Cloud Software Group
Senior Content Marketing Manager (Operations & Digital Focus)
Cloud Software Group, Hartford, Connecticut, United States
Overview
Senior Content Marketing Manager (Operations & Digital Focus) – Cloud Software Group Join to apply for the
Senior Content Marketing Manager (Operations & Digital Focus)
role at
Cloud Software Group Get AI-powered advice on this job and more exclusive features. About Spotfire:
Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. About This Team:
We are building an exceptional team to fuel Spotfire's growth, and we’re seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing compelling content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire’s growth journey. Responsibilities
Content Strategy & Development: Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey. Content Creation: Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy). Collaboration: Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment. Digital Content Distribution & Promotion: Manage the distribution of content across digital channels including website, social media, email campaigns, and paid promotion channels. Social Media & Calendar: Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement. SEO & Advertising: Optimize content for SEO, SEM, and other digital advertising efforts. Website Content Management: Manage and implement content updates and enhancements for the website, including working with platforms like Adobe Experience Manager (AEM) to ensure optimal content delivery and user experience. Marketing Operations & HubSpot Management: Leverage HubSpot to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance; ensure data integrity within HubSpot related to content engagement and lead flow; collaborate with sales operations to streamline workflows and automate content-driven processes. Content Performance Analysis & Optimization: Monitor and analyze content performance metrics using HubSpot and other analytics tools; provide actionable insights to optimize content strategy, digital distribution, and overall campaign effectiveness; manage content governance, ensuring brand consistency, compliance, and an organized content library. Cross-Functional Collaboration: Work with sales, product management, customer success, and other marketing teams to ensure content supports objectives and is integrated into broader initiatives. Qualifications & Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field. 5+ years in content marketing with a track record of managing digital media channels and marketing automation platforms. Strong hands-on proficiency with HubSpot (Marketing Hub, Content Hub, Social Tools, reporting). Experience in developing and executing content strategies for B2B technology or software companies. Ability to manage professional social media platforms and understand social media analytics. Familiarity with CMS and sales enablement platforms (e.g., Bigtincan). Excellent written and verbal communication, with ability to craft compelling narratives and technical content. Analytical mindset to interpret data, identify trends, and make data-driven decisions. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Experience in Energy (Oil & Gas) or High-Tech Manufacturing is a plus. Desired Attributes
Proactive, creative thinker with a passion for storytelling and digital innovation. Results-driven with focus on measurable impact and ROI. Ability to translate complex technical concepts into clear, engaging marketing content. Compensation may vary depending on location, qualifications, and experience. Some roles may include annual bonus and sales incentives depending on plan terms and individual performance. NY ranges: $103,302-$154,952; CA ranges: $107,793-$161,689; All other locations: $89,827-$134,741. Benefits may vary by employment type and country. U.S. based employees are typically offered healthcare, life insurance, disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users worldwide. We value passion for technology, courage to take risks, and empower our team to learn, dream, and build the future of work. We are in a period of significant growth and evolution. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all applicable laws prohibiting employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, disability, pregnancy, marital status, or protected veteran status. Reasonable accommodations are available on request during the application process. If you need a reasonable accommodation due to a disability during any part of the application process, please contact HR at the provided numbers or email for assistance. Engagement & Location
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer Networking Products, Software Development, Technology, Information and Internet Referrals increase your chances of interviewing at Cloud Software Group by 2x Get notified about new Senior Marketing Manager jobs in Fairfield County, CT.
