Halcyon
Overview
We’re hiring a
Senior Manager, Product Marketing
to own services and partner-focused go-to-market strategy. This role is about creating compelling positioning, equipping our MSSPs, VARs, and alliance partners with the tools to win, and driving adoption of Halcyon’s services portfolio across indirect channels. You’ll be the bridge between product, sales, and partners—translating technical depth into crisp value propositions that resonate with CISOs, CTOs, and enterprise buyers. What You’ll Do
Positioning & Messaging
Define clear, differentiated messaging for Halcyon’s services and partner-ready solutions. Develop joint value propositions and solution narratives tailored to MSSPs, VARs, cloud marketplaces, and alliances. Build co-branded collateral that partners can take directly to market. Go-to-Market Strategy
Lead GTM planning for services and partner motions tied to product launches, campaigns, and regional priorities. Support partner onboarding and activation with playbooks, solution briefs, and enablement content. Align with Partner Sales, Alliances, and Field Marketing to ensure execution and measurable impact. Enablement & Content
Own the partner asset library: battlecards, datasheets, solution overviews, and training materials. Translate complex technical capabilities into value-driven messaging that partners can use to sell. Equip sellers and partners with tools to drive adoption, accelerate deals, and expand accounts. Market & Competitive Intelligence
Track market shifts, channel dynamics, and competitor strategies to inform positioning. Deliver insights that shape GTM priorities and sharpen Halcyon’s differentiation. Campaign & Proof Points
Partner with Demand Gen, Field Marketing, and Alliances to fuel integrated campaigns. Source customer wins, services success stories, and proof points for use across partner channels. What You Bring
5–8 years in B2B product marketing, with 2–3 years directly supporting services or partner/channel ecosystems. Strong grasp of partner GTM motions (VARs, MSSPs, distributors, alliances). Proven ability to develop compelling narratives, simplify complex topics, and drive adoption through partners. Experience enabling partner ecosystems with collateral, training, and sales tools (Highspot, Seismic, or similar). Comfortable operating independently in a high-growth, fast-paced environment with a bias for action. Bachelor’s in Marketing, Communications, or Business; technical background a plus. Why Halcyon
Resilience-first platform: Stops ransomware in its tracks and guarantees recovery. High-growth trajectory: $190M raised, $1B+ valuation, backed by Evolution Equity, BCV, ServiceNow Ventures, and others. Impact role: Own partner GTM for the fastest-growing segment of cybersecurity. Compensation & Benefits
Base salary: $140,000 – $190,000 Generous equity package Comprehensive healthcare (medical, dental, vision) fully covered for employees + dependents 401k with employer contribution Short/long-term disability, life & AD&D coverage Medical & dependent care FSA Flexible PTO + parental leave In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company. We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.
#J-18808-Ljbffr
We’re hiring a
Senior Manager, Product Marketing
to own services and partner-focused go-to-market strategy. This role is about creating compelling positioning, equipping our MSSPs, VARs, and alliance partners with the tools to win, and driving adoption of Halcyon’s services portfolio across indirect channels. You’ll be the bridge between product, sales, and partners—translating technical depth into crisp value propositions that resonate with CISOs, CTOs, and enterprise buyers. What You’ll Do
Positioning & Messaging
Define clear, differentiated messaging for Halcyon’s services and partner-ready solutions. Develop joint value propositions and solution narratives tailored to MSSPs, VARs, cloud marketplaces, and alliances. Build co-branded collateral that partners can take directly to market. Go-to-Market Strategy
Lead GTM planning for services and partner motions tied to product launches, campaigns, and regional priorities. Support partner onboarding and activation with playbooks, solution briefs, and enablement content. Align with Partner Sales, Alliances, and Field Marketing to ensure execution and measurable impact. Enablement & Content
Own the partner asset library: battlecards, datasheets, solution overviews, and training materials. Translate complex technical capabilities into value-driven messaging that partners can use to sell. Equip sellers and partners with tools to drive adoption, accelerate deals, and expand accounts. Market & Competitive Intelligence
Track market shifts, channel dynamics, and competitor strategies to inform positioning. Deliver insights that shape GTM priorities and sharpen Halcyon’s differentiation. Campaign & Proof Points
Partner with Demand Gen, Field Marketing, and Alliances to fuel integrated campaigns. Source customer wins, services success stories, and proof points for use across partner channels. What You Bring
5–8 years in B2B product marketing, with 2–3 years directly supporting services or partner/channel ecosystems. Strong grasp of partner GTM motions (VARs, MSSPs, distributors, alliances). Proven ability to develop compelling narratives, simplify complex topics, and drive adoption through partners. Experience enabling partner ecosystems with collateral, training, and sales tools (Highspot, Seismic, or similar). Comfortable operating independently in a high-growth, fast-paced environment with a bias for action. Bachelor’s in Marketing, Communications, or Business; technical background a plus. Why Halcyon
Resilience-first platform: Stops ransomware in its tracks and guarantees recovery. High-growth trajectory: $190M raised, $1B+ valuation, backed by Evolution Equity, BCV, ServiceNow Ventures, and others. Impact role: Own partner GTM for the fastest-growing segment of cybersecurity. Compensation & Benefits
Base salary: $140,000 – $190,000 Generous equity package Comprehensive healthcare (medical, dental, vision) fully covered for employees + dependents 401k with employer contribution Short/long-term disability, life & AD&D coverage Medical & dependent care FSA Flexible PTO + parental leave In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company. We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.
#J-18808-Ljbffr