Senior Manager, Marketing Job at Teleflora in Los Angeles

Overview Teleflora is hiring a Senior Manager, Marketing to develop and execute our consumer and florist (B2B) marketing initiatives. Through their efforts, the Senior Manager, Marketing will identify and implement business growth initiatives while supporting the VP, Marketing to maximize brand equity, awareness, and florist partner satisfaction for Teleflora. In addition to executing Teleflora’s broad range of consumer and florist marketing initiatives, the Senior Manager, Marketing will successfully manage and lead Teleflora’s florist and consumer marketing team to accomplish our objectives. Teleflora has been a part of The Wonderful Company family since 1979 and is the world’s largest flower delivery service. With nearly 10,000 member florists in North America, we lead the industry by working directly with our florists to hand-arrange and hand deliver every bouquet. Teleflora provides innovative marketing, education and technology to help our member florists thrive, creating beautiful bouquets with keepsake vases delivered to your door. This position is based at Teleflora’s West Los Angeles office with a hybrid schedule in-office Monday-Wednesday and remote Thursday and Friday. The Senior Manager, Marketing will report to the Vice President, Marketing. Responsibilities Develop and lead a team of three direct reports across the consumer marketing and florist marketing departments Develop and execute both long-term and short-term consumer marketing and florist marketing (B2B) strategies in partnership with Vice President, Marketing Build and manage the brand’s Love Out Loud platform. Develop, oversee, and consistently communicate a compelling brand position leveraging both traditional and new media. Write compelling creative briefs and manage relationships with in-house advertising agency including those responsible for creative development, media planning and buying, digital media, and public relations Oversee social media strategy – both media and content development Brief and work closely with our in-house Consumer Insights Team on consumer market research brand trackers to understand brand and industry insights to inform category development Develop, oversee, and monitor KPIs to pivot and adjust strategies, tactics, and content to maximize spend and increase performance Develop and manage marketing budgets Collaborate with our sales department and partner florists to develop and deliver timely and relevant marketing materials Work closely and develop key relationships with ecommerce, product marketing, creative, sales, finance, technology, and legal teams Qualifications 8+ years of brand/ consumer marketing experience – B2B marketing experience a plus Experience in managing and motivating teams Advanced understanding of campaign development, advertising, branding, consumer insights, digital marketing, social media, and public relations Experience collaborating with agency partners / managing the creative process Experience in both corporate and entrepreneurial environments highly desirable Strong leader with a passion for motivating, managing and inspiring teams and partners Advanced PowerPoint and Excel skills Strong analytical thinker with a track record and talent for strategically leveraging data and insights Resourceful and thoughtful problem solver with a sense of urgency and ability to develop actionable solutions Curiosity and ability to articulate how things work to partners and team members Ability to organize, prioritize, and thrive in a complex, fast-paced, and sometimes ambiguous environment that requires flexibility, adaptability, and being scrappy Ability to think strategically and execute with excellence and high attention to detail Self-driven to achieve goals - high energy level is essential Experience working with both creative and analytical groups Exceptional ability to work and communicate effectively cross functionally providing direction, motivation, and project management Open-minded, nimble and comfortable with change, and exceptional ability to build relationships based on trust across the organization Compensation Pay Rate: $120,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Benefits and Additional Information Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 24/7 online physician consultations virtual mental health resources life coaching engaging employee community groups cash rewards for healthy habits and fitness reimbursements library of on-demand fitness videos Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2024, Wonderful ranked as #3 in PEOPLE’s 100 Companies That Care list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com. Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. EEO is the law - for more information. #J-18808-Ljbffr