Affirm
Overview
Product Marketing Lead, B2B Strategic Partnerships
– Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You’ll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
Responsibilities
Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives.
This is an individual contributor role.
What We’re Looking For
5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Proven track record of leading product launches and driving GTM strategy that delivers business results.
Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Proven ability to collaborate and influence cross-functionally.
Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy.
Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.
Compensation and Benefits Pay Grade - K
Base pay ranges and related information:
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Work Model Affirm is remote-first. The majority of roles are remote and you can work almost anywhere within the country of employment. Some roles may require occasional office presence. A limited number of roles remain office-based due to job responsibilities.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We’re committed to an inclusive interview experience for all, including people with disabilities. Reasonable accommodations are available upon request during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Affirm will consider for employment qualified applicants with arrest and conviction records in accordance with local laws.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, use, and storage of your personal information as described therein.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
#J-18808-Ljbffr
– Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how merchants experience Affirm’s products. You’ll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
Responsibilities
Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.
Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth.
Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers.
Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution.
Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives.
Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives.
This is an individual contributor role.
What We’re Looking For
5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
Proven track record of leading product launches and driving GTM strategy that delivers business results.
Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Proven ability to collaborate and influence cross-functionally.
Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy.
Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions.
Compensation and Benefits Pay Grade - K
Base pay ranges and related information:
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Work Model Affirm is remote-first. The majority of roles are remote and you can work almost anywhere within the country of employment. Some roles may require occasional office presence. A limited number of roles remain office-based due to job responsibilities.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
We’re committed to an inclusive interview experience for all, including people with disabilities. Reasonable accommodations are available upon request during the hiring process.
[For U.S. positions that could be performed in Los Angeles or San Francisco] Affirm will consider for employment qualified applicants with arrest and conviction records in accordance with local laws.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, use, and storage of your personal information as described therein.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
#J-18808-Ljbffr