BW Packaging
Overview
Barry-Wehmiller (BW Packaging) is seeking a Vice President of Marketing to lead strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packaging’s global footprint. The role reports to the Chief Product & Marketing Officer (CPMO) and drives integrated marketing responsibilities including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing, supported by a shared services team of analysts, content creators, and campaign specialists. Key Responsibilities
Execution Leadership
Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement. Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability. Ensure operational excellence and high-quality delivery across all marketing initiatives. Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.
Strategic Vision & Commercial Partnership
Define and evolve the global marketing strategy in alignment with business objectives and growth priorities. Partner closely with Sales and Product leadership to ensure marketing plans support go-to-market alignment, product positioning, and persona-based engagement. Partner with Portfolio and Innovation Leaders to translate product strategy and technical innovation into compelling go-to-market narratives and launch plans. Identify and translate market trends and growth opportunities into actionable marketing strategies and initiatives.
Brand, Content, and Communication
Own the global brand strategy and ensure a consistent voice, design, and message across all touchpoints. Oversee content strategy and editorial calendar, aligning with thought leadership, demand generation, and customer engagement goals. Ensure digital marketing channels — including SEO / SEA, email, and social media — are integrated into campaign strategies and measured for effectiveness. Oversee communication strategy, including global events, trade shows, media relations, PR, and industry association engagement, ensuring a consistent and visible brand presence. Ensure internal brand alignment by creating tools and messaging that enable all employees to serve as brand ambassadors.
Demand Generation
Develop and execute demand generation strategies across channels (digital, social media, email, events, etc.) to generate leads and nurture them through the sales funnel. Use data and analytics to track performance, identify areas for improvement, and optimize strategies for maximum impact. Manage marketing automation and CRM systems to ensure seamless lead flow and nurturing. Track KPIs of lead generation efforts, including conversion rates and pipeline contribution, and report results to executive leadership. Stay informed about the latest demand generation trends, technologies, and best practices to maintain program effectiveness. Manage the tradeshow investment and execution strategy, including booth design, attendee engagement, and lead follow-up strategies.
Customer and Market Insights
Oversee market and customer research, persona development, and competitive intelligence to guide strategic marketing decisions. Ensure insights inform campaign development, product positioning, and segment-specific messaging. Ensure teams track and report marketing effectiveness, ROI, and funnel performance with regular monthly and quarterly reviews. Conduct deep analysis across channels such as SEO, paid media, and social engagement to inform ongoing optimization. Collaborate with Innovation and Product teams to identify whitespace opportunities and shape front-end innovation through customer insights. Establish a structured Voice-of-Customer feedback mechanism to influence product innovation and refine marketing messaging.
Strategic Leadership & Impact
Align marketing strategy with the company’s goal of being a global packaging solutions provider. Address customer challenges through market-leading brand storytelling, engagement, and demand generation. Implement marketing solutions that drive differentiation, market leadership, and customer value. Develop a people-first culture, fostering creativity and operational scalability in marketing execution. Drive disciplined, agile, and excellence-driven improvements to enhance the lives of our people. Champion cross-functional collaboration between commercial, product, finance, and operations teams to deliver seamless, impactful customer experiences. Identify and capitalize on new business opportunities through breakthrough marketing strategies and global market expansion initiatives.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred 10+ years in marketing with 5+ years leading multiple teams, including global scope Demonstrated experience building and empowering high-performing marketing teams — focused on mentorship, capability growth, and sustained excellence Proven success leading enterprise-wide marketing in industrial manufacturing, packaging, automation, or B2B technology sectors Track record of partnering with Product and Sales to drive go-to-market success Expertise across digital, demand generation, brand, content, and market research Skilled in leveraging marketing platforms (CRM, MAP, analytics) to drive scalable, data-driven execution Strong execution mindset with the ability to turn strategy into results Data-driven and analytical; experienced in funnel metrics, KPIs, and marketing ROI Executive presence with strong communication skills; able to influence across functions Comfortable in matrixed, global environments Technically fluent; able to translate complex solutions into customer-centric value propositions Flexibility to take on evolving responsibilities in response to strategic priorities and business needs Travel: 40% (domestic and international) About Barry-Wehmiller & Equal Opportunity: Barry-Wehmiller recognizes that people come with a wealth of experience beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often bring about innovation and meaningful work — therefore, people from all backgrounds are encouraged to apply. Please let us know if you require reasonable accommodations during the interview process. Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments. Company: BW Flexible Systems Job Details Seniority level : Executive Employment type : Full-time Job function : Marketing and Sales Industries : Machinery Manufacturing J-18808-Ljbffr
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Barry-Wehmiller (BW Packaging) is seeking a Vice President of Marketing to lead strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Packaging’s global footprint. The role reports to the Chief Product & Marketing Officer (CPMO) and drives integrated marketing responsibilities including Demand / Lead Generation, Brand & Content, Customer & Market Insights, and Regional Marketing, supported by a shared services team of analysts, content creators, and campaign specialists. Key Responsibilities
Execution Leadership
Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement. Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability. Ensure operational excellence and high-quality delivery across all marketing initiatives. Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.