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Senior Content Marketing Manager (Operations & Digital Focus) – Cloud Software Group Join to apply for the
Senior Content Marketing Manager (Operations & Digital Focus)
role at
Cloud Software Group Get AI-powered advice on this job and more exclusive features. About Spotfire:
Spotfire is a visual data science platform that makes smart people smarter by combining interactive visualizations and advanced analytics to solve complex, industry-specific business problems. As a newly independent business unit within Cloud Software Group, we are investing in growth and extraordinary talent. About This Team:
We are building an exceptional team to fuel Spotfire's growth, and we’re seeking a results-driven Content Marketing Manager with a strong focus on Marketing Operations and Digital execution. In this pivotal role, you will be responsible for developing compelling content strategies, managing its distribution across digital channels, and leveraging our marketing technology stack (especially HubSpot) to optimize performance and drive engagement. This role demands a proactive individual who thrives in a bold, fast-paced, values-driven environment. Reporting directly to the Head of Marketing for Spotfire, you will be instrumental in shaping the next phase of Spotfire’s growth journey. Responsibilities
Content Strategy & Development: Develop and execute a comprehensive content marketing strategy aligned with business goals, target personas, and the buyer's journey. Content Creation: Oversee the creation of high-quality, engaging content across various formats (e.g., whitepapers, e-books, webinars, blog posts, case studies, videos, website copy). Collaboration: Collaborate with subject matter experts, product marketing, and sales to identify content opportunities and ensure technical accuracy and strategic alignment. Digital Content Distribution & Promotion: Manage the distribution of content across digital channels including website, social media, email campaigns, and paid promotion channels. Social Media & Calendar: Develop and manage the social media content calendar and strategy, curating and scheduling posts to maximize reach and engagement. SEO & Advertising: Optimize content for SEO, SEM, and other digital advertising efforts. Website Content Management: Manage and implement content updates and enhancements for the website, including working with platforms like Adobe Experience Manager (AEM) to ensure optimal content delivery and user experience. Marketing Operations & HubSpot Management: Leverage HubSpot to manage campaigns, build landing pages, create email nurtures, segment audiences, and track content performance; ensure data integrity within HubSpot related to content engagement and lead flow; collaborate with sales operations to streamline workflows and automate content-driven processes. Content Performance Analysis & Optimization: Monitor and analyze content performance metrics using HubSpot and other analytics tools; provide actionable insights to optimize content strategy, digital distribution, and overall campaign effectiveness; manage content governance, ensuring brand consistency, compliance, and an organized content library. Cross-Functional Collaboration: Work with sales, product management, customer success, and other marketing teams to ensure content supports objectives and is integrated into broader initiatives. Qualifications & Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field. 5+ years in content marketing with a track record of managing digital media channels and marketing automation platforms. Strong hands-on proficiency with HubSpot (Marketing Hub, Content Hub, Social Tools, reporting). Experience in developing and executing content strategies for B2B technology or software companies. Ability to manage professional social media platforms and understand social media analytics. Familiarity with CMS and sales enablement platforms (e.g., Bigtincan). Excellent written and verbal communication, with ability to craft compelling narratives and technical content. Analytical mindset to interpret data, identify trends, and make data-driven decisions. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Experience in Energy (Oil & Gas) or High-Tech Manufacturing is a plus. Desired Attributes
Proactive, creative thinker with a passion for storytelling and digital innovation. Results-driven with focus on measurable impact and ROI. Ability to translate complex technical concepts into clear, engaging marketing content. Compensation may vary depending on location, qualifications, and experience. Some roles may include annual bonus and sales incentives depending on plan terms and individual performance. NY ranges: $103,302-$154,952; CA ranges: $107,793-$161,689; All other locations: $89,827-$134,741. Benefits may vary by employment type and country. U.S. based employees are typically offered healthcare, life insurance, disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion. About Us
Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users worldwide. We value passion for technology, courage to take risks, and empower our team to learn, dream, and build the future of work. We are in a period of significant growth and evolution. Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all applicable laws prohibiting employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, disability, pregnancy, marital status, or protected veteran status. Reasonable accommodations are available on request during the application process. If you need a reasonable accommodation due to a disability during any part of the application process, please contact HR at the provided numbers or email for assistance. Engagement & Location
Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Computer Networking Products, Software Development, Technology, Information and Internet Referrals increase your chances of interviewing at Cloud Software Group by 2x Get notified about new Senior Marketing Manager jobs in Fairfield County, CT.
#J-18808-Ljbffr