Overview
Catbird is seeking an experienced Area Marketing Manager to join their team. As part of Sage Hospitality Group, we strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. Sage Hospitality Group is looking for top talent and we look forward to hearing from you. Catbird is an independent hotel in RiNo that blends hotel and home, offering adaptable spaces for guests and community. The hotel has 165 rooms with flexible furniture, a rooftop with an indoor/outdoor bar and event spaces, and amenities designed for comfort, work, and leisure.
The rooftop features a 3,300 square foot deck for corporate and social events, two jacuzzi tubs, and green space for outdoor activation. The property includes additional meeting rooms and programmed spaces to support guest experiences.
Job Overview
The Area Marketing Manager drives the strategy and execution of marketing initiatives across a portfolio of hotels. This role oversees the development, implementation, and management of digital and traditional marketing programs, including websites, social media, SEO, content creation, public relations, and partnerships. Collaborating closely with property teams and external digital agencies, the Area Marketing Manager ensures campaigns align with brand standards, deliver measurable results, and maximize revenue opportunities.
The ideal candidate is a creative and strategic marketer with a passion for storytelling, brand building, and hospitality. This role shapes each hotel's identity through positioning, campaigns, and cohesive online and offline content that enhances visibility and drives demand.
Responsibilities
ESSENTIAL RESPONSIBILITIES
Social Media
Develop and execute a social media strategy that supports each property, with oversight from the DOSM and guidance from the Corporate Sr. Director of Social.
Strong understanding of best practices across major social platforms, tailored for hotels, restaurants, and hospitality brands.
Create professional, relevant, and on-brand content across all channels.
Strategically plan and implement campaigns that build brand awareness and support sales and marketing goals.
Set measurable goals and benchmarks for social media performance and create actionable plans to achieve them.
Engage with guests and respond to comments in a timely, professional manner, including crisis response when needed.
Be competent in or willing to learn social media management tools (e.g., Sprout Social).
Public Relations
Assist DOSM with planning and executing PR-worthy activations, programming, amenities, and packages.
Support communication with PR agencies, including coordinating media visits once approved by DOSM.
Collaborate with DOSM and PR agencies to create and execute property initiatives that reinforce brand identity and positioning.
Utilize agency reports and third-party insights to inform PR content and strategies.
Branding
Apply branding guidelines to ensure property identity is communicated consistently.
Assist properties with marketing materials in collaboration with staff and agencies.
Maintain and organize media libraries and electronic files by property and activity.
Digital Marketing
Understand digital marketing tactics and evaluate performance across SEO, PPC, display advertising, social advertising, and website content.
Review, provide feedback, and approve all website content to ensure SEO best practices; provide digital vendors with content ideas and assets.
Review and approve paid advertising copy and creatives.
Collaborate with Sales, Operations, and Revenue Management on packages and offers; communicate with digital vendors for promotion.
Manage online brand presence, ensuring brand pillars and messaging are integrated across websites and campaigns.
Leverage corporate resources and industry best practices.
CRM
Create and manage ongoing email marketing campaigns in partnership with the corporate CRM team.
Use reports from agencies, brands, and Google Analytics to optimize content and campaigns.
Partnerships & Programming
Source, develop, and manage marketing initiatives that activate hotel spaces and F&B outlets, including on-site programming and partnerships.
Collaborate with property teams to design experiences that drive guest engagement and incremental revenue.
Qualifications
Education/Formal Training
A four year college degree or equivalent education/experience.
Experience
Minimum 2-4 years in a marketing role; hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills
Ability to read and prepare contracts and proposals with attention to detail
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, MS Word for Windows
Effective communication across levels; multi-tasking and time management
Physical Demands
The physical demands described are representative of those that must be met to perform essential functions. Reasonable accommodations may be made.
Occasional standing
Occasional carrying and lifting up to 25 lbs
Environment
95% indoor office environment
Benefits
Eligible to participate in Sage bonus plan
Garage covered parking
Unlimited paid time off
Medical, dental, & vision insurance
Eligible to participate in the Company’s 401(k) program with employer matching
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to 12 weeks
Employee Assistance Program
Hotel and dining discounts
Eligible to participate in Employee Referral Bonus Program; up to $1,000 per referral
EOE Protected Veterans/Disability
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