Anheuser-Busch
Overview
Trade Marketing Manager
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?
Salary:
$104,000 - $117,000, bonus and long-term incentive eligible
Location:
Detroit, MI
Company:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?
Role Summary The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results. Success requires strong communication, organization, and a passion for event marketing plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role.
Job Responsibilities
Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events
Owns performance of the On Premise channel : identifies execution opportunities & works closely with wholesalers to close gaps
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports and Owns the execution and KPIs for On-Premise plans
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly / monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual / trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Job Qualifications Required :
Live in Market Detroit, MI
5-7 years sales and / or marketing experience
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel and internal system tools
Must possess an in-depth knowledge of the Off-Premise Channel
Preferred :
Willingness to relocate for future opportunities
Beer / alcohol industry knowledge
Why Anheuser-Busch At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?
Salary:
$104,000 - $117,000, bonus and long-term incentive eligible
Location:
Detroit, MI
Company:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?
Role Summary The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results. Success requires strong communication, organization, and a passion for event marketing plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role.
Job Responsibilities
Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events
Owns performance of the On Premise channel : identifies execution opportunities & works closely with wholesalers to close gaps
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports and Owns the execution and KPIs for On-Premise plans
Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly / monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual / trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Job Qualifications Required :
Live in Market Detroit, MI
5-7 years sales and / or marketing experience
In-depth knowledge of regional marketing and sales organization
Strong communication skills, both internal and external
Proficiency in PowerPoint, Excel and internal system tools
Must possess an in-depth knowledge of the Off-Premise Channel
Preferred :
Willingness to relocate for future opportunities
Beer / alcohol industry knowledge
Why Anheuser-Busch At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation's top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr