ValuedHR Business Services LLC
Experienced Marketing Expert/Agency for B2B Professional Services Startup
ValuedHR Business Services LLC, Raleigh, North Carolina, United States, 27601
Job Description:
We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.
Scope of Work
1. Strategic Planning Quick-Start Marketing Plan : Develop a tactical plan with immediate steps to secure our first clients. 2. Business Launch Marketing: Fast-Track Client Acquisition
Website Optimization : Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions. Landing Pages : Develop high-converting landing pages tailored to specific services and target audiences. Content Marketing : Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs. Email Marketing Campaigns : Design and implement targeted email campaigns to nurture leads and drive conversions. Paid Advertising : Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation. Social Media Marketing : Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services. Webinars and Virtual Events : Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients. Sales Enablement : Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads. 3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing
Lead Generation and Management : Maintain a steady pipeline through ongoing lead generation efforts. Content Updates : Regularly refresh content to keep audiences informed and engaged. SEO and SEM Optimization : Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic. Analytics and Reporting : Track KPIs, assess marketing performance, and provide actionable insights with regular reports. Campaign Optimization : Adjust campaigns based on performance data for maximum ROI. CRM Integration : Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing. Deliverables
Tactical Marketing Plan with immediate action steps Optimized website and high-converting landing pages Content assets (blogs, whitepapers, case studies) Set up and execution of email marketing campaigns Managed paid advertising campaigns (setup, management, reporting) Social media strategy and content Webinars/virtual event planning and execution Sales collateral creation Monthly marketing performance reports CRM setup and lead management Timeline
Project Kickoff : Within 1 month Pre-launch Completion : 1-2 months Business Launch Marketing : December, January, February Ongoing Marketing Activities : Continuous with monthly evaluations Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:
Fixed Fee Proposal : Total cost for the entire project or specific milestones. Fixed Monthly Fee Proposal : Monthly rate for ongoing marketing services. Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.
Required Skills and Expertise
B2B Marketing Experience : Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors. Rapid Implementation Skills : Ability to design and implement marketing plans swiftly for quick client acquisition. Digital Marketing Expertise : Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing. Lead Generation Proficiency : Solid experience in lead generation and management for driving conversions.
We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.
Required Skills: • Content Marketing • HubSpot • Event Planning • Brochures • Steps • Email Marketing • Milestones • Structures • Lead Generation • Social Media Marketing • E-commerce • Deliverables • Advertising • Campaigns • Optimization • LinkedIn • Analytics • Digital Marketing • Strategic Planning • Integration • Strategy • Presentations • Social Media • Email • Software • Planning • Design • Marketing • Business • Sales • Management
We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.
Scope of Work
1. Strategic Planning Quick-Start Marketing Plan : Develop a tactical plan with immediate steps to secure our first clients. 2. Business Launch Marketing: Fast-Track Client Acquisition
Website Optimization : Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions. Landing Pages : Develop high-converting landing pages tailored to specific services and target audiences. Content Marketing : Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs. Email Marketing Campaigns : Design and implement targeted email campaigns to nurture leads and drive conversions. Paid Advertising : Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation. Social Media Marketing : Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services. Webinars and Virtual Events : Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients. Sales Enablement : Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads. 3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing
Lead Generation and Management : Maintain a steady pipeline through ongoing lead generation efforts. Content Updates : Regularly refresh content to keep audiences informed and engaged. SEO and SEM Optimization : Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic. Analytics and Reporting : Track KPIs, assess marketing performance, and provide actionable insights with regular reports. Campaign Optimization : Adjust campaigns based on performance data for maximum ROI. CRM Integration : Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing. Deliverables
Tactical Marketing Plan with immediate action steps Optimized website and high-converting landing pages Content assets (blogs, whitepapers, case studies) Set up and execution of email marketing campaigns Managed paid advertising campaigns (setup, management, reporting) Social media strategy and content Webinars/virtual event planning and execution Sales collateral creation Monthly marketing performance reports CRM setup and lead management Timeline
Project Kickoff : Within 1 month Pre-launch Completion : 1-2 months Business Launch Marketing : December, January, February Ongoing Marketing Activities : Continuous with monthly evaluations Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:
Fixed Fee Proposal : Total cost for the entire project or specific milestones. Fixed Monthly Fee Proposal : Monthly rate for ongoing marketing services. Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.
Required Skills and Expertise
B2B Marketing Experience : Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors. Rapid Implementation Skills : Ability to design and implement marketing plans swiftly for quick client acquisition. Digital Marketing Expertise : Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing. Lead Generation Proficiency : Solid experience in lead generation and management for driving conversions.
We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.
Required Skills: • Content Marketing • HubSpot • Event Planning • Brochures • Steps • Email Marketing • Milestones • Structures • Lead Generation • Social Media Marketing • E-commerce • Deliverables • Advertising • Campaigns • Optimization • LinkedIn • Analytics • Digital Marketing • Strategic Planning • Integration • Strategy • Presentations • Social Media • Email • Software • Planning • Design • Marketing • Business • Sales • Management