Women's Care is hiring: Performance Marketing Manager in Tampa

Job Details Job Location : CSC_TPA_4030 W Boy Scout Blvd Ste 800 - Tampa, FL Position Type : Full Time Salary Range : Undisclosed Job Category : Marketing Description Women’s Care, founded in 1998, is a leading women’s healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists across the country, Women’s Care provides comprehensive patient care in obstetrics, gynecology, gynecologic oncology, urogynecology, gynecologic pathology, breast surgery, genetic counseling, maternal fetal medicine, laboratory services, and fertility. Women’s Care is seeking a Performance Marketing Manager to join our growing marketing team. This role will own the execution and optimization of all paid media efforts, using a performance-focused, data-driven approach to drive measurable growth through patient acquisition and service-line engagement. The ideal candidate brings an e-commerce mindset to healthcare, with experience managing six-figure ad budgets, building conversion-focused landing pages, and owning full-funnel analytics. Develop and execute comprehensive paid media strategies across platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, and other healthcare ad networks Optimize campaigns for appointment bookings, lead generation, and service-line conversions with a clear focus on ROI Build and test landing pages, apply CRO tactics, and manage A/B tests for creative, copy, audiences, and page layout Implement tracking, UTMs, and attribution models in collaboration with analytics and IT teams Monitor and report on key performance indicators including cost per acquisition (CPA), return on ad spend (ROAS), and lead-to-patient conversion rates Build intuitive performance dashboards and deliver insights to marketing leadership Collaborate with the Marketing Manager – Brand Awareness to ensure messaging alignment across organic and paid efforts Partner with clinical, operations, and web teams to enhance the full patient journey Stay up to date on the latest trends in digital advertising, healthcare marketing, and HIPAA-compliant best practices Demonstrate and embody the Women’s Care mission and core values Compliance with all HIPAA rules, regulations, and guidelines Other duties as assigned Qualifications Qualifications: Bachelor’s degree in Marketing, Advertising, Business, or related field 4–7 years of hands-on experience managing paid digital campaigns, preferably in healthcare or service-based industries Proven track record managing high monthly ad budgets with measurable results Expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager Strong analytical and performance reporting skills using GA4, Google Tag Manager, or similar Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) Deep understanding of conversion rate optimization (CRO), landing page testing, and attribution modeling Familiarity with HIPAA and healthcare compliance standards Must be dependable, reliable, and punctual Google Ads and Meta Blueprint certifications preferred Experience with lifecycle marketing and patient retention strategies a plus Medical terminology understanding is a plus Bilingual is a plus WHY JOIN WOMEN'S CARE? We Offer: Competitive compensation package Health, dental, and vision benefits Paid time offand paid holidays 401k plan An opportunity to make a difference in patients'lives every day! Women’s Care has grown tremendously through the years and expects to accelerate its growth with plans to expand rapidly into new markets across the U.S. With the commitment of our employees, we remain true to our mission of ‘Improving the Health of Women Every Day.’ At Women’s Care, we CARE about our patients, and we stand by our values. C ompassion & Empathy: Treating patients like valued friends and family A ccountability: Taking responsibility for our actions and behaviors R espect: Acting respectfully in every interaction E xcellence & Quality: Providing the safest, highest quality of care #J-18808-Ljbffr