infinnity financial technologies GmbH
(Senior) Marketing Manager, Performance & Growth - US (m/f/d)
infinnity financial technologies GmbH, New York, New York, us, 10261
ABOUT PLIANT
Pliant is a European fintech specializing in B2B payment solutions. With our modular, API-first platform, we empower businesses to streamline spending, enhance cash flows, and seamlessly integrate payments into their financial workflows. Our solutions are particularly valuable for industries with complex payment needs, such as travel and fleet, helping companies achieve greater efficiency, control, and profitability.
We focus on two primary customer segments:
Companies that want to optimize payment processes through our intuitive Apps and powerful APIs, gaining greater control, operational efficiency, and cash flow flexibility through extended credit lines. Businesses such as financial software companies, ERP providers or banks aiming to launch or enhance their credit card offerings, using our embedded finance or white-label solutions. This enables partners to strengthen customer engagement and diversify revenue streams effectively. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across 30+ countries, ensuring that payments become simpler, smarter, and more efficient worldwide.
Learn more at www.getpliant.com
ABOUT THE ROLE
We are looking for a (Senior) Marketing Manager, Performance & Growth - US (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation in our U.S. market.
This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts.
This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment.
This role is remote-friendly, based in the United States, with occasional travel for team meetings or onboarding.
WHAT YOU'LL DO
You'll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.
Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic. ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics. Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements. Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks. Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting. Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales. Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies. Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights. WHAT YOU'LL BRING
3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A-C stage). Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4). Proven experience designing and executing full-funnel campaigns with measurable business impact. Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics. Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively. Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact. Bonus: Background in fintech or working with travel clients is a strong plus. Fluency in English (written and spoken) is required. WHAT WE OFFER
Competitive salary and performance-based incentives An influential role shaping U.S. market growth at an international fintech Opportunities for professional growth and ownership from day one A remote-friendly environment with support for work-life flexibility Health, wellness, and retirement benefits Access to a diverse and ambitious team driven by impact, innovation, and transparency
Pliant is a European fintech specializing in B2B payment solutions. With our modular, API-first platform, we empower businesses to streamline spending, enhance cash flows, and seamlessly integrate payments into their financial workflows. Our solutions are particularly valuable for industries with complex payment needs, such as travel and fleet, helping companies achieve greater efficiency, control, and profitability.
We focus on two primary customer segments:
Companies that want to optimize payment processes through our intuitive Apps and powerful APIs, gaining greater control, operational efficiency, and cash flow flexibility through extended credit lines. Businesses such as financial software companies, ERP providers or banks aiming to launch or enhance their credit card offerings, using our embedded finance or white-label solutions. This enables partners to strengthen customer engagement and diversify revenue streams effectively. Founded in 2020 and headquartered in Berlin, Pliant supports over 3,500 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across 30+ countries, ensuring that payments become simpler, smarter, and more efficient worldwide.
Learn more at www.getpliant.com
ABOUT THE ROLE
We are looking for a (Senior) Marketing Manager, Performance & Growth - US (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation in our U.S. market.
This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts.
This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment.
This role is remote-friendly, based in the United States, with occasional travel for team meetings or onboarding.
WHAT YOU'LL DO
You'll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.
Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic. ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics. Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements. Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks. Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting. Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales. Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies. Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights. WHAT YOU'LL BRING
3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A-C stage). Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4). Proven experience designing and executing full-funnel campaigns with measurable business impact. Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics. Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively. Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact. Bonus: Background in fintech or working with travel clients is a strong plus. Fluency in English (written and spoken) is required. WHAT WE OFFER
Competitive salary and performance-based incentives An influential role shaping U.S. market growth at an international fintech Opportunities for professional growth and ownership from day one A remote-friendly environment with support for work-life flexibility Health, wellness, and retirement benefits Access to a diverse and ambitious team driven by impact, innovation, and transparency