Zendesk
Join to apply for the
Campaign Marketing Manager
role at
Zendesk .
Job Description
Overview This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America. The ideal candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They combine strategic thinking with strong operational execution.
What you'll be doing Campaign Development, Planning & Execution
Work jointly with NA Campaign specialists to develop and implement integrated multi-channel campaigns that scale and deliver across digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
Use technology platforms and leverage data to define high-intent audiences and target them effectively.
Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction.
Collaborate cross-functionally to activate campaign plans in the North America region.
Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
Campaign Analysis And Reporting
Monitor campaign performance and adjust strategies based on data and KPIs.
Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
Prepare and present regular performance reports to stakeholders. Routinely share campaign insights with North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.
What you bring to the role Preferred Qualifications
5+ years of experience in demand generation, B2B marketing, or a related field, preferably in technology, employee service, customer service or SaaS.
Proven capability in creating and implementing successful demand generation campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to handle multiple projects simultaneously with strong attention to detail.
Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
Exceptional communication and collaboration skills.
Ability to create concise presentations.
Strategic problem solver with a growth mindset.
Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
Salary and benefits: The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. The offer will be based on job-related capabilities, applicable experience, and location. The compensation details listed reflect base salary only (OTE for commissions-based roles) and do not include bonus, benefits, or related incentives.
Hybrid: This role requires a blended schedule with onsite presence part of the week at the local office, as determined by the hiring manager.
The Intelligent Heart Of Customer Experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, and inclusion in the workplace. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans. If you require a reasonable accommodation to submit this application or participate in the selection process, please email peopleandplaces@zendesk.com with your accommodation request.
Other
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at Zendesk. Get notified about new Marketing Manager jobs in San Francisco, CA.
#J-18808-Ljbffr
Campaign Marketing Manager
role at
Zendesk .
Job Description
Overview This role is pivotal in driving demand generation efforts that align with strategic goals and drive business impact for North America. The ideal candidate is an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns. They combine strategic thinking with strong operational execution.
What you'll be doing Campaign Development, Planning & Execution
Work jointly with NA Campaign specialists to develop and implement integrated multi-channel campaigns that scale and deliver across digital channels to acquire net new ICP contacts, drive engagement and convert new logos within key industries, market segments or account lists.
Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
Use technology platforms and leverage data to define high-intent audiences and target them effectively.
Work with content teams to produce compelling content and messaging that aligns with target ICPs and buying stages within the buyer's journey. Conduct market research and competitor analysis to inform strategic direction.
Collaborate cross-functionally to activate campaign plans in the North America region.
Work with xDR teams to develop effective strategies for lead follow-up, e-gift & direct mail tactics, and sales prospecting programs like Monthly Prospecting Weeks to drive more S1 & S2 opportunities.
Campaign Analysis And Reporting
Monitor campaign performance and adjust strategies based on data and KPIs.
Collaborate with campaign specialists to create a culture of ongoing monitoring to track lead flow and analyze campaign performance metrics against targets. Use insights to prepare and present detailed reports with recommendations to refine and improve demand generation strategies.
Prepare and present regular performance reports to stakeholders. Routinely share campaign insights with North America regional marketing and account teams and make recommendations on how to take action with suggested engagement and conversion strategies.
What you bring to the role Preferred Qualifications
5+ years of experience in demand generation, B2B marketing, or a related field, preferably in technology, employee service, customer service or SaaS.
Proven capability in creating and implementing successful demand generation campaigns.
Strong analytical skills and experience with data-driven marketing.
Excellent project management skills with the ability to handle multiple projects simultaneously with strong attention to detail.
Proficiency with tools and platforms like Marketo, Salesforce, 6Sense, Tableau.
Exceptional communication and collaboration skills.
Ability to create concise presentations.
Strategic problem solver with a growth mindset.
Ability to thrive in a fast-paced, dynamic, constantly evolving environment.
Salary and benefits: The US annualized base salary range for this position is $103,000.00-$155,000.00. This position may also be eligible for bonus, benefits, or related incentives. The offer will be based on job-related capabilities, applicable experience, and location. The compensation details listed reflect base salary only (OTE for commissions-based roles) and do not include bonus, benefits, or related incentives.
Hybrid: This role requires a blended schedule with onsite presence part of the week at the local office, as determined by the hiring manager.
The Intelligent Heart Of Customer Experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, and inclusion in the workplace. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans. If you require a reasonable accommodation to submit this application or participate in the selection process, please email peopleandplaces@zendesk.com with your accommodation request.
Other
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at Zendesk. Get notified about new Marketing Manager jobs in San Francisco, CA.
#J-18808-Ljbffr