District of Columbia Public Schools (DCPS)
Specialist, Recruitment Marketing and Digital Content
District of Columbia Public Schools (DCPS), Washington, District of Columbia, us, 20022
Overview
The Office of Employee Services (OES) is dedicated to enhancing student success by attracting, hiring, and retaining top talent in DC Public Schools. By providing exceptional employee services support to our DCPS team members from recruitment to retirement, we aim to empower our employees to focus on what matters most—our students. With a focus on people-centered support and operational excellence, we leverage talent with a goal of all students being supported by staff who feel valued. OES is comprised of the following teams: The
Compensation and Retirement
team is responsible for ensuring that DCPS administers compensation policies consistently and in accordance with applicable legislation and collective bargaining agreements. The team also provides support to departments during reorganizations, reductions in force (RIFs), and other personnel action such as hiring, transfers, promotions and demotions. Additionally, they offer counseling, guidance, and strategic planning for employee retirement. The
Benefits and Leave
team is responsible for administering employee benefits and managing leave of absence (LOA) and Family and Medical Leave Act (FMLA) processes. This team also oversees the agency\'s health, life, tax-sheltered annuity, flexible spending, and supplemental benefits programs. The
HR Information Systems and Records Management
team ensures systems data integrity, manages the data reporting function, processes personnel actions in PeopleSoft, provides position management support for schools and Central Services, provides time and labor support, and manages the personnel filing system for all DCPS employees. The team also serves as a key HR partner to external agencies like the Office of the Chief Technology Officer (OCTO), the DC Office of Human Resources (DCHR), and the Office of Pay and Retirement Services (OPRS). The
Employee Experience (EE)
team provides all new employees with robust onboarding support and leads the development and implementation of resources, workshops, and events designed to support employee needs. EE also supports procedural compliance related to background clearance checks for DCPS employees and manages additional support functions including the Employee Services helpline, walk-in visitor reception, and employee offboarding processes. The
Strategic Staffing
team is responsible for hiring for all positions in DCPS. The team provides budgeting support, works with principals and supervisors to develop their staffing plans and personnel budgets, and works with employees, principals, and hiring managers on staffing changes. The
Instructional Talent Acquisition and Retention
division is responsible for the recruitment, selection, and retention efforts for educational aides, related service providers, instructional coaches, and teachers. This work includes nationwide recruitment to ensure that DCPS has excellent educators who are able to serve the diverse needs of our students. The Specialist, Communications & Digital Strategy is responsible for ensuring that consistent and clear messaging is available to candidates seeking instructional positions in DCPS across print and digital platforms. The Specialist has the opportunity to connect with key internal and external stakeholders to provide accurate, timely, and transparent information about DCPS priorities to candidates, as well as creating and maintaining a bank of application resources. The Specialist’s work closely supports the DCPS goal of ensuring that all students receive a high-quality education and are prepared for college, career, and life. The Specialist, Recruitment Marketing and Digital Content will report to the Manager, Teacher Recruitment. Essential Duties and Responsibilities
The below statements are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties, and/or skills required. Other duties may be assigned. Supports the Talent Acquisitionand team in implementing an aggressive and innovative national strategy for recruiting outstanding instructional staff, school leaders, and related service providers to join DCPS. Helps to facilitate the seamless, efficient execution of various candidate selection processes. Authors and executes clear, specific, and strategic communications to internal and external audiences that are aligned with the district’s overall vision and priorities. Manages digital marketing and outreach strategy for recruiting candidates to various positions within DCPS. Drives the development and execution of social media strategy and creates social media campaigns to support the Talent Acquisition team’s recruitment and selection priorities. Creates and maintains a user-friendly resource bank for candidates applying to instructional, school leader, and related-service provider positions, as well as for transferring teachers to support with all aspects of the human capital life cycle. Authors and manages internal emails and newsletters for candidates, central office staff, and DCPS staff, and external emails and newsletters for various DCPS audiences, candidates, and stakeholders. Creates content, edits, and updates, and ensures brand continuity for the team’s recruitment microsite and affiliated pages on the main DCPS website. Manages multiple DCPS candidate email accounts to monitor requests and respond accordingly. Builds relationships and liaises with internal and external stakeholders to drive collaboration and project success, including responding to urgent requests from multiple internal and external DCPS stakeholders. Qualifications
Bachelor\'s degree and three to five years of related work experience. Master\'s degree preferred. Previous exposure to or experience in the education sector a plus. Experience designing strategy for and leveraging digital media, including social media platforms like Twitter, Facebook, and Instagram. Exceptional writing, editing, and oral communications skills, especially when under time constraints. Experience crafting strategic, culturally-responsive communications for diverse audiences. Strong organizational skills, including key attention to detail, and the ability to adhere to strict deadlines. Ability to work independently and be a self-starter, while collaborating with others on meeting common goals. Focus on outcomes and willingness to work as hard as necessary and to work non-standard hours to achieve program and district-level goals. Strong computer skills, specifically Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator. Web design experience preferred. DCPS Values
STUDENTS FIRST : We recognize students as whole children and put their needs first in everything we do. COURAGE : We have the audacity to learn from our successes and failures, to try new things, and to lead the nation as a proof point of PK-12 success. EQUITY : We work proactively to eliminate opportunity gaps by interrupting institutional bias and investing in effective strategies to ensure every student succeeds. EXCELLENCE : We work with integrity and hold ourselves accountable for exemplary outcomes, service, and interactions. TEAMWORK : We recognize that our greatest asset is our collective vision and ability to work collaboratively and authentically. JOY : We enjoy our collective work and will enthusiastically celebrate our success and each other.
