Indiana University
Associate Vice President, Brand Content (Marketing Senior Executive)
Indiana University, Indianapolis, Indiana, us, 46262
Overview
Indiana University's Office of the Vice President for Communications and Marketing (VPCM) is seeking a highly skilled and results-oriented brand content leader to position and advance the university. The Associate Vice President for Brand Content will lead a team across content strategy, creative strategy, storytelling and research communications, social media, video and visuals, and will work to unify a newly established team under a clear vision for the university’s content strategy. This search is being managed by IU's Executive Recruiting team. For questions related to this search or to nominate a candidate for this role, please email exesrch@iu.edu. Emails to this inbox are treated as confidential. Location: Indianapolis, Indiana or Bloomington, Indiana. This is an in-person position. Salary: $190,000 to $225,000, based upon experience. This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. Responsibilities
Serve as a member of the Vice President's senior leadership team, including other Associate Vice Presidents in Marketing Strategy; Communications and Public Affairs; Events and Conferences; and Corporate Sponsorships, Licensing and Trademarks. Act as the key thought leader and strategist for advancing and communicating Indiana University's brand story, collaborating with UCM senior leaders and campus/unit partners to strengthen IU's brand position through strategic content and storytelling. Unify and lead a newly established team within UCM under a clear vision for the university's content strategy, aligned with the university’s mission and the UCM strategic plan. Provide counsel and lead collaboration across the university, including schools and departments with their own brand content professionals. Develop and execute a comprehensive brand content strategy across channels, rooted in purpose and powered by people, reflecting IU's spirit of grit, humility, collaboration, action and excellence with purpose. Build, manage, and inspire a high-performing team across storytelling, research communications, social media, content and creative strategy, photography, videography, visuals, and brand education. Foster a collaborative culture that values transparency, creativity, and shared success. Partner with internal and external stakeholders to ensure content reflects IU's values and mission. Lead cross-functional initiatives that elevate IU's brand through creative storytelling and impactful content. Implement operational excellence through modern tools, resources, data, and workflows to streamline content production and distribution. Qualifications
Education: Required — Bachelor's degree in Communications, Marketing, Journalism, or a related field. Preferred — Master’s degree in the same or related field. Work Experience: Required — 10 years of increasing responsibility and leadership in branding or creative strategy, strategic planning, and related functions; demonstrated experience directing, managing, and supervising teams; experience managing budgets. Skills: Required — demonstrated creativity and innovation in storytelling and content development; strong leadership and team-building capabilities; collaborative mindset with excellent interpersonal and communication skills; strategic thinking with the ability to prioritize and act with initiative; professionalism and commitment to quality; ability to work in a fast-paced environment; highly thorough and dependable; high accuracy under pressure. Compensation and Benefits
This role offers a salary of $190,000 to $225,000 and an in-person work arrangement in Indianapolis or Bloomington, Indiana. Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic life insurance paid by IU Voluntary life, long-term disability, and other voluntary coverages Base retirement plan with generous IU contributions, subject to vesting Tuition subsidy for employees and family members taking IU courses Paid holidays, paid time off, and paid parental leave Employee assistance program (EAP) Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination for details. Request Support — Telephone: 812-856-1234
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Indiana University's Office of the Vice President for Communications and Marketing (VPCM) is seeking a highly skilled and results-oriented brand content leader to position and advance the university. The Associate Vice President for Brand Content will lead a team across content strategy, creative strategy, storytelling and research communications, social media, video and visuals, and will work to unify a newly established team under a clear vision for the university’s content strategy. This search is being managed by IU's Executive Recruiting team. For questions related to this search or to nominate a candidate for this role, please email exesrch@iu.edu. Emails to this inbox are treated as confidential. Location: Indianapolis, Indiana or Bloomington, Indiana. This is an in-person position. Salary: $190,000 to $225,000, based upon experience. This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. Responsibilities
Serve as a member of the Vice President's senior leadership team, including other Associate Vice Presidents in Marketing Strategy; Communications and Public Affairs; Events and Conferences; and Corporate Sponsorships, Licensing and Trademarks. Act as the key thought leader and strategist for advancing and communicating Indiana University's brand story, collaborating with UCM senior leaders and campus/unit partners to strengthen IU's brand position through strategic content and storytelling. Unify and lead a newly established team within UCM under a clear vision for the university's content strategy, aligned with the university’s mission and the UCM strategic plan. Provide counsel and lead collaboration across the university, including schools and departments with their own brand content professionals. Develop and execute a comprehensive brand content strategy across channels, rooted in purpose and powered by people, reflecting IU's spirit of grit, humility, collaboration, action and excellence with purpose. Build, manage, and inspire a high-performing team across storytelling, research communications, social media, content and creative strategy, photography, videography, visuals, and brand education. Foster a collaborative culture that values transparency, creativity, and shared success. Partner with internal and external stakeholders to ensure content reflects IU's values and mission. Lead cross-functional initiatives that elevate IU's brand through creative storytelling and impactful content. Implement operational excellence through modern tools, resources, data, and workflows to streamline content production and distribution. Qualifications
Education: Required — Bachelor's degree in Communications, Marketing, Journalism, or a related field. Preferred — Master’s degree in the same or related field. Work Experience: Required — 10 years of increasing responsibility and leadership in branding or creative strategy, strategic planning, and related functions; demonstrated experience directing, managing, and supervising teams; experience managing budgets. Skills: Required — demonstrated creativity and innovation in storytelling and content development; strong leadership and team-building capabilities; collaborative mindset with excellent interpersonal and communication skills; strategic thinking with the ability to prioritize and act with initiative; professionalism and commitment to quality; ability to work in a fast-paced environment; highly thorough and dependable; high accuracy under pressure. Compensation and Benefits
This role offers a salary of $190,000 to $225,000 and an in-person work arrangement in Indianapolis or Bloomington, Indiana. Comprehensive medical and dental insurance Health savings account with generous IU contributions Healthcare and dependent care flexible spending accounts Basic life insurance paid by IU Voluntary life, long-term disability, and other voluntary coverages Base retirement plan with generous IU contributions, subject to vesting Tuition subsidy for employees and family members taking IU courses Paid holidays, paid time off, and paid parental leave Employee assistance program (EAP) Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination for details. Request Support — Telephone: 812-856-1234
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