Wisconsin Staffing
Director Marketing Communications North
Wisconsin Staffing, Milwaukee, Wisconsin, United States, 53244
Overview
Director Marketing Communications - North America Join Komatsu and be part of something big! The primary objective of this role is to lead and unify all marketing and communications efforts across Komatsu's North America region in alignment with global brand strategy, while driving business growth through strategic messaging, customer engagement, and cross-functional collaboration. Responsibilities
Build and strengthen relationships with key internal & external stakeholders, fostering a culture of trust and collaboration. Drive marketing excellence to customers, dealers, and industry associations. Set and execute strategic direction for regional marketing communications that support Komatsu\'s business goals across multiple business units. Act as the brand steward across company-owned and independent dealer networks—ensuring consistency, compliance, and innovation in messaging and visual identity. Generate measurable business value through integrated campaigns, creative content, sales enablement, and product / solution launches. Drive customer-centric strategies through Voice of Customer / Dealer input and insights-driven marketing. Partner closely with executive leadership and global teams to ensure consistent internal, external, and corporate communications. Lead a high-performing team of marketing professionals, implement processes that empower team members, drive success and deliver maximum impact. Oversee, review, and approve marketing strategies and plans, coach marketing managers, build consensus and approvals from the business units, and ensure the team understands the input well for an efficient turnaround of deliverables. Oversee the development of sales enablement tools, content, and other materials for Komatsu sales teams and distributors, providing strategic guidance to team members. Partner with the sales and product teams to participate in Voice of Customer (VOC) activities to understand customer preferences and inform the development of marketing strategies, market segmentation, content and distribution channels. Enable and guide research and documentation of key customer markets, connecting the dots that will inform decision making. Guide the creative team and agencies to produce content that will support the marketing and communications plans. Equal Opportunity
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Director Marketing Communications - North America Join Komatsu and be part of something big! The primary objective of this role is to lead and unify all marketing and communications efforts across Komatsu's North America region in alignment with global brand strategy, while driving business growth through strategic messaging, customer engagement, and cross-functional collaboration. Responsibilities
Build and strengthen relationships with key internal & external stakeholders, fostering a culture of trust and collaboration. Drive marketing excellence to customers, dealers, and industry associations. Set and execute strategic direction for regional marketing communications that support Komatsu\'s business goals across multiple business units. Act as the brand steward across company-owned and independent dealer networks—ensuring consistency, compliance, and innovation in messaging and visual identity. Generate measurable business value through integrated campaigns, creative content, sales enablement, and product / solution launches. Drive customer-centric strategies through Voice of Customer / Dealer input and insights-driven marketing. Partner closely with executive leadership and global teams to ensure consistent internal, external, and corporate communications. Lead a high-performing team of marketing professionals, implement processes that empower team members, drive success and deliver maximum impact. Oversee, review, and approve marketing strategies and plans, coach marketing managers, build consensus and approvals from the business units, and ensure the team understands the input well for an efficient turnaround of deliverables. Oversee the development of sales enablement tools, content, and other materials for Komatsu sales teams and distributors, providing strategic guidance to team members. Partner with the sales and product teams to participate in Voice of Customer (VOC) activities to understand customer preferences and inform the development of marketing strategies, market segmentation, content and distribution channels. Enable and guide research and documentation of key customer markets, connecting the dots that will inform decision making. Guide the creative team and agencies to produce content that will support the marketing and communications plans. Equal Opportunity
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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