Western University of Health Sciences
Director of Web Strategy and Services
Western University of Health Sciences, San Francisco, California, United States, 94199
Posting Details
About WesternU
As you take your first step onto a Western University of Health Sciences campus, each path, each person, each structure comes with a transformative story. WesternU is more than the practice of medicine. We are defined by character and culture.
At WesternU, you will discover humanism at the heart of every interaction: a warm welcome, a sincere smile, a positive word, a kind deed, a thoughtful gesture. You will see students work together on case studies; a parade of pets in campus parks; student clubs offering opportunities for career growth and community involvement; and faculty, staff and students designing their future and the future of WesternU. We display a collaborative mindset in how we operate, educate, and serve others.
Although, geographically, we are two campuses - as humanists, we are one: to enhance and extend the quality of life in our communities and achieve excellence in everything we do. We attract diverse, professional faculty, staff and students that thrive in an environment of humanistic health care education. Join our team of faculty and staff and make a difference.
Posting Details
Position Title Director of Web Strategy and Services
Position Control Number 999754
Type of Position Administration
Position Status Full-time
Department 5521-Web Services
Campus Western University Campus-Pomona, CA
Position Location California
Job Summary
Provide strategic leadership and direction for all aspects of the University's public-facing web presence and digital marketing infrastructure. This role oversees the Web Services team and manages university-wide web projects, ensuring alignment with institutional goals. The Director is responsible for the design and functionality of www.westernu.edu and other public-facing institutional websites, as well as the broader digital marketing ecosystem-including content strategy, search engine optimization (SEO), user experience (UX/UI), analytics, and integration of marketing technologies. The position plays a key role in shaping how the University is experienced online by prospective students, donors, and the public.
Knowledge, Skills and Abilities
Individuals must possess the knowledge, skills, and abilities-or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation-using some other combination of skills and abilities.
Extensive and diverse knowledge of web design principles, with strong experience in UX/UI design. Very strong experience with HTML5, CSS, and JavaScript. Strong experience using the WordPress CMS and in-depth knowledge of its architecture. Extensive and up-to-date knowledge of SEO principles and processes. Familiarity with modern marketing technology platforms and integrations (e.g., Google Tag Manager, analytics dashboards, CRM, marketing automation tools). Extensive experience in project management, team building, end-user training, and implementing short- and long-range goals. Experience in business process analysis and workflow optimization. Ability to lead cross-functional projects and collaborate with departments such as IT, Enrollment, Advancement, and Marketing. Understanding of accessibility standards (e.g., WCAG) and inclusive design practices for digital properties. Exceptional written and verbal communication skills, including technical writing of software specifications and end-user documentation. Analytical problem-solving, customer service, and negotiation skills. Organization and management skills. Ability to learn quickly, strategize, and use critical thinking to tackle management and administrative challenges. Understanding of professional digital marketing and communications principles. Experience translating marketing goals into effective digital experiences and tools. Commitment to data-informed decision-making and continuous optimization based on analytics. Required Qualifications
Education:
A bachelor's degree in Web Development, Computer Science, Digital Media, Marketing, Communications, or a related field is required.
Experience:
Minimum of 5 years of progressively responsible experience directly related to web strategy, development, and digital marketing technologies. Minimum of 3 years of experience in project management, including leading cross-functional teams.
Preferred Qualifications
Education:
Master's degree in a relevant field such as Digital Marketing, UX Design, Computer Science, or Communications. Experience:
Experience in a higher education, nonprofit, or similarly complex organizational environment. Proven experience leading web and digital strategy in a complex organization, ideally within higher education or a similarly collaborative, multi-stakeholder environment. Expertise in front-end development using HTML5, CSS, and JavaScript, with the ability to guide technical staff and evaluate vendor solutions. Deep understanding of SEO best practices and implementation strategies, with a demonstrated ability to improve site visibility and engagement. Experience overseeing major website redesigns, web performance optimization, and cross-platform integrations. Strong familiarity with WordPress or other enterprise-level CMS platforms, including plugin management and theme architecture. Working knowledge of web analytics tools (e.g., Google Analytics, Tag Manager), and ability to translate data into actionable insights. Awareness of web accessibility standards (e.g., WCAG 2.1) and commitment to inclusive digital design. Successful track record managing digital campaigns and collaborating across marketing, IT, and academic departments to align digital efforts with institutional goals. Strong understanding of the role digital experiences plays in student recruitment, donor engagement, and institutional branding.
