels preferred. Comfort working in fast-paced environments with multiple stakeholders and competing deadlines preferred. Experience managing editorial calendars and a high-volume content pipeline preferred. Passion for storytelling, innovation, and elevating brand voice in meaningful, measurable ways preferred. This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled. EEO/Disabled/Veterans Job: Marketing/Communications Primary Location: US-MO-Kansas City Schedule: Full-time Travel: Yes, 25 % of the Time Req ID: 252989 Job Hire Type: Experienced