OpenTable
Overview
With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. OpenTable is seeking a highly experienced and visionary Director of Experiential Marketing to lead our strategy for how our brand shows up in brick and mortar moments and amplify those moments, digitally. This is a Director of Marketing level role, responsible for a mature function with significant opportunity to elevate it to the next level. You will oversee all aspects of our B2C (diners), B2B (restaurants, specific focus on key accounts), and Partner (Uber, Visa, technology partners) events, play a critical role in strengthening our brand, engaging our communities, and driving business growth. This team is evolving from an events focused role to support thought leadership within our digital platforms e.g. webinars or PR amplification, and is newly responsible for pitching brand partners alongside the Partnership team and connecting strategies with restaurants and key industry talent. We are looking for a senior leader who is not only detail-oriented and capable of hands-on execution when needed, but also possesses the strategic foresight to simplify complex initiatives and effectively communicate at the executive level. This individual will be adept at managing up, streamlining operations, managing budgets, translating event goals into tangible business impact, and inspiring a high-performing team. This is a hybrid role with the expectation to work from our New York office 2 days per week. Key Responsibilities
Global Event Strategy & Vision: Develop and execute a comprehensive global events strategy that aligns with OpenTable's marketing and business objectives across diner, restaurant, and co-marketing with industry partners and other brands. Identify new and innovative in-person opportunities to enhance brand presence, drive engagement, and generate leads. Connect brand partnership dollars to industry icons within OpenTable events and other merchandisable moments. Build digital platform for brand moments: Leverage programs like Notes from the Table and All on the Line webinar series to bring the boldest voices in the industry together on our platform to tell stories and inspire digitally and in person. Team Leadership & Development: Lead, mentor, and inspire a high-performing team of event professionals. Foster a culture of excellence, collaboration, and continuous improvement within the team and across the organization (in partnership with Sales and Account Management). Oversee team structure and professional development. B2C Event Management: Strategize, plan, and execute engaging events for OpenTable diners (e.g., experiential dining events, culinary festivals, consumer activations) that enhance brand loyalty and drive platform usage. B2B Event Management: Oversee the strategy and execution of events for restaurant partners (e.g., industry conferences, webinars, workshops, product launches, hospitality summits) that support restaurant acquisition, retention, and product adoption. Partner Event Management: Develop and manage joint event initiatives with key technology providers and other partners to leverage co-marketing opportunities, expand reach, and deliver shared business outcomes. Budget Management & ROI: Own the global events budget, ensuring fiscal responsibility and maximizing return on investment. Develop clear KPIs and measurement frameworks for all events, demonstrating their impact on business goals. Determine methodology for tracking attribution and impact of each event category and manage the associated storytelling internally. Vendor & Agency Management: Identify, onboard, and manage relationships with external vendors, agencies, and venues to ensure high-quality execution and cost-effectiveness. Act as the face of the brand with prospects and customer restaurants. Cross-Functional Collaboration: Partner across Marketing, Sales/Account Management, Product, PR, and Legal teams to ensure seamless event integration and maximize impact. Serve as a liaison to executive leadership with clear updates on strategy and performance. Brand & Messaging Consistency: Ensure all event activities reflect OpenTable's brand identity, voice, and key messaging. Industry Trends & Innovation: Stay abreast of industry trends, emerging technologies, and best practices in event marketing. Identify innovative approaches to enhance event effectiveness and attendee experience. Problem Solving & Adaptability: Demonstrate strong problem-solving skills and the ability to adapt to changing circumstances. Qualifications
10+ years of progressive experience in event marketing, with at least 5 years in a senior leadership role overseeing a global or multi-faceted events function. Proven track record planning, executing, and measuring the impact of a wide range of events, including large-scale conferences, experiential activations, B2B summits, and partner events. Ability to pitch strategies to brands and co-create series or experiences for target audiences; comfortable working with influential industry icons and selling events and activations to them. Demonstrated experience managing both B2C and B2B event portfolios. Exceptional leadership and team management skills with a focus on developing and retaining top talent. Strong financial acumen and experience managing significant event budgets with a focus on ROI. Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas to diverse audiences, including executive leadership. Proven ability to manage up effectively, providing strategic recommendations and updates to senior executives. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Strategic thinker with a bias for action and creative problem-solving. Experience in technology, hospitality, or online marketplace industries is a plus. Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred. Ability to travel for events and meetings (domestic and international). Why Join OpenTable?