Additional Considerations:
Experience managing and mentoring technical and creative staff. Demonstrated ability to lead digital transformation initiatives or major web redesigns. Experience working with external vendors or agencies for web and marketing solutions.
Essential Job Duties
Key Responsibilities
Lead website development efforts, supervise Web Services team and oversee all aspects of web project management for www.westernu.edu. Key Responsibilities
Manage the planning and production of all website content creation and optimization projects. Key Responsibilities
Work with web team to deploy website and tool optimizations and manage bug fixes. Key Responsibilities
Manage Web projects and requests and allocate resources according to resource availability. There might be times when this position is required to work outside of the scheduled hours of employment. Key Responsibilities
Perform SEO analysis and define plans to address web page visibility challenges. Key Responsibilities
Strategize and manage web initiatives, including, but not limited to, redesign projects, web performance, and web solutions integration. Any other duties as requested. Key Responsibilities
Collaborate with campaign management, including strategy development, budget oversight, audience targeting, execution, performance tracking, and data to achieve marketing goals and maximize ROI. Posting Details Continued
Work Schedule
8 AM - 5PM
Working at WesternU
We believe in making an impact in the lives of our employees, personally, and professionally. Every employee has different individual and/or family needs. We offer benefits that are both comprehensive and flexible to address your unique needs. We believe work-life harmony is positive and achievable.
We offer competitive salaries, generous paid time off, insurance plans, reimbursements, and retirement benefits. Additionally, • Our faculty, staff, and administrators are 100% focused on student success. • Our University culture creates the context for a nurturing and supportive environment. • Faculty, staff, and students can expect to make deep, personal relationships within the University community. • As a Faculty, Staff, or Student at WesternU, you can focus on work that you love, be your authentic self, and lead to the future with innovation in health sciences. • WesternU's core value of humanism encourages all to bring their whole self in all that they do. • We are committed to fostering a culture of respect, equity, collaboration, and fun at all levels for all people!
Expected Pay Scale
Minimum $100,000.00 Annually
Maximum $110,000.00 Annually
About WesternU
As you take your first step onto a Western University of Health Sciences campus, each path, each person, each structure comes with a transformative story. WesternU is more than the practice of medicine. We are defined by character and culture.
At WesternU, you will discover humanism at the heart of every interaction: a warm welcome, a sincere smile, a positive word, a kind deed, a thoughtful gesture. You will see students work together on case studies; a parade of pets in campus parks; student clubs offering opportunities for career growth and community involvement; and faculty, staff and students designing their future and the future of WesternU. We display a collaborative mindset in how we operate, educate, and serve others.
Although, geographically, we are two campuses - as humanists, we are one: to enhance and extend the quality of life in our communities and achieve excellence in everything we do. We attract diverse, professional faculty, staff and students that thrive in an environment of humanistic health care education. Join our team of faculty and staff and make a difference.
Posting Details
Position Title Director of Web Strategy and Services
Position Control Number 999754
Type of Position Administration
Position Status Full-time
Department 5521-Web Services
Campus Western University Campus-Pomona, CA
Position Location California
Job Summary
Provide strategic leadership and direction for all aspects of the University's public-facing web presence and digital marketing infrastructure. This role oversees the Web Services team and manages university-wide web projects, ensuring alignment with institutional goals. The Director is responsible for the design and functionality of www.westernu.edu and other public-facing institutional websites, as well as the broader digital marketing ecosystem-including content strategy, search engine optimization (SEO), user experience (UX/UI), analytics, and integration of marketing technologies. The position plays a key role in shaping how the University is experienced online by prospective students, donors, and the public.
Knowledge, Skills and Abilities
Individuals must possess the knowledge, skills, and abilities-or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation-using some other combination of skills and abilities.