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The Office of Employee Services (OES) is dedicated to enhancing student success by attracting, hiring, and retaining top talent in DC Public Schools. By providing exceptional employee services support to our DCPS team members from recruitment to retirement, we aim to empower our employees to focus on what matters most—our students. With a focus on people-centered support and operational excellence, we leverage talent with a goal of all students being supported by staff who feel valued. OES is comprised of the following teams: The
Compensation and Retirement
team is responsible for ensuring that DCPS administers compensation policies consistently and in accordance with applicable legislation and collective bargaining agreements. The team also provides support to departments during reorganizations, reductions in force (RIFs), and other personnel action such as hiring, transfers, promotions and demotions. Additionally, they offer counseling, guidance, and strategic planning for employee retirement. The
Benefits and Leave
team is responsible for administering employee benefits and managing leave of absence (LOA) and Family and Medical Leave Act (FMLA) processes. This team also oversees the agency\'s health, life, tax-sheltered annuity, flexible spending, and supplemental benefits programs. The
HR Information Systems and Records Management
team ensures systems data integrity, manages the data reporting function, processes personnel actions in PeopleSoft, provides position management support for schools and Central Services, provides time and labor support, and manages the personnel filing system for all DCPS employees. The team also serves as a key HR partner to external agencies like the Office of the Chief Technology Officer (OCTO), the DC Office of Human Resources (DCHR), and the Office of Pay and Retirement Services (OPRS). The
Employee Experience (EE)
team provides all new employees with robust onboarding support and leads the development and implementation of resources, workshops, and events designed to support employee needs. EE also supports procedural compliance related to background clearance checks for DCPS employees and manages additional support functions including the Employee Services helpline, walk-in visitor reception, and employee offboarding processes. The
Strategic Staffing
team is responsible for hiring for all positions in DCPS. The team provides budgeting support, works with principals and supervisors to develop their staffing plans and personnel budgets, and works with employees, principals, and hiring managers on staffing changes. The
Instructional Talent Acquisition and Retention
division is responsible for the recruitment, selection, and retention efforts for educational aides, related service providers, instructional coaches, and teachers. This work includes nationwide recruitment to ensure that DCPS has excellent educators who are able to serve the diverse needs of our students. The Specialist, Communications & Digital Strategy is responsible for ensuring that consistent and clear messaging is available to candidates seeking instructional positions in DCPS across print and digital platforms. The Specialist has the opportunity to connect with key internal and external stakeholders to provide accurate, timely, and transparent information about DCPS priorities to candidates, as well as creating and maintaining a bank of application resources. The Specialist’s work closely supports the DCPS goal of ensuring that all students receive a high-quality education and are prepared for college, career, and life. The Specialist, Recruitment Marketing and Digital Content will report to the Manager, Teacher Recruitment. Essential Duties and Responsibilities
The below statements are intended to describe the general nature and scope of work being performed by this position. This is not a complete listing of all responsibilities, duties, and/or skills required. Other duties may be assigned. Supports the Talent Acquisitionand team in implementing an aggressive and innovative national strategy for recruiting outstanding instructional staff, school leaders, and related service providers to join DCPS. Helps to facilitate the seamless, efficient execution of various candidate selection processes. Authors and executes clear, specific, and strategic communications to internal and external audiences that are aligned with the district’s overall vision and priorities. Manages digital marketing and outreach strategy for recruiting candidates to various positions within DCPS. Drives the development and execution of social media strategy and creates social media campaigns to support the Talent Acquisition team’s recruitment and selection priorities. Creates and maintains a user-friendly resource bank for candidates applying to instructional, school leader, and related-service provider positions, as well as for transferring teachers to support with all aspects of the human capital life cycle. Authors and manages internal emails and newsletters for candidates, central office staff, and DCPS staff, and external emails and newsletters for various DCPS audiences, candidates, and stakeholders. Creates content, edits, and updates, and ensures brand continuity for the team’s recruitment microsite and affiliated pages on the main DCPS website. Manages multiple DCPS candidate email accounts to monitor requests and respond accordingly. Builds relationships and liaises with internal and external stakeholders to drive collaboration and project success, including responding to urgent requests from multiple internal and external DCPS stakeholders. Qualifications
Bachelor\'s degree and three to five years of related work experience. Master\'s degree preferred. Previous exposure to or experience in the education sector a plus. Experience designing strategy for and leveraging digital media, including social media platforms like Twitter, Facebook, and Instagram. Exceptional writing, editing, and oral communications skills, especially when under time constraints. Experience crafting strategic, culturally-responsive communications for diverse audiences. Strong organizational skills, including key attention to detail, and the ability to adhere to strict deadlines. Ability to work independently and be a self-starter, while collaborating with others on meeting common goals. Focus on outcomes and willingness to work as hard as necessary and to work non-standard hours to achieve program and district-level goals. Strong computer skills, specifically Microsoft Office Suite, Adobe Photoshop, Adobe Illustrator. Web design experience preferred. DCPS Values
STUDENTS FIRST : We recognize students as whole children and put their needs first in everything we do. COURAGE : We have the audacity to learn from our successes and failures, to try new things, and to lead the nation as a proof point of PK-12 success. EQUITY : We work proactively to eliminate opportunity gaps by interrupting institutional bias and investing in effective strategies to ensure every student succeeds. EXCELLENCE : We work with integrity and hold ourselves accountable for exemplary outcomes, service, and interactions. TEAMWORK : We recognize that our greatest asset is our collective vision and ability to work collaboratively and authentically. JOY : We enjoy our collective work and will enthusiastically celebrate our success and each other.
#J-18808-Ljbffr