Warner Bros. Discovery
Data Scientist I - Media Mix Modeling
Warner Bros. Discovery, Atlanta, Georgia, United States, 30383
The Job
Be a part of a startup within a large organization and help us launch the premier new video streaming application HBO Max. This role will support the HBO Max marketing teams to understand the impact of marketing on sales, profitability, and brand equity. As a data scientist on HBO Max Data Science team, this individual will have a deep understanding of different types of media spend channels and associated data, metrics and KPIs. The data scientist will develop, maintain, and refine market mix models and market experiments. You will be working closely with the marketing team, strategy team and external vendors. Your models and analysis will be used to optimize and validate Max media spend. You’d be working with a wide array of datasets to craft industry leading models and analyses. Key to this role is the ability to hop into cross-functional projects, executing from start to finish.
The Daily
Performance analysis to measure marketing campaigns and make recommendations
Analyze and have a deep understanding of media spend (investment and return) and measure performances
Support the development of data framework and analytical approaches
Develop, maintain, and refine market mix models and attribution models using advanced statistical models
Support building optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
Present key drivers behind media effectiveness and performance with business partners and craft related action plans
The Essentials
BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required. Masters/PhD is a plus
1+ years of experience building data science/statistical models (Multivariate regression, statistical test measurements, Time Series Model etc.)
Expertise in SQL, R, and Python
Proficient in Databricks a plus
Experience designing and evaluating experimental/ incrementality test a plus
Experience in Media Mix Modeling a plus
Experience in RShiny a plus
Experience in linear and non-linear optimization (Local/Global) approaches a plus
Knowledge of media and advertising (display, digital, paid search etc.) a plus
Other desired qualifications
Strong curiosity, leadership, and business acumen.
Passionate about using data to drive strategy and product recommendations.
Experience in subscription-based businesses or eCommerce preferred.
Strong interpersonal skills with the ability to motivate, collaborate and influence.
Ability to deliver on multiple projects and meet tight deadlines.
A developed creative taste and strong instinct for stories and experiences that will capture consumers.
Actively engage in strategic conversations with social insights and community perspectives
Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
Strong presentation skills are a must.
How We Get Things Done This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
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The Daily
Performance analysis to measure marketing campaigns and make recommendations
Analyze and have a deep understanding of media spend (investment and return) and measure performances
Support the development of data framework and analytical approaches
Develop, maintain, and refine market mix models and attribution models using advanced statistical models
Support building optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences
Present key drivers behind media effectiveness and performance with business partners and craft related action plans
The Essentials
BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required. Masters/PhD is a plus
1+ years of experience building data science/statistical models (Multivariate regression, statistical test measurements, Time Series Model etc.)
Expertise in SQL, R, and Python
Proficient in Databricks a plus
Experience designing and evaluating experimental/ incrementality test a plus
Experience in Media Mix Modeling a plus
Experience in RShiny a plus
Experience in linear and non-linear optimization (Local/Global) approaches a plus
Knowledge of media and advertising (display, digital, paid search etc.) a plus
Other desired qualifications
Strong curiosity, leadership, and business acumen.
Passionate about using data to drive strategy and product recommendations.
Experience in subscription-based businesses or eCommerce preferred.
Strong interpersonal skills with the ability to motivate, collaborate and influence.
Ability to deliver on multiple projects and meet tight deadlines.
A developed creative taste and strong instinct for stories and experiences that will capture consumers.
Actively engage in strategic conversations with social insights and community perspectives
Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.
Strong presentation skills are a must.
How We Get Things Done This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
#J-18808-Ljbffr