Extensive and diverse knowledge of web design principles, with strong experience in UX/UI design. Very strong experience with HTML5, CSS, and JavaScript. Strong experience using the WordPress CMS and in-depth knowledge of its architecture. Extensive and up-to-date knowledge of SEO principles and processes. Familiarity with modern marketing technology platforms and integrations (e.g., Google Tag Manager, analytics dashboards, CRM, marketing automation tools). Extensive experience in project management, team building, end-user training, and implementing short- and long-range goals. Experience in business process analysis and workflow optimization. Ability to lead cross-functional projects and collaborate with departments such as IT, Enrollment, Advancement, and Marketing. Understanding of accessibility standards (e.g., WCAG) and inclusive design practices for digital properties. Exceptional written and verbal communication skills, including technical writing of software specifications and end-user documentation. Analytical problem-solving, customer service, and negotiation skills. Organization and management skills. Ability to learn quickly, strategize, and use critical thinking to tackle management and administrative challenges. Understanding of professional digital marketing and communications principles. Experience translating marketing goals into effective digital experiences and tools. Commitment to data-informed decision-making and continuous optimization based on analytics. Required Qualifications
Education:
A bachelor's degree in Web Development, Computer Science, Digital Media, Marketing, Communications, or a related field is required.
Experience:
Minimum of 5 years of progressively responsible experience directly related to web strategy, development, and digital marketing technologies. Minimum of 3 years of experience in project management, including leading cross-functional teams.
Preferred Qualifications
Education:
Master's degree in a relevant field such as Digital Marketing, UX Design, Computer Science, or Communications. Experience:
Experience in a higher education, nonprofit, or similarly complex organizational environment. Proven experience leading web and digital strategy in a complex organization, ideally within higher education or a similarly collaborative, multi-stakeholder environment. Expertise in front-end development using HTML5, CSS, and JavaScript, with the ability to guide technical staff and evaluate vendor solutions. Deep understanding of SEO best practices and implementation strategies, with a demonstrated ability to improve site visibility and engagement. Experience overseeing major website redesigns, web performance optimization, and cross-platform integrations. Strong familiarity with WordPress or other enterprise-level CMS platforms, including plugin management and theme architecture. Working knowledge of web analytics tools (e.g., Google Analytics, Tag Manager), and ability to translate data into actionable insights. Awareness of web accessibility standards (e.g., WCAG 2.1) and commitment to inclusive digital design. Successful track record managing digital campaigns and collaborating across marketing, IT, and academic departments to align digital efforts with institutional goals. Strong understanding of the role digital experiences plays in student recruitment, donor engagement, and institutional branding.
Additional Considerations:
Experience managing and mentoring technical and creative staff. Demonstrated ability to lead digital transformation initiatives or major web redesigns. Experience working with external vendors or agencies for web and marketing solutions.
Essential Job Duties
Key Responsibilities
Lead website development efforts, supervise Web Services team and oversee all aspects of web project management for www.westernu.edu. Key Responsibilities
Manage the planning and production of all website content creation and optimization projects. Key Responsibilities
Work with web team to deploy website and tool optimizations and manage bug fixes. Key Responsibilities
Manage Web projects and requests and allocate resources according to resource availability. There might be times when this position is required to work outside of the scheduled hours of employment. Key Responsibilities
Perform SEO analysis and define plans to address web page visibility challenges. Key Responsibilities
Strategize and manage web initiatives, including, but not limited to, redesign projects, web performance, and web solutions integration. Any other duties as requested. Key Responsibilities
Collaborate with campaign management, including strategy development, budget oversight, audience targeting, execution, performance tracking, and data to achieve marketing goals and maximize ROI. Posting Details Continued
Work Schedule
8 AM - 5PM
Working at WesternU
We believe in making an impact in the lives of our employees, personally, and professionally. Every employee has different individual and/or family needs. We offer benefits that are both comprehensive and flexible to address your unique needs. We believe work-life harmony is positive and achievable.
We offer competitive salaries, generous paid time off, insurance plans, reimbursements, and retirement benefits. Additionally, • Our faculty, staff, and administrators are 100% focused on student success. • Our University culture creates the context for a nurturing and supportive environment. • Faculty, staff, and students can expect to make deep, personal relationships within the University community. • As a Faculty, Staff, or Student at WesternU, you can focus on work that you love, be your authentic self, and lead to the future with innovation in health sciences. • WesternU's core value of humanism encourages all to bring their whole self in all that they do. • We are committed to fostering a culture of respect, equity, collaboration, and fun at all levels for all people!
Expected Pay Scale
Minimum $100,000.00 Annually
Maximum $110,000.00 Annually