adidas
Manager Product Marketing - Basketball Footwear
adidas, Los Angeles, California, United States, 90079
Purpose & Overall Relevance for the Organization
Bring consumer and sport insights into your concepts
Execute the Performance Basketball category direction
Work with all creation functions to deliver product concepts
Create ranges within the category from both an image and commercial point of view
Key Responsibilities
Proactively manage seasonal footwear range direction which includes signature and inline footwear Propose a clear strategy for the range and how to grow the business Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market and margin targets Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome Actively analyse business, draw conclusions and propose action steps Strong knowledge of product information systems and the interlinking functions - clarity on respective timelines Good level of product expertise to create industry leading products Be considered as a range expert by markets and retailers Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts Work independently on projects and follow up on project development Key Relationships
Maintain a strong relationship and ensure constant dialogue/feedback with
business unit and across other BU's cross-functional team (Design, Development, Athlete Services, Partnerships, Sports Marketing) markets and relevant key retailers
Knowledge, Skills and Abilities
Transport information clear and effectively - negotiate skillfully Cooperate well and effectively to maintain and develop trustful relationships Work independently as well as part of a team Plan and prioritize daily working time effectively with the ability to work in a fast paced environment Knowledge of respective product category Strong analytical skills, be solution driven and result oriented Ability to travel Actively interested in basketball/lifestyle/fashion Passion for sport Requisite Education and Experience / Minimum Qualifications
College degree, preferably in marketing/business /textile/fashion Minimum of 3-5 years Product Marketing experience with APP, FTW or, ACC background Experience in performance footwear preferred Experience in trade, vertical retail business model or sales is helpful Fluent in English PC skills (MS Office programs, especially PowerPoint and Excel) Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $95,000 - $130,000. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role. At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California. Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager Product Marketing - Basketball Footwear
Brand:
Location: Los Angeles
TEAM: Brand Management & Communications
State: CA
Country/Region: US
Contract Type: Full time
Number: 533256
Date: Sep 5, 2025
Proactively manage seasonal footwear range direction which includes signature and inline footwear Propose a clear strategy for the range and how to grow the business Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market and margin targets Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome Actively analyse business, draw conclusions and propose action steps Strong knowledge of product information systems and the interlinking functions - clarity on respective timelines Good level of product expertise to create industry leading products Be considered as a range expert by markets and retailers Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts Work independently on projects and follow up on project development Key Relationships
Maintain a strong relationship and ensure constant dialogue/feedback with
business unit and across other BU's cross-functional team (Design, Development, Athlete Services, Partnerships, Sports Marketing) markets and relevant key retailers
Knowledge, Skills and Abilities
Transport information clear and effectively - negotiate skillfully Cooperate well and effectively to maintain and develop trustful relationships Work independently as well as part of a team Plan and prioritize daily working time effectively with the ability to work in a fast paced environment Knowledge of respective product category Strong analytical skills, be solution driven and result oriented Ability to travel Actively interested in basketball/lifestyle/fashion Passion for sport Requisite Education and Experience / Minimum Qualifications
College degree, preferably in marketing/business /textile/fashion Minimum of 3-5 years Product Marketing experience with APP, FTW or, ACC background Experience in performance footwear preferred Experience in trade, vertical retail business model or sales is helpful Fluent in English PC skills (MS Office programs, especially PowerPoint and Excel) Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $95,000 - $130,000. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role. At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California. Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards. RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Manager Product Marketing - Basketball Footwear
Brand:
Location: Los Angeles
TEAM: Brand Management & Communications
State: CA
Country/Region: US
Contract Type: Full time
Number: 533256
Date: Sep 5, 2025