The Aaron's Company, Inc.
Director, Marketing Insights & Performance
The Aaron's Company, Inc., Atlanta, Georgia, United States, 30383
Overview
Director, Marketing Insights & Performance – The Aaron's Company, Inc. based in Atlanta, GA (hybrid role in the Galleria office). Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting. We are Aaron’s—an industry leader in the sales and lease-to-own retail industry, known for quality brand names and superior customer service. This is more than a job — it is a career with purpose. What You’ll Do
Customer & Market Intelligence Lead research initiatives (surveys, focus groups, segmentation, personas, brand health tracking). Monitor competitive dynamics and market trends to identify risks and opportunities. Translate insights into campaign strategy, product positioning, and brand development. Strategic Planning & Forecasting Own the annual marketing planning process, aligning objectives, strategies, calendars, and budgets across stakeholders. Lead forecasting and pacing processes, including vendor co-op fund tracking, scenario modeling, and budget variance analysis. Partner with finance to ensure strategic resource allocation and accountability. Performance & Optimization Oversee development and maintenance of performance dashboards (CPA, ROAS, LTV, channel/funnel effectiveness). Manage marketing mix models, attribution frameworks, and experimentation pipelines to measure incrementality and ROI. Conduct spend analysis to drive investment decisions and promotional strategy. Integration, Innovation & Enablement Champion marketing technology and CRM integration to strengthen campaign effectiveness and measurement. Build dashboards, testing pipelines, and analytics tools that improve real-time decision-making. Align marketing efforts with merchandising, eCommerce, and store operations to ensure a seamless customer experience. Measurement & Continuous Improvement Lead post-mortem analysis for campaigns, consolidating executional KPIs and learnings. Drive continuous improvement by embedding insights into future activations. Collaborate with Marketing Operations and Analytics COE to improve processes, governance, and data literacy across the team. Leadership & Collaboration Manage and mentor direct reports, fostering expertise in analytics, research, and insight translation. Act as the primary marketing data storyteller, shaping executive presentations and strategic updates. Build strong partnerships with data engineering, creative, operations, and finance to ensure aligned strategies and measurement frameworks. Qualifications & Requirements 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries. Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization. Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management. Strong people leadership capabilities, with a track record of developing high-performing teams. Bachelor’s degree in Marketing, Business, or Analytics; MBA preferred. What You’ll Need Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies. Excellent communication and presentation skills, able to influence senior leadership with clarity. Success Metrics Strong people leadership Increased ROI and improved effectiveness of marketing investments Stronger customer segmentation, targeting, and brand health outcomes Seamless alignment of marketing strategy with finance, merchandising, and operations Timely delivery of insights and plans that directly influence executive decision-making A culture of continuous improvement, innovation, and data literacy across the marketing function. Aaron’s Total Rewards & Benefits Paid time off, including vacation days, sick days, and holidays Medical, dental and vision insurance 401(k) plan with contribution matching Note: pay ranges are provided as a guideline and may be adjusted based on qualifications and business needs. Benefits vary based on full-time status. About Aaron’s At Aaron’s, we offer sales and lease-to-ownership of furniture, consumer electronics, home appliances, and accessories across the United States and Canada. We are committed to an inclusive, equal opportunity employment culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you require accommodation during the recruitment process, please contact hrsupport@aarons.com. Aaron’s is an Equal Opportunity Employer. Seniority level
Director Employment type
Internship Job function
Marketing and Sales Industries: Retail Note: This job posting may include other related roles shown in the listing.
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Director, Marketing Insights & Performance – The Aaron's Company, Inc. based in Atlanta, GA (hybrid role in the Galleria office). Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting. We are Aaron’s—an industry leader in the sales and lease-to-own retail industry, known for quality brand names and superior customer service. This is more than a job — it is a career with purpose. What You’ll Do
Customer & Market Intelligence Lead research initiatives (surveys, focus groups, segmentation, personas, brand health tracking). Monitor competitive dynamics and market trends to identify risks and opportunities. Translate insights into campaign strategy, product positioning, and brand development. Strategic Planning & Forecasting Own the annual marketing planning process, aligning objectives, strategies, calendars, and budgets across stakeholders. Lead forecasting and pacing processes, including vendor co-op fund tracking, scenario modeling, and budget variance analysis. Partner with finance to ensure strategic resource allocation and accountability. Performance & Optimization Oversee development and maintenance of performance dashboards (CPA, ROAS, LTV, channel/funnel effectiveness). Manage marketing mix models, attribution frameworks, and experimentation pipelines to measure incrementality and ROI. Conduct spend analysis to drive investment decisions and promotional strategy. Integration, Innovation & Enablement Champion marketing technology and CRM integration to strengthen campaign effectiveness and measurement. Build dashboards, testing pipelines, and analytics tools that improve real-time decision-making. Align marketing efforts with merchandising, eCommerce, and store operations to ensure a seamless customer experience. Measurement & Continuous Improvement Lead post-mortem analysis for campaigns, consolidating executional KPIs and learnings. Drive continuous improvement by embedding insights into future activations. Collaborate with Marketing Operations and Analytics COE to improve processes, governance, and data literacy across the team. Leadership & Collaboration Manage and mentor direct reports, fostering expertise in analytics, research, and insight translation. Act as the primary marketing data storyteller, shaping executive presentations and strategic updates. Build strong partnerships with data engineering, creative, operations, and finance to ensure aligned strategies and measurement frameworks. Qualifications & Requirements 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries. Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization. Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management. Strong people leadership capabilities, with a track record of developing high-performing teams. Bachelor’s degree in Marketing, Business, or Analytics; MBA preferred. What You’ll Need Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies. Excellent communication and presentation skills, able to influence senior leadership with clarity. Success Metrics Strong people leadership Increased ROI and improved effectiveness of marketing investments Stronger customer segmentation, targeting, and brand health outcomes Seamless alignment of marketing strategy with finance, merchandising, and operations Timely delivery of insights and plans that directly influence executive decision-making A culture of continuous improvement, innovation, and data literacy across the marketing function. Aaron’s Total Rewards & Benefits Paid time off, including vacation days, sick days, and holidays Medical, dental and vision insurance 401(k) plan with contribution matching Note: pay ranges are provided as a guideline and may be adjusted based on qualifications and business needs. Benefits vary based on full-time status. About Aaron’s At Aaron’s, we offer sales and lease-to-ownership of furniture, consumer electronics, home appliances, and accessories across the United States and Canada. We are committed to an inclusive, equal opportunity employment culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. If you require accommodation during the recruitment process, please contact hrsupport@aarons.com. Aaron’s is an Equal Opportunity Employer. Seniority level
Director Employment type
Internship Job function
Marketing and Sales Industries: Retail Note: This job posting may include other related roles shown in the listing.
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