Evolent
Vice President, Growth, Product Marketing & Enablement
Evolent, Hartford, Connecticut, us, 06112
Overview
Your Future Evolves Here
Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of a fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones.
Evolent employees enjoy work/life balance, the flexibility to suit their work to their lives, and the autonomy they need to get things done. We believe that people do their best work when they’re supported to live their best lives, and when they feel welcome to bring their whole selves to work. Diversity and inclusion are core to our business.
Join Evolent for the mission. Stay for the culture.
What You’ll Be Doing Role Overview:
The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey
Collaborate with internal teams to align growth capabilities with needs
Monitor industry trends and competitive landscape to refine messaging and product enhancements
Enablement
Identify and implement improvements to sales processes and tools
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights
Build and maintain database and processes to respond to RFI/RFPs
Shepherd pursuits through internal processes
About the Role The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This individual will be responsible for helping to design and build infrastructure to support Evolent’s growth path, including new partnerships and cross-selling. This person must exude an energetic, strong executive presence and have a mission-driven mentality to succeed in this role.
What You’ll Be Doing (Detailed)
Responsible for building scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings
Demonstrate the ability to organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to ensure the in-market team is differentiated through content knowledge and proficiency
Optimize infrastructure and collateral to support the end-to-end customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting
Refine product messaging and positioning to ensure strong product-market fit alignment; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operational counterparts
Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging and product capabilities to increase value and differentiation
Train the in-market team on messaging and competitive intelligence
Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand the core business, industry trends, competitive landscape and customer needs
Oversee the optimization of Salesforce to drive KPI insights, trend analysis, and forecasting
Ensure discipline in responding to RFI/RFPs in a consistently differentiated manner
Provide leadership and mentorship to the Growth Enablement and Operations team
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer/provider services companies
Proven track record of development and execution of marketing strategies
Excellent communication and interpersonal skills, adept at navigating senior-level stakeholder discussions
Experience building and developing team members
Knowledge of the managed care and oncology market trends (both payers and risk-bearing organizations)
Passion for healthcare and commitment to value-based care
Strong familiarity with risk-based contracting
Thrives in an entrepreneurial, fast-paced environment with a collaborative and innovation-driven culture
Travel: Willing to travel twice a month for meetings, site visits, and partnership engagements
Compliance and Legal HIPAA security standards:
Identity verification may be required as part of the application process and will be reviewed if an applicant advances to the final interview. Reasonable accommodations are available upon request.
Technical Requirements:
All employees must have home high-speed internet (10 Mbps or faster) and, for call center employees, the ability to connect directly to the home internet router. Requirements may change with office re-openings.
Equal Opportunity Evolent is an equal opportunity employer
and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. If you need reasonable accommodation to access information on this site, please contact recruiting@evolent.com for assistance.
The expected base salary/wage range for this position is $190,000-210,000. This position is eligible for a bonus component based on pre-defined performance factors. Evolent offers comprehensive benefits, and compensation is based on skills and experience.
Don’t see the dream job you’re looking for? Submit your contact information and resume, and we will reach out if we find a fit.
#J-18808-Ljbffr
Evolent partners with health plans and providers to achieve better outcomes for people with the most complex and costly health conditions. Working across specialties and primary care, we seek to connect the pieces of a fragmented health care system and ensure people get the same level of care and compassion we would want for our loved ones.
Evolent employees enjoy work/life balance, the flexibility to suit their work to their lives, and the autonomy they need to get things done. We believe that people do their best work when they’re supported to live their best lives, and when they feel welcome to bring their whole selves to work. Diversity and inclusion are core to our business.
Join Evolent for the mission. Stay for the culture.
What You’ll Be Doing Role Overview:
The VP, Product Marketing & Enablement will lead strategic infrastructure to support the growth organization in driving revenue for Evolent.
Product Marketing
Develop best-in-class collateral, tools, and product marketing materials to drive differentiation and advance at each stage in the sales journey
Collaborate with internal teams to align growth capabilities with needs
Monitor industry trends and competitive landscape to refine messaging and product enhancements
Enablement
Identify and implement improvements to sales processes and tools
Oversee the management and optimization of Salesforce CRM to drive forecasting and trend reporting insights
Build and maintain database and processes to respond to RFI/RFPs
Shepherd pursuits through internal processes
About the Role The Vice President, Product Marketing & Enablement will report to the Chief Strategy and Growth Officer. This individual will be responsible for helping to design and build infrastructure to support Evolent’s growth path, including new partnerships and cross-selling. This person must exude an energetic, strong executive presence and have a mission-driven mentality to succeed in this role.
What You’ll Be Doing (Detailed)
Responsible for building scaled infrastructure to support new logo sales and current partnership expansions at national and regional payers, with accountability to Evolent leadership for top-line bookings
Demonstrate the ability to organize a sales enablement portfolio, including product marketing collateral, tools, training materials, and processes to ensure the in-market team is differentiated through content knowledge and proficiency
Optimize infrastructure and collateral to support the end-to-end customer acquisition process, from pitch to opportunity sizing, pricing, diligence, partner development, and contracting
Refine product messaging and positioning to ensure strong product-market fit alignment; channel customer feedback, buying behavior, and market trends to inform marketing, product, and operational counterparts
Drive customer and market segmentation insights through research and analysis; develop strategies to tailor messaging and product capabilities to increase value and differentiation
Train the in-market team on messaging and competitive intelligence
Collaborate with internal teams, including other Growth leaders, product development, and operations, to understand the core business, industry trends, competitive landscape and customer needs
Oversee the optimization of Salesforce to drive KPI insights, trend analysis, and forecasting
Ensure discipline in responding to RFI/RFPs in a consistently differentiated manner
Provide leadership and mentorship to the Growth Enablement and Operations team
Desired Skill Set
Advanced degree (e.g., MBA) or equivalent relevant experience
10+ years of experience in product marketing and related sales operations functions, preferably in healthcare payer/provider services companies
Proven track record of development and execution of marketing strategies
Excellent communication and interpersonal skills, adept at navigating senior-level stakeholder discussions
Experience building and developing team members
Knowledge of the managed care and oncology market trends (both payers and risk-bearing organizations)
Passion for healthcare and commitment to value-based care
Strong familiarity with risk-based contracting
Thrives in an entrepreneurial, fast-paced environment with a collaborative and innovation-driven culture
Travel: Willing to travel twice a month for meetings, site visits, and partnership engagements
Compliance and Legal HIPAA security standards:
Identity verification may be required as part of the application process and will be reviewed if an applicant advances to the final interview. Reasonable accommodations are available upon request.
Technical Requirements:
All employees must have home high-speed internet (10 Mbps or faster) and, for call center employees, the ability to connect directly to the home internet router. Requirements may change with office re-openings.
Equal Opportunity Evolent is an equal opportunity employer
and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. If you need reasonable accommodation to access information on this site, please contact recruiting@evolent.com for assistance.
The expected base salary/wage range for this position is $190,000-210,000. This position is eligible for a bonus component based on pre-defined performance factors. Evolent offers comprehensive benefits, and compensation is based on skills and experience.
Don’t see the dream job you’re looking for? Submit your contact information and resume, and we will reach out if we find a fit.
#J-18808-Ljbffr