Front Row
Director, Performance Marketing - Marketplace Partnership
Front Row, New York, New York, us, 10261
Overview
Director, Performance Marketing - Marketplace Partnership Join to apply for the
Director, Performance Marketing - Marketplace Partnership
role at
Front Row About Front Row
We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon and TikTok Shop to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market. About the Role
The director of performance marketing will be responsible for the continued leadership, management and performance of Front Row’s core Amazon business and online marketplace expansion; including Instacart, Walmart, Criteo. This person will be responsible for the continued strategic development of top clients, with a focus on revenue growth and client retention. This person will work closely with the VP of Marketplace Performance to develop the ad tech offering, elevate the connectivity between programmatic and AMC, and maximize product and analytics quality for clients. As a leader within the company, this person’s main responsibility lies within advertising across Amazon and online marketplaces, but is not limited to these departments (SEO continues to be a larger and larger focus). Being part of the Front Row leadership team means making an impact across all departments and working with other department heads to grow the business as a whole. Responsibilities
Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution. Evaluate team-member capacity and allocate new clients as needed. Oversee new client onboarding to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising. Deep understanding and mastery of Amazon search and DSP (Display) including self-service platform and managed services. Understand various audiences (AMC Audience Builder, Premium Audience Insights) and build/optimize target audiences on and off site. Collaborate with Brand Strategy and internal teams to enhance client value across commerce operations and media. Provide timely feedback and coaching to team members to deliver an exceptional client experience. Partner with cross-functional teams to develop scalable processes. Regularly review and optimize internal processes, projects, and meetings to enhance team efficiency. Build a strong talent pool with tailored Individual Development Plans. Evaluate performance with internal/external stakeholders and explore new opportunities. Manage account budgets, generate reports, and implement optimizations aligned with client goals. Maintain strong client relationships as a subject matter expert for Amazon paid strategies. Train team members on tool utilization and insights to enhance PPC offerings. Assist in onboarding new hires and design a scalable team structure. Work with Front Row Marketing and Amazon to create case studies. Analyze client needs to develop targeted campaigns and ads in collaboration with the DSP Lead. Lead the PPC component of client calls and stay updated on brand initiatives. Oversee budgets, report on revenue and leads, and optimize account performance. Research creative and audience performance and provide client insights. Onboard new or existing clients by evaluating past performance and refining strategies. Help interview and onboard additional team members as needed in the future. Participate in Advertising department meetings and contribute to PPC discussions. Advanced in Excel/Sheets, Google Slides, SQL, and Seller Central Reporting. Understand retail and marketplace platforms on Amazon; experience with Vendor and/or Seller Central. Act as a client partner by providing business insights and supporting ad strategies. Support Brand Strategy with forecasting and pacing to meet KPIs. Assist with rollout of new features and platforms, and update training materials. Requirements
+5 years of hands-on experience with Amazon PPC. 3P/1P Ad Management required. Strong knowledge of Amazon PPC, Amazon DSP, and AMC. Thought Leadership – engage in discussions about new features and best practices. Years managing a team (ideally 3+ direct reports). Agency/Aggregator experience is a plus. Experience in AMC with hands-on ad tech platform experience. Benefits
Health, dental, and vision PTO Summer Fridays Wellness and commuter benefits Collaborative, expert team environment Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava Salary - $130,000 - $145,000
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Director, Performance Marketing - Marketplace Partnership Join to apply for the
Director, Performance Marketing - Marketplace Partnership
role at
Front Row About Front Row
We partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we believe every transaction has the potential to be transformational. We leverage data-driven insights from Catapult, our proprietary technology, and our deep understanding of marketplaces like Amazon and TikTok Shop to craft strategies unique to each brand we work with while protecting their pricing and channel strategies at every lifecycle stage and in any global market. About the Role
The director of performance marketing will be responsible for the continued leadership, management and performance of Front Row’s core Amazon business and online marketplace expansion; including Instacart, Walmart, Criteo. This person will be responsible for the continued strategic development of top clients, with a focus on revenue growth and client retention. This person will work closely with the VP of Marketplace Performance to develop the ad tech offering, elevate the connectivity between programmatic and AMC, and maximize product and analytics quality for clients. As a leader within the company, this person’s main responsibility lies within advertising across Amazon and online marketplaces, but is not limited to these departments (SEO continues to be a larger and larger focus). Being part of the Front Row leadership team means making an impact across all departments and working with other department heads to grow the business as a whole. Responsibilities
Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution. Evaluate team-member capacity and allocate new clients as needed. Oversee new client onboarding to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising. Deep understanding and mastery of Amazon search and DSP (Display) including self-service platform and managed services. Understand various audiences (AMC Audience Builder, Premium Audience Insights) and build/optimize target audiences on and off site. Collaborate with Brand Strategy and internal teams to enhance client value across commerce operations and media. Provide timely feedback and coaching to team members to deliver an exceptional client experience. Partner with cross-functional teams to develop scalable processes. Regularly review and optimize internal processes, projects, and meetings to enhance team efficiency. Build a strong talent pool with tailored Individual Development Plans. Evaluate performance with internal/external stakeholders and explore new opportunities. Manage account budgets, generate reports, and implement optimizations aligned with client goals. Maintain strong client relationships as a subject matter expert for Amazon paid strategies. Train team members on tool utilization and insights to enhance PPC offerings. Assist in onboarding new hires and design a scalable team structure. Work with Front Row Marketing and Amazon to create case studies. Analyze client needs to develop targeted campaigns and ads in collaboration with the DSP Lead. Lead the PPC component of client calls and stay updated on brand initiatives. Oversee budgets, report on revenue and leads, and optimize account performance. Research creative and audience performance and provide client insights. Onboard new or existing clients by evaluating past performance and refining strategies. Help interview and onboard additional team members as needed in the future. Participate in Advertising department meetings and contribute to PPC discussions. Advanced in Excel/Sheets, Google Slides, SQL, and Seller Central Reporting. Understand retail and marketplace platforms on Amazon; experience with Vendor and/or Seller Central. Act as a client partner by providing business insights and supporting ad strategies. Support Brand Strategy with forecasting and pacing to meet KPIs. Assist with rollout of new features and platforms, and update training materials. Requirements
+5 years of hands-on experience with Amazon PPC. 3P/1P Ad Management required. Strong knowledge of Amazon PPC, Amazon DSP, and AMC. Thought Leadership – engage in discussions about new features and best practices. Years managing a team (ideally 3+ direct reports). Agency/Aggregator experience is a plus. Experience in AMC with hands-on ad tech platform experience. Benefits
Health, dental, and vision PTO Summer Fridays Wellness and commuter benefits Collaborative, expert team environment Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava Salary - $130,000 - $145,000
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