This is an incredible opportunity to shape the future of events at a globally recognized brand. You will lead a talented team, drive significant impact, and work alongside passionate individuals dedicated to connecting diners with incredible dining experiences. We offer a dynamic work environment, competitive compensation, and excellent benefits. Benefits
Work from (almost) anywhere for up to 20 days per year Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth Company-paid subscription to Headspace Annual company-wide week off
Paid parental leave Generous paid vacation + time off for your birthday Focus on career growth:
Development Dollars Leadership development Access to thousands of on-demand e-learnings
Travel Discounts Employee Resource Groups Free lunch 5 days per week Beautiful office in the Empire State Building with building amenities
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With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. OpenTable is seeking a highly experienced and visionary Director of Experiential Marketing to lead our strategy for how our brand shows up in brick and mortar moments and amplify those moments, digitally. This is a Director of Marketing level role, responsible for a mature function with significant opportunity to elevate it to the next level. You will oversee all aspects of our B2C (diners), B2B (restaurants, specific focus on key accounts), and Partner (Uber, Visa, technology partners) events, play a critical role in strengthening our brand, engaging our communities, and driving business growth. This team is evolving from an events focused role to support thought leadership within our digital platforms e.g. webinars or PR amplification, and is newly responsible for pitching brand partners alongside the Partnership team and connecting strategies with restaurants and key industry talent. We are looking for a senior leader who is not only detail-oriented and capable of hands-on execution when needed, but also possesses the strategic foresight to simplify complex initiatives and effectively communicate at the executive level. This individual will be adept at managing up, streamlining operations, managing budgets, translating event goals into tangible business impact, and inspiring a high-performing team. This is a hybrid role with the expectation to work from our New York office 2 days per week. Key Responsibilities
Global Event Strategy & Vision: Develop and execute a comprehensive global events strategy that aligns with OpenTable's marketing and business objectives across diner, restaurant, and co-marketing with industry partners and other brands. Identify new and innovative in-person opportunities to enhance brand presence, drive engagement, and generate leads. Connect brand partnership dollars to industry icons within OpenTable events and other merchandisable moments. Build digital platform for brand moments: Leverage programs like Notes from the Table and All on the Line webinar series to bring the boldest voices in the industry together on our platform to tell stories and inspire digitally and in person. Team Leadership & Development: Lead, mentor, and inspire a high-performing team of event professionals. Foster a culture of excellence, collaboration, and continuous improvement within the team and across the organization (in partnership with Sales and Account Management). Oversee team structure and professional development. B2C Event Management: Strategize, plan, and execute engaging events for OpenTable diners (e.g., experiential dining events, culinary festivals, consumer activations) that enhance brand loyalty and drive platform usage. B2B Event Management: Oversee the strategy and execution of events for restaurant partners (e.g., industry conferences, webinars, workshops, product launches, hospitality summits) that support restaurant acquisition, retention, and product adoption. Partner Event Management: Develop and manage joint event initiatives with key technology providers and other partners to leverage co-marketing opportunities, expand reach, and deliver shared business outcomes. Budget Management & ROI: Own the global events budget, ensuring fiscal responsibility and maximizing return on investment. Develop clear KPIs and measurement frameworks for all events, demonstrating their impact on business goals. Determine methodology for tracking attribution and impact of each event category and manage the associated storytelling internally. Vendor & Agency Management: Identify, onboard, and manage relationships with external vendors, agencies, and venues to ensure high-quality execution and cost-effectiveness. Act as the face of the brand with prospects and customer restaurants. Cross-Functional Collaboration: Partner across Marketing, Sales/Account Management, Product, PR, and Legal teams to ensure seamless event integration and maximize impact. Serve as a liaison to executive leadership with clear updates on strategy and performance. Brand & Messaging Consistency: Ensure all event activities reflect OpenTable's brand identity, voice, and key messaging. Industry Trends & Innovation: Stay abreast of industry trends, emerging technologies, and best practices in event marketing. Identify innovative approaches to enhance event effectiveness and attendee experience. Problem Solving & Adaptability: Demonstrate strong problem-solving skills and the ability to adapt to changing circumstances. Qualifications
10+ years of progressive experience in event marketing, with at least 5 years in a senior leadership role overseeing a global or multi-faceted events function. Proven track record planning, executing, and measuring the impact of a wide range of events, including large-scale conferences, experiential activations, B2B summits, and partner events. Ability to pitch strategies to brands and co-create series or experiences for target audiences; comfortable working with influential industry icons and selling events and activations to them. Demonstrated experience managing both B2C and B2B event portfolios. Exceptional leadership and team management skills with a focus on developing and retaining top talent. Strong financial acumen and experience managing significant event budgets with a focus on ROI. Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas to diverse audiences, including executive leadership. Proven ability to manage up effectively, providing strategic recommendations and updates to senior executives. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. Strategic thinker with a bias for action and creative problem-solving. Experience in technology, hospitality, or online marketplace industries is a plus. Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred. Ability to travel for events and meetings (domestic and international). Why Join OpenTable?
This is an incredible opportunity to shape the future of events at a globally recognized brand. You will lead a talented team, drive significant impact, and work alongside passionate individuals dedicated to connecting diners with incredible dining experiences. We offer a dynamic work environment, competitive compensation, and excellent benefits. Benefits
Work from (almost) anywhere for up to 20 days per year Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth Company-paid subscription to Headspace Annual company-wide week off
Paid parental leave Generous paid vacation + time off for your birthday Focus on career growth:
Development Dollars Leadership development Access to thousands of on-demand e-learnings
Travel Discounts Employee Resource Groups Free lunch 5 days per week Beautiful office in the Empire State Building with building amenities
#J-18808-Ljbffr