Direct Supply, Inc.
Director, Marketing - Products
Direct Supply, Inc., Milwaukee, Wisconsin, United States, 53244
Overview
Director, Marketing – Products. Location: Milwaukee, WI. Full time. Posted 4 Days Ago. Job Requisition ID: REQ-2025-2185. Position Summary: Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors and those who care for them. In the Director, Marketing – Products position, you’ll lead the go-to-market strategy, programs, and campaigns for Direct Supply’s Equipment and Furnishings portfolio. You’ll drive growth across multiple markets by combining customer insights, digital marketing expertise, and cross-functional leadership to deliver compelling, segment-specific solutions. As the senior Marketing representative for these offerings, you’ll influence company strategy, shape investments, and guide a high-performing team. You\'ll help redefine how Direct Supply delivers value to healthcare providers through modern tools, continuous experimentation, and tech-enabled capital equipment and furnishings solutions. What You’ll Do and Impact
Lead and execute GTM strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals. Define compelling customer value propositions, market messaging, and campaign frameworks that align with brand and commercial objectives. Leverage marketing analytics, VOC, market research efforts, and AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities. Own and evolve Direct Supply’s marketing presence across digital platforms, including store.directsupply.com, DirectSupply.com, email campaigns, and ecommerce journeys. Ensure digital experiences align with campaign strategies for both Direct Supply-branded and national-branded offerings. Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities. Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables. Lead, mentor, and develop a small team of marketers, fostering career growth and encouraging ownership, experimentation, and continuous learning. Identify, test, and scale innovative marketing initiatives, product launches, and partner programs. Drive marketing transformation through experimentation, channel innovation, and modern campaign design. Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field. 10+ years of B2B marketing experience, including 5+ years leading teams. Experience in healthcare, senior living, or tech-enabled products strongly preferred. Demonstrated success in driving marketing strategy, digital campaigns, and GTM alignment in cross-functional environments. Proficient in marketing analytics, campaign measurement, and customer segmentation. Strong financial / business acumen and the ability to translate strategy into results. Additional Items of Interest
MBA or equivalent advanced degree. Experience with capital equipment, furnishings, or product marketing in clinical or care environments. Job to be performed in the location listed. Generous benefit package available. Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse workforces. 2013 to 2025 Direct Supply, Inc. All rights reserved.
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Director, Marketing – Products. Location: Milwaukee, WI. Full time. Posted 4 Days Ago. Job Requisition ID: REQ-2025-2185. Position Summary: Direct Supply is building the future of healthcare technology with industry-leading products, solutions, and platforms to help improve the lives of millions of seniors and those who care for them. In the Director, Marketing – Products position, you’ll lead the go-to-market strategy, programs, and campaigns for Direct Supply’s Equipment and Furnishings portfolio. You’ll drive growth across multiple markets by combining customer insights, digital marketing expertise, and cross-functional leadership to deliver compelling, segment-specific solutions. As the senior Marketing representative for these offerings, you’ll influence company strategy, shape investments, and guide a high-performing team. You\'ll help redefine how Direct Supply delivers value to healthcare providers through modern tools, continuous experimentation, and tech-enabled capital equipment and furnishings solutions. What You’ll Do and Impact
Lead and execute GTM strategies that deliver measurable improvements in pipeline velocity, conversion rates, and ROI across Senior Living, Acute, and Home Care verticals. Define compelling customer value propositions, market messaging, and campaign frameworks that align with brand and commercial objectives. Leverage marketing analytics, VOC, market research efforts, and AI-powered tools to identify unmet needs, address performance gaps, and uncover growth opportunities. Own and evolve Direct Supply’s marketing presence across digital platforms, including store.directsupply.com, DirectSupply.com, email campaigns, and ecommerce journeys. Ensure digital experiences align with campaign strategies for both Direct Supply-branded and national-branded offerings. Represent Marketing on cross-functional senior leadership teams, influencing investment decisions, customer experience initiatives, and GTM priorities. Partner with creative, marcom, sales strategy, and product teams to coordinate high-impact marketing deliverables. Lead, mentor, and develop a small team of marketers, fostering career growth and encouraging ownership, experimentation, and continuous learning. Identify, test, and scale innovative marketing initiatives, product launches, and partner programs. Drive marketing transformation through experimentation, channel innovation, and modern campaign design. Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field. 10+ years of B2B marketing experience, including 5+ years leading teams. Experience in healthcare, senior living, or tech-enabled products strongly preferred. Demonstrated success in driving marketing strategy, digital campaigns, and GTM alignment in cross-functional environments. Proficient in marketing analytics, campaign measurement, and customer segmentation. Strong financial / business acumen and the ability to translate strategy into results. Additional Items of Interest
MBA or equivalent advanced degree. Experience with capital equipment, furnishings, or product marketing in clinical or care environments. Job to be performed in the location listed. Generous benefit package available. Direct Supply, Inc. and its U.S. subsidiaries are equal opportunity and affirmative action employers committed to diverse workforces. 2013 to 2025 Direct Supply, Inc. All rights reserved.
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