Ironclad
Senior Demand Generation Manager, Integrated Campaigns
Ironclad, New York, New York, United States
Senior Demand Generation Manager, Integrated Campaigns
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Senior Demand Generation Manager, Integrated Campaigns
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Ironclad Ironclad is the leading AI-powered contract lifecycle management platform, processing billions of contracts every year. Global innovators like L’Oréal, OpenAI, and Salesforce trust Ironclad to transform contracting into a strategic advantage - accelerating revenue, reducing risk, and driving efficiency. It’s the only platform that manages every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA. We’re building the future of intelligent contracting and writing the narrative for how contracts unlock strategic growth. Forrester Wave and Gartner Magic Quadrant have consistently recognized Ironclad as a leader in our category. We’ve also been named one of Fortune’s Great Places to Work six years running, featured on Glassdoor’s Best Places to Work, and recognized by Forbes’ 50 Most Promising AI Companies. We’re backed by leading investors like Accel, Sequoia, Y Combinator, and BOND. We’d love for you to join us! Title:
Sr. Demand Gen Manager, Integrated Campaigns Location:
San Francisco, CA (Hybrid) Team:
Revenue Marketing Reports to:
Director of Demand Generation & Lifecycle About The Role We\'re looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You\'ll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals. This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets. What You\'ll Do Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels) Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates Qualifications 5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environment Proven track record of building and executing integrated campaigns that drive measurable pipeline growth Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce) Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders Benefits Health, dental, and vision insurance 401k Wellness reimbursement Take what you need vacation policy Generous parental leave for both primary and secondary caregivers Base Salary Range:
$135,000 - $175,000. The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards and other benefits. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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Join to apply for the
Senior Demand Generation Manager, Integrated Campaigns
role at
Ironclad Ironclad is the leading AI-powered contract lifecycle management platform, processing billions of contracts every year. Global innovators like L’Oréal, OpenAI, and Salesforce trust Ironclad to transform contracting into a strategic advantage - accelerating revenue, reducing risk, and driving efficiency. It’s the only platform that manages every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA. We’re building the future of intelligent contracting and writing the narrative for how contracts unlock strategic growth. Forrester Wave and Gartner Magic Quadrant have consistently recognized Ironclad as a leader in our category. We’ve also been named one of Fortune’s Great Places to Work six years running, featured on Glassdoor’s Best Places to Work, and recognized by Forbes’ 50 Most Promising AI Companies. We’re backed by leading investors like Accel, Sequoia, Y Combinator, and BOND. We’d love for you to join us! Title:
Sr. Demand Gen Manager, Integrated Campaigns Location:
San Francisco, CA (Hybrid) Team:
Revenue Marketing Reports to:
Director of Demand Generation & Lifecycle About The Role We\'re looking for a strategic and results-driven Sr. Demand Gen Manager to lead our integrated marketing campaigns and drive measurable pipeline growth. You\'ll own the end-to-end development and execution of multi-channel demand generation campaigns that help us build brand awareness with target audiences, engage prospects throughout their buying journey, and hit our revenue goals. This role sits at the intersection of strategy and execution, requiring creative problem-solving, analytical rigor, and strong leadership to deliver campaigns that consistently exceed pipeline targets. What You\'ll Do Keep a pulse on target audiences – what they’re talking about, what keeps them up at night, how they consume information – to help inspire campaign ideas and meet our prospects where they are Develop demand generation campaigns across multiple channels (email, paid media, organic social, webinars, events, and emerging channels) Partner with content and product marketing to translate positioning and messaging into compelling campaign narratives and offers that resonate with legal and procurement decision-makers Collaborate closely with a diverse group of stakeholders – channel owners, ABM, customer marketing, brand, marketing operations, and more Define and track campaign KPIs aligned with pipeline and revenue goals; establish reporting frameworks that demonstrate clear business impact Drive continuous optimization through testing, audience segmentation, and performance analysis to maximize campaign efficiency and conversion rates Qualifications 5+ years of demand generation experience at a B2B SaaS company, preferably in legal tech, enterprise software, or a similar complex sales environment Proven track record of building and executing integrated campaigns that drive measurable pipeline growth Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce) Strong analytical skills with experience using tools like Google Analytics, Tableau, Looker, or similar Project management excellence with demonstrated ability to coordinate multiple concurrent campaigns, manage competing priorities, and deliver on tight timelines Leadership mindset with experience influencing cross-functional teams and presenting results to senior stakeholders Benefits Health, dental, and vision insurance 401k Wellness reimbursement Take what you need vacation policy Generous parental leave for both primary and secondary caregivers Base Salary Range:
$135,000 - $175,000. The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards and other benefits. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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