WebMD LLC
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and theheart.org . Our consumer portals and mobile health applications provide engaging, relevant, and credible health and wellness information, personalized health assessment tools, and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
WebMD Marketing Solutions team is seeking a Marketing Manager to join us in Newark, NJ. The role involves leading the development, scoping, and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts across all verticals – consumer packaged goods (CPG), Government, and Pharmaceuticals. The candidate must think creatively and communicate strategic ideas effectively, with strong business acumen to interface with WebMD executives and build successful relationships with partners across functions.
Responsibilities: Serve as the marketing lead, responsible for packaging, pricing, and positioning integrated digital solutions to large consumer advertisers
Partner closely with Sales to understand client needs and create innovative, effective solutions
Create the overall narrative for solution presentations in response to RFPs
Act as liaison across teams to ensure effective configuration and delivery of solutions, including client services, product marketing, editorial, and business insights
Use real-time audience insights to refine targeting and marketing recommendations
Analyze marketing dashboards to optimize audience quality delivery
Represent WebMD when interacting with clients
Lead various team and cross-functional initiatives
Identify organizational and process inefficiencies and provide solutions
Requirements: 5-8+ years of experience in marketing or sales for digital advertising, publishing, or media agency
Bachelor’s degree in Business, Marketing, or Advertising preferred, or equivalent experience
Working knowledge of digital agencies required
Familiarity with highly matrixed departments
Experience with Salesforce or similar CRM required
Proficient in MS Office (Excel, Word, PowerPoint, AI)
Strong relationship-building skills with internal stakeholders
Creative marketing skills
Problem-solving ability regarding client expectations
Excellent communication skills
Consulting and influencing skills
Strong listening skills and ability to translate concepts into deliverables
Ability to manage multiple projects and prioritize effectively
Preferred: Knowledge of CPG, Point of Care, and Pharmaceutical industries
Compensation range: $95,000 - $118,000 per year
Bonus eligible: Discretionary company bonus based on business results.
Benefits include health insurance, paid time off, 401(k) with employer matching, life and disability insurance, Employee Assistance Program, and commuter benefits. Eligibility varies based on job classification, schedule, location, and employment length.
All qualified applicants will receive consideration without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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