Strategic Vision & Commercial Partnership
Define and evolve the global marketing strategy in alignment with business objectives and growth priorities. Partner closely with Sales and Product leadership to ensure marketing plans support go-to-market alignment, product positioning, and persona-based engagement. Partner with Portfolio and Innovation Leaders to translate product strategy and technical innovation into compelling go-to-market narratives and launch plans. Identify and translate market trends and growth opportunities into actionable marketing strategies and initiatives.
Brand, Content, and Communication
Own the global brand strategy and ensure a consistent voice, design, and message across all touchpoints. Oversee content strategy and editorial calendar, aligning with thought leadership, demand generation, and customer engagement goals. Ensure digital marketing channels — including SEO / SEA, email, and social media — are integrated into campaign strategies and measured for effectiveness. Oversee communication strategy, including global events, trade shows, media relations, PR, and industry association engagement, ensuring a consistent and visible brand presence. Ensure internal brand alignment by creating tools and messaging that enable all employees to serve as brand ambassadors.
Demand Generation
Develop and execute demand generation strategies across channels (digital, social media, email, events, etc.) to generate leads and nurture them through the sales funnel. Use data and analytics to track performance, identify areas for improvement, and optimize strategies for maximum impact. Manage marketing automation and CRM systems to ensure seamless lead flow and nurturing. Track KPIs of lead generation efforts, including conversion rates and pipeline contribution, and report results to executive leadership. Stay informed about the latest demand generation trends, technologies, and best practices to maintain program effectiveness. Manage the tradeshow investment and execution strategy, including booth design, attendee engagement, and lead follow-up strategies.
Customer and Market Insights
Oversee market and customer research, persona development, and competitive intelligence to guide strategic marketing decisions. Ensure insights inform campaign development, product positioning, and segment-specific messaging. Ensure teams track and report marketing effectiveness, ROI, and funnel performance with regular monthly and quarterly reviews. Conduct deep analysis across channels such as SEO, paid media, and social engagement to inform ongoing optimization. Collaborate with Innovation and Product teams to identify whitespace opportunities and shape front-end innovation through customer insights. Establish a structured Voice-of-Customer feedback mechanism to influence product innovation and refine marketing messaging.
Strategic Leadership & Impact
Align marketing strategy with the company’s goal of being a global packaging solutions provider. Address customer challenges through market-leading brand storytelling, engagement, and demand generation. Implement marketing solutions that drive differentiation, market leadership, and customer value. Develop a people-first culture, fostering creativity and operational scalability in marketing execution. Drive disciplined, agile, and excellence-driven improvements to enhance the lives of our people. Champion cross-functional collaboration between commercial, product, finance, and operations teams to deliver seamless, impactful customer experiences. Identify and capitalize on new business opportunities through breakthrough marketing strategies and global market expansion initiatives.
Qualifications & Experience
Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred 10+ years in marketing with 5+ years leading multiple teams, including global scope Demonstrated experience building and empowering high-performing marketing teams — focused on mentorship, capability growth, and sustained excellence Proven success leading enterprise-wide marketing in industrial manufacturing, packaging, automation, or B2B technology sectors Track record of partnering with Product and Sales to drive go-to-market success Expertise across digital, demand generation, brand, content, and market research Skilled in leveraging marketing platforms (CRM, MAP, analytics) to drive scalable, data-driven execution Strong execution mindset with the ability to turn strategy into results Data-driven and analytical; experienced in funnel metrics, KPIs, and marketing ROI Executive presence with strong communication skills; able to influence across functions Comfortable in matrixed, global environments Technically fluent; able to translate complex solutions into customer-centric value propositions Flexibility to take on evolving responsibilities in response to strategic priorities and business needs Travel: 40% (domestic and international) About Barry-Wehmiller & Equal Opportunity: Barry-Wehmiller recognizes that people come with a wealth of experience beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often bring about innovation and meaningful work — therefore, people from all backgrounds are encouraged to apply. Please let us know if you require reasonable accommodations during the interview process. Barry-Wehmiller is an equal opportunity employer. M / F / D / V This organization uses E-Verify. Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and / or skills assessments. Company: BW Flexible Systems Job Details Seniority level : Executive Employment type : Full-time Job function : Marketing and Sales Industries : Machinery Manufacturing J-18808-Ljbffr
#J-18808-Ljbffr