Sony Interactive Entertainment
Senior Mixed Methods Researcher, Quantitative Focus
Sony Interactive Entertainment, San Diego, California, United States, 92189
Overview
Senior Mixed Methods Researcher, Quantitative Focus
— Sony Interactive Entertainment (PlayStation)
Location: CA (San Diego, or Los Angeles preferred) Team: Platform Experience Research, PlayStation
What You’ll Do
Design & Lead Research Projects: Conduct end-to-end UX research across the product lifecycle—from generative exploration and concept evaluation to usability and in-market performance tracking.
Design and lead mixed methods research programs that integrate qualitative (interviews, usability testing, ethnography) and quantitative approaches (surveys, segmentation, A/B testing, modeling, behavioral analytics) to deliver holistic insights.
Drive Quantitative Research Excellence: Lead high-impact survey-based research, segmentation, experimental design, modeling, and behavioral analytics. Ensure methodological rigor and statistical validity across all quantitative efforts.
Inspire Action: Translate complex findings into actionable recommendations using storytelling, data visualization, and business impact framing. Support product strategy, design, and innovation goals.
Assess opportunity: Partner with Product and Business partners to evaluate product-market fit, willingness to pay, business model viability, and emerging technology readiness.
Collaborate & influence: Partner with Design, Product, Engineering, Analytics, and other research groups (UXR, Consumer Insights, BI, Data Science).
Mentor & elevate: Coach peers and partners on quantitative and mixed methods approaches. Foster a culture of innovation, curiosity, and experimentation.
Orchestrate & Manage Vendors: Oversee external vendors for large-scale ad hoc and recurring research initiatives. Develop and define workflows to advance new ways of working.
What We’re Looking For
Education: Advanced degree (Master’s or PhD) in Psychology, HCI, Social Sciences, Behavioral Economics, Statistics, or related field.
Experience: 6+ years in UX Research or similar roles with impact across exploratory and evaluative projects.
Quant Expertise: Proficiency in survey research, A/B testing, statistical analysis, modeling, and quantitative behavioral analysis. Tools: SPSS, R, Python, or similar.
Extensive Survey Experience: End-to-end survey research including questionnaire design, programming, sampling, fielding, analysis, and reporting.
Mixed Methods Rigor: Strong grounding in qualitative methods (IDI, usability testing, ethnography) and quantitative methods, with proven programs integrating multiple methods.
Strategic Thinking: Ability to identify high-leverage research opportunities aligned with business objectives.
Business Acumen: Experience with business models, market sizing, value chain analysis, or willingness-to-pay research is a plus.
Visualization & Storytelling: Ability to convey complex ideas through reports, dashboards, infographics, and frameworks.
Transferable Expertise: Gaming or related domain experience is welcome but not required; strong methodological expertise from other industries is valued.
Why Join Us At PlayStation, you’ll work at the intersection of design, innovation, and entertainment, contributing to the future of play. We offer a collaborative environment where your voice matters and research drives impact across global products and services.
Pay & Benefits The base pay range for this role is $151,700—$227,500 USD. Base pay is influenced by location, knowledge, skills, experience, and other job-related factors. Benefits include medical, dental, vision, 401(k) with matching, paid time off, wellness programs, employee discounts for Sony products, and potential eligibility for a bonus package.
Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender identity or expression, race, religion, marital status, disability, age, sexual orientation, pregnancy, parental status, or other protected characteristics. PlayStation is a Fair Chance employer.
Note: This posting includes information about the role and may reflect internal job title wording.
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— Sony Interactive Entertainment (PlayStation)
Location: CA (San Diego, or Los Angeles preferred) Team: Platform Experience Research, PlayStation
What You’ll Do
Design & Lead Research Projects: Conduct end-to-end UX research across the product lifecycle—from generative exploration and concept evaluation to usability and in-market performance tracking.
Design and lead mixed methods research programs that integrate qualitative (interviews, usability testing, ethnography) and quantitative approaches (surveys, segmentation, A/B testing, modeling, behavioral analytics) to deliver holistic insights.
Drive Quantitative Research Excellence: Lead high-impact survey-based research, segmentation, experimental design, modeling, and behavioral analytics. Ensure methodological rigor and statistical validity across all quantitative efforts.
Inspire Action: Translate complex findings into actionable recommendations using storytelling, data visualization, and business impact framing. Support product strategy, design, and innovation goals.
Assess opportunity: Partner with Product and Business partners to evaluate product-market fit, willingness to pay, business model viability, and emerging technology readiness.
Collaborate & influence: Partner with Design, Product, Engineering, Analytics, and other research groups (UXR, Consumer Insights, BI, Data Science).
Mentor & elevate: Coach peers and partners on quantitative and mixed methods approaches. Foster a culture of innovation, curiosity, and experimentation.
Orchestrate & Manage Vendors: Oversee external vendors for large-scale ad hoc and recurring research initiatives. Develop and define workflows to advance new ways of working.
What We’re Looking For
Education: Advanced degree (Master’s or PhD) in Psychology, HCI, Social Sciences, Behavioral Economics, Statistics, or related field.
Experience: 6+ years in UX Research or similar roles with impact across exploratory and evaluative projects.
Quant Expertise: Proficiency in survey research, A/B testing, statistical analysis, modeling, and quantitative behavioral analysis. Tools: SPSS, R, Python, or similar.
Extensive Survey Experience: End-to-end survey research including questionnaire design, programming, sampling, fielding, analysis, and reporting.
Mixed Methods Rigor: Strong grounding in qualitative methods (IDI, usability testing, ethnography) and quantitative methods, with proven programs integrating multiple methods.
Strategic Thinking: Ability to identify high-leverage research opportunities aligned with business objectives.
Business Acumen: Experience with business models, market sizing, value chain analysis, or willingness-to-pay research is a plus.
Visualization & Storytelling: Ability to convey complex ideas through reports, dashboards, infographics, and frameworks.
Transferable Expertise: Gaming or related domain experience is welcome but not required; strong methodological expertise from other industries is valued.
Why Join Us At PlayStation, you’ll work at the intersection of design, innovation, and entertainment, contributing to the future of play. We offer a collaborative environment where your voice matters and research drives impact across global products and services.
Pay & Benefits The base pay range for this role is $151,700—$227,500 USD. Base pay is influenced by location, knowledge, skills, experience, and other job-related factors. Benefits include medical, dental, vision, 401(k) with matching, paid time off, wellness programs, employee discounts for Sony products, and potential eligibility for a bonus package.
Equal Opportunity Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender identity or expression, race, religion, marital status, disability, age, sexual orientation, pregnancy, parental status, or other protected characteristics. PlayStation is a Fair Chance employer.
Note: This posting includes information about the role and may reflect internal job title wording.
#J-18808-Ljbffr