Radiology Ltd. is hiring: Senior Marketing Manager in Tucson

POSITION SUMMARY: Seeking motivated, savvy and experienced marketer with passion for digital marketing. If you strive to excel in your role and pursue increased responsibility and marketing leadership opportunities, our team offers that potential while working in medical technology to improve patients’ lives! The Marketing Manager is primarily responsible for patient and referring provider digital strategy and execution. In coordination with agency partners and internal teammates, this role manages SEO, SEM, CRM, web site updates, social media and emerging AI/LLM to drive demand. The role also is involved in omni-channel marketing initiatives including advertising, collateral development, community events/sponsorships, and more. The ideal candidate has strong analytical and creative skills and acts on user insights. You are also a strategic thinker who aligns with priorities and brand guidelines to drive and measure results. Engagement and coordination with the sales team is also required. Essential Duties and Responsibilities Manage and execute the Radiology Ltd. digital marketing plan and budget to drive demand in our outpatient imaging centers; includes SEO, SEM, CRM, web and social media Create and maintain editorial calendar for the assigned mediums throughout the year to ensure on-strategy, fresh, informative, and appealing content aligned with practice and service line strategies Analyze and optimize performance of all digital initiatives; ongoing KPIs and budget management Manage website design and content, editing via WordPress and HTML Manage referring provider newsletter design, content and distribution via Marketo Part-time support of Diversified Radiology (CO partner company) digital marketing initiatives; approximately 15% Manage and coordinate with agency partners and internal stakeholders as needed to successfully execute above duties and responsibilities Become key member of marketing team contributing to omni-channel strategy and initiatives Demonstrate and develop strong marketing knowledge and skills to successfully drive the company/brand mission and realize career progression Minimum Qualifications Education/Licensing/Certification: Bachelor’s Degree in business, marketing, advertising, or communications MBA preferred Experience (years and type): 4-7 years in marketing/brand management with emphasis in digital marketing Design and content creation experience Healthcare experience preferred (radiology experience ideal) Knowledge and Skills: Knowledge of a broad array of tactical marketing elements, including developing materials for sales professionals and direct to patient Strategic mindset – ability to understand organizational objectives and align marketing content/initiatives to achieve goals Strong computer skills - all Microsoft Office applications, WordPress, Marketo, Adobe Creative Cloud, HTML, website and social media platforms, SEO knowledge Collaborative working style to effectively work with marketing team, vendors, agencies, and leadership Strong verbal and written communications skills Project management - organized and detail oriented, capable of managing multiple concurrent projects Strong work ethic and high level of enthusiasm for the position Work samples will be requested Travel Required (% of time): 0-5% Physical Requirements & Work Environment Primarily sitting Lifting 25-50lbs Majority of work takes place in an office setting. Availability must be flexible to accommodate occasional evening and weekend events Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Hospitals and Health Care and Medical Practices #J-18808-Ljbffr