Manager, Database Marketing Job at Hilton Grand Vacations in Orlando

Join to apply for the Manager, Database Marketing role at Hilton Grand Vacations . Our vision: We are a global team of memory makers, collaborators, industry leaders, innovators and so much more. We believe amazing vacations and experiences start with teams as diverse as the customers and communities we serve. At Hilton Grand Vacations, your future is bright! The role: The Manager of Database Marketing will develop and lead the implementation of a world-class database marketing team to provide insight to drive improved HGV marketing campaign initiatives increasing sales and marketing volume and efficiency to meet growth objectives. Key Responsibilities Leads the marketing database evolution to support the company’s CRM, advanced analytics and targeted marketing needs Leads the development of business requirements for new data elements and functionality in the marketing database Structure, direct and perform detailed data collection and analysis of marketing operations, performance metrics, and consumer segmentation to enable growth and efficiency utilizing Microsoft SQL Server Management Studio, Google Analytics, Adobe Campaign and Segment Leads the database-focused analysts to guide implementation of techniques, campaign reporting and functionality to support targeting and insight development activities Develop high-level summaries of analytics and findings in clear and concise terms. Specific areas include marketing operations process and financial analysis, forecasting, market segmentation, predictive modeling, package analysis, trend analysis, variance analysis and timely performance reporting Identify opportunities for enhanced targeting capabilities and optimization of the marketing database; communicate to the Senior Director of Marketing Data and Analytics Collaborate with IT on all requirements necessary for system enhancements, campaign execution and projects Provide direct reports with guidance in day-to-day activities, coaching for professional development and performance evaluations relative to merit system Partner with internal and external business partners to assess needs, manage ad hoc reporting and analysis, architect streamlined solutions, execute and manage projects Ensure we adhere to all data privacy policies and develop new processes as necessary to respond to changes Benefits Excellent health care options (medical, dental, and vision that encourage preventative care – that start on day 1!) Outstanding Paid Time Off (PTO) for adventure, rest, relaxation or recuperation Automatic enrollment in the HGV Retirement Savings Plan Go Hilton Team Member Travel Program with discounted accommodations and restaurant savings Job details Full-time Hybrid Key Skills SQL Server SSIS Visual Studio Segment Databricks Experience Required BA/BS/bachelor’s degree 7+ years of related experience 4+ years of management or supervisory experience We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Hospitality Location: Winter Park, FL Salary: $90,000.00 #J-18808-Ljbffr