Anywhere Real Estate
Director Communications - US Based Remote
Anywhere Real Estate, Rochester, New York, United States
Overview
Anywhere is seeking a dynamic and innovative Communications Director to join our team. This role shapes messaging and enhances the Anywhere brand presence and reputation across platforms. As a leader in the real estate industry, Anywhere supports brands including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Corcoran, ERA Real Estate, and Sotheby’s International Realty, in addition to Anywhere Integrated Services and Cartus. The ideal candidate will help communicate our corporate vision and keep stakeholders informed and engaged.
Ideal Candidate Profile Our ideal candidate is a strategic communicator with a passion for storytelling and brand building who can deliver engaging internal and external content across diverse channels. You should have a deep understanding of media relations, stakeholder engagement, and content creation for public relations, thought leadership, and social media. You thrive in dynamic environments, inspire collaboration, and align communication strategies with business goals.
Key Responsibilities
Strategic Communication Development : Design and implement comprehensive communication strategies that align with Anywhere’s mission to lead the real estate industry through innovation and inclusivity.
Content Creation : Produce high-quality content for press releases, data-driven thought leadership, social media, newsletters, and internal communications, reflecting our commitment to empowering employees, agents, and franchisees.
Strategic Storytelling : Translate complex business objectives into compelling narratives that resonate with diverse audiences and elevate leadership messaging, culture, and enterprise priorities.
Stakeholder Engagement : Collaborate with cross-functional teams to ensure consistent messaging and branding across all platforms, enhancing our reputation as a trusted leader in real estate.
Media Relationships : Craft media pitches, prepare executives for interviews, and build strong media relationships.
Market Analysis : Monitor industry trends and competitor activities to inform communication strategies, ensuring Anywhere remains at the forefront of market developments.
Crisis Management : Develop and execute crisis communication plans to protect and enhance Anywhere’s reputation during challenging situations.
Training and Support : Provide guidance and training to internal teams on effective communication practices, fostering a culture of transparency and collaboration.
Results-Oriented : Measure success by how communications support business outcomes and strategic objectives.
Avid Learner : Demonstrate use of AI and technology to create state-of-the-art communications strategies that drive engagement with stakeholders.
Qualifications
Minimum of 7 years of experience in communications, public relations, or a related role, preferably within real estate or related industries.
Proven track record of developing and executing successful communication strategies that drive engagement and brand loyalty.
Exceptional writing, editing, and verbal communication skills, with the ability to tailor messages for diverse audiences.
Strong analytical skills to assess communication effectiveness and adapt strategies accordingly.
Ability to extract and synthesize media-ready insights from data and trends across the enterprise.
Gravitas to work with senior executives.
Demonstrated ability to work with generative AI technologies and apply their use to enhance communication efficiency and effectiveness.
Preferred Skills
Knowledge of the real estate market and understanding of its unique challenges and opportunities.
Commitment to fostering an inclusive workplace culture that values diversity and equal opportunities for all employees.
Ability to collaborate in a fast-paced environment with flexibility and adaptability to changing priorities.
Keen eye for graphics and creative visuals that support storytelling for social media and other owned channels.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to brands including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby’s International Realty, we empower everyone’s next move through our leading integrated services, including franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and operates in more than 118 countries and territories.
EEO Statement:
EOE including disability/veteran
#J-18808-Ljbffr
Ideal Candidate Profile Our ideal candidate is a strategic communicator with a passion for storytelling and brand building who can deliver engaging internal and external content across diverse channels. You should have a deep understanding of media relations, stakeholder engagement, and content creation for public relations, thought leadership, and social media. You thrive in dynamic environments, inspire collaboration, and align communication strategies with business goals.
Key Responsibilities
Strategic Communication Development : Design and implement comprehensive communication strategies that align with Anywhere’s mission to lead the real estate industry through innovation and inclusivity.
Content Creation : Produce high-quality content for press releases, data-driven thought leadership, social media, newsletters, and internal communications, reflecting our commitment to empowering employees, agents, and franchisees.
Strategic Storytelling : Translate complex business objectives into compelling narratives that resonate with diverse audiences and elevate leadership messaging, culture, and enterprise priorities.
Stakeholder Engagement : Collaborate with cross-functional teams to ensure consistent messaging and branding across all platforms, enhancing our reputation as a trusted leader in real estate.
Media Relationships : Craft media pitches, prepare executives for interviews, and build strong media relationships.
Market Analysis : Monitor industry trends and competitor activities to inform communication strategies, ensuring Anywhere remains at the forefront of market developments.
Crisis Management : Develop and execute crisis communication plans to protect and enhance Anywhere’s reputation during challenging situations.
Training and Support : Provide guidance and training to internal teams on effective communication practices, fostering a culture of transparency and collaboration.
Results-Oriented : Measure success by how communications support business outcomes and strategic objectives.
Avid Learner : Demonstrate use of AI and technology to create state-of-the-art communications strategies that drive engagement with stakeholders.
Qualifications
Minimum of 7 years of experience in communications, public relations, or a related role, preferably within real estate or related industries.
Proven track record of developing and executing successful communication strategies that drive engagement and brand loyalty.
Exceptional writing, editing, and verbal communication skills, with the ability to tailor messages for diverse audiences.
Strong analytical skills to assess communication effectiveness and adapt strategies accordingly.
Ability to extract and synthesize media-ready insights from data and trends across the enterprise.
Gravitas to work with senior executives.
Demonstrated ability to work with generative AI technologies and apply their use to enhance communication efficiency and effectiveness.
Preferred Skills
Knowledge of the real estate market and understanding of its unique challenges and opportunities.
Commitment to fostering an inclusive workplace culture that values diversity and equal opportunities for all employees.
Ability to collaborate in a fast-paced environment with flexibility and adaptability to changing priorities.
Keen eye for graphics and creative visuals that support storytelling for social media and other owned channels.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to brands including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Coldwell Banker Commercial, Corcoran, ERA, and Sotheby’s International Realty, we empower everyone’s next move through our leading integrated services, including franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and operates in more than 118 countries and territories.
EEO Statement:
EOE including disability/veteran
#J-18808-Ljbffr