KX Technologies is hiring: Strategic Marketing Manager in West Haven

Get AI-powered advice on this job and more exclusive features. We are seeking a Strategic Marketing person to drive market strategy, product lifecycle management, demand generation, and brand positioning for our water filtration products, including driving aftermarket replacement through consumer awareness. This is a high-impact individual contributor role focused on long-term market growth, OEM partnerships, and consumer insights to influence business decisions. It is ideal for a strategic marketer with product management experience who understands the B2B2C business model collaborating with OEM partners while keeping a strong focus on end-consumer needs. The ideal candidate has a blend of strategic marketing expertise, product management acumen, and market research skills, with the ability to guide product development, positioning, and go-to-market strategies as well as who can blend data-driven insights with creative marketing initiatives to strengthen our brand in both B2B and B2C ecosystems. Key Responsibilities Strategic Market Planning & Business Insights Develop and execute a strategic marketing roadmap to drive business growth and market expansion. Conduct market research, competitive analysis, and customer segmentation to identify trends and opportunities in the B2B2C landscape. Provide data-driven insights to guide OEM marketing strategies, product positioning, and go-to-market plans. Collaborate with leadership to define and refine value propositions and competitive differentiation that resonate with both OEMs and end consumers. Demand Generation & Go-to-Market Strategy Develop and implement multi-channel demand generation campaigns that support OEM sales efforts while building end-user brand awareness. Work with OEM partners to co-market products, develop joint campaigns, and create sales enablement materials that support their go-to-market efforts. Market Positioning Strengthen the company's brand presence across both OEM (B2B) and end-user (B2C) segments. Develop compelling messaging, content, and storytelling that reinforces the company’s expertise in water filtration for both business partners and consumers. Ensure branding and product positioning are aligned with OEM partner needs while maintaining strong consumer appeal. Stay informed about consumer trends, industry regulations, and technological advancements in water filtration. Conduct consumer research, surveys, and focus groups to gather insights that inform product development and marketing. Develop strategies to translate consumer needs into OEM opportunities, helping OEM partners better position and sell products. Cross-functional Collaboration & Stakeholder Engagement Work closely with OEM partners, sales teams, product managers, and executive leadership to align marketing with business priorities. Manage relationships with external agencies, research firms, and media partners to enhance marketing impact. Support thought leadership initiatives, including whitepapers, industry reports, and conference participation. Qualifications & Experience Bachelor’s degree in marketing, Business, or a related field (Master's degree preferred). 10+ years of experience in strategic marketing, market research, or product marketing, preferably in water filtration, Product based, or consumer goods industries. Strong expertise in B2B2C marketing, OEM partnerships, and consumer insights. Proven track record in market analysis, go-to-market strategy, and demand generation. Hands-on experience with digital marketing, content strategy, and CRM/marketing automation tools. Ability to work independently, think strategically, and drive projects with minimal supervision. Strong analytical and communication skills to translate data into actionable strategies. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Food and Beverage Services, Air, Water, and Waste Program Management, and Consumer Services Referrals increase your chances of interviewing at KX Technologies by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid paternity leave Paid maternity leave Pension plan Tuition assistance Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Strategic Marketing Manager” roles. 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