CaptivateIQ
Overview
Join to apply for the
Manager, Product Marketing
role at
CaptivateIQ . Base pay range: $140,000.00/yr - $205,000.00/yr. This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. The candidate selected for this opportunity must reside near one of the following locations: hybrid (in-office 3 days per week) in Menlo Park, CA or Austin, TX; or remote in Raleigh, NC; Nashville, TN; or Toronto, Canada. Responsibilities
Lead and coach: Manage and grow a high-performing team of Product Marketers, supporting their development while also executing hands-on work as a player-coach. Own multi-product GTM strategy: Drive go-to-market strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products that win. Craft and evolve messaging: Develop differentiated, value-driven messaging and positioning that clearly communicates the benefits of our platform to target personas. Drive sales enablement: Build and deliver programs, collateral, and tools that equip our commercial and enterprise teams to sell effectively and confidently. Be the voice of the customer: Champion customer insights through research and cross-functional collaboration; use findings to inform positioning, roadmap, and content. Scale core PMM processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives. Leverage AI for efficiency & insight: Harness AI tools to streamline research, content creation, performance analysis, and market intelligence. Measure & optimize: Define and track KPIs for launches and campaigns; analyze results to iterate on strategies and demonstrate business impact. Requirements
7–10 years of B2B SaaS product marketing experience, with recent experience managing or mentoring others. Proven success in both strategic leadership and hands-on execution of high-impact marketing programs. Deep experience with go-to-market planning, product launches, and driving revenue outcomes. Strong foundation in market and customer research, with the ability to synthesize insights into action. Excellent communication skills; ability to craft a narrative, influence cross-functional teams, and present with clarity and confidence. Strong sales enablement instincts and a builder’s mindset; experience creating messaging frameworks, pitch decks, and battlecards from scratch. Familiarity or enthusiasm for using AI to accelerate marketing execution and insight generation. Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents. Flexible vacation days and quarterly mental health days to recharge. One-time expense stipend on your 1-year work anniversary for travel, home furnishings, or a fancy meal. Annual stipends for professional development and caretaking. (US-ONLY) 401k plan to participate in and save towards the future. Newest Apple products to help you do your best work. Employee Resource Groups (ERGs) supporting and celebrating diverse identities and life experiences; ERGs support DEI goals and talent development. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted. We are aware of active recruitment scams using the CaptivateIQ name. We will never: Correspond with a candidate using a free web-based account (e.g., @gmail.com, @yahoo.com, @hotmail.com). Make an offer of employment without multiple rounds of interviews conducted face-to-face via secure video conferencing. Ask candidates to cash checks to buy equipment or to make payments to be considered for a position. Ask candidates for sensitive personal information (e.g., date of birth, passport details, credit card numbers, bank details, SSN) before a formal offer is made. Ask for sensitive information after an offer is made without completing standard background checks. The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $140,000–$168,000. The OTE offered depends on factors including location and candidate proficiency; it is part of CaptivateIQ's total rewards package.
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Join to apply for the
Manager, Product Marketing
role at
CaptivateIQ . Base pay range: $140,000.00/yr - $205,000.00/yr. This range is provided by CaptivateIQ. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. The candidate selected for this opportunity must reside near one of the following locations: hybrid (in-office 3 days per week) in Menlo Park, CA or Austin, TX; or remote in Raleigh, NC; Nashville, TN; or Toronto, Canada. Responsibilities
Lead and coach: Manage and grow a high-performing team of Product Marketers, supporting their development while also executing hands-on work as a player-coach. Own multi-product GTM strategy: Drive go-to-market strategy and execution across a suite of evolving solutions. Partner with Product, Marketing, and Sales to launch products that win. Craft and evolve messaging: Develop differentiated, value-driven messaging and positioning that clearly communicates the benefits of our platform to target personas. Drive sales enablement: Build and deliver programs, collateral, and tools that equip our commercial and enterprise teams to sell effectively and confidently. Be the voice of the customer: Champion customer insights through research and cross-functional collaboration; use findings to inform positioning, roadmap, and content. Scale core PMM processes: Define and operationalize scalable product marketing workflows to ensure consistency and impact across all initiatives. Leverage AI for efficiency & insight: Harness AI tools to streamline research, content creation, performance analysis, and market intelligence. Measure & optimize: Define and track KPIs for launches and campaigns; analyze results to iterate on strategies and demonstrate business impact. Requirements
7–10 years of B2B SaaS product marketing experience, with recent experience managing or mentoring others. Proven success in both strategic leadership and hands-on execution of high-impact marketing programs. Deep experience with go-to-market planning, product launches, and driving revenue outcomes. Strong foundation in market and customer research, with the ability to synthesize insights into action. Excellent communication skills; ability to craft a narrative, influence cross-functional teams, and present with clarity and confidence. Strong sales enablement instincts and a builder’s mindset; experience creating messaging frameworks, pitch decks, and battlecards from scratch. Familiarity or enthusiasm for using AI to accelerate marketing execution and insight generation. Benefits
(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents. Flexible vacation days and quarterly mental health days to recharge. One-time expense stipend on your 1-year work anniversary for travel, home furnishings, or a fancy meal. Annual stipends for professional development and caretaking. (US-ONLY) 401k plan to participate in and save towards the future. Newest Apple products to help you do your best work. Employee Resource Groups (ERGs) supporting and celebrating diverse identities and life experiences; ERGs support DEI goals and talent development. Notice for Prospective Candidates
Only emails from @captivateiq.com should be trusted. We are aware of active recruitment scams using the CaptivateIQ name. We will never: Correspond with a candidate using a free web-based account (e.g., @gmail.com, @yahoo.com, @hotmail.com). Make an offer of employment without multiple rounds of interviews conducted face-to-face via secure video conferencing. Ask candidates to cash checks to buy equipment or to make payments to be considered for a position. Ask candidates for sensitive personal information (e.g., date of birth, passport details, credit card numbers, bank details, SSN) before a formal offer is made. Ask for sensitive information after an offer is made without completing standard background checks. The OTE range represents the minimum and maximum for this position across North America. For candidates in Menlo Park, the range is $160,000–$205,000; for all other North America locations, the range is $140,000–$168,000. The OTE offered depends on factors including location and candidate proficiency; it is part of CaptivateIQ's total rewards package.
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