L5 Fitness Holdings LLC is hiring: Field Marketing Manager in Salt Lake City

Description:

Field Marketing Manager – Utah Region

Location: Salt Lake City Metro Area | Full-Time | Orangetheory Fitness

Do you thrive at the intersection of strategy, creativity, and community? L5 Fitness | Orangetheory Fitness is hiring a Field Marketing Manager to support six studios across the Salt Lake City area. In this highly visible role, you’ll build brand awareness, activate grassroots campaigns, and support studios by driving high-quality leads and member growth.

This is a hands-on, out-in-the-community role—ideal for someone passionate about fitness, relationship-building, and local marketing. You’ll partner closely with our studio teams and regional marketing leaders to turn local leads into business impact.

What You’ll Do:

• Drive Local Lead Generation: Execute monthly events and activations to drive leads and traffic to studios
• Build Partnerships: Cultivate B2B relationships with schools, apartments, health groups, and businesses
• Support Studio Marketing: Oversee studio content calendars, email newsletters, and social media collaboration
• Create Local Content: Capture content and promotional photos/video during regular studio visits
• Boost Brand Awareness: Act as a community ambassador at wellness fairs, pop-ups, and sponsorships
• Track Results: Manage event leads, track performance, and provide marketing recaps and ROI reports

Compensation & Benefits:

• Competitive base salary with bonus potential tied to performance
• Mileage reimbursement and travel support
• Complimentary Orangetheory membership and branded gear
• Paid time off, wellness perks, and professional development opportunities

Requirements:

What You Bring:

• 2–4 years of marketing, community engagement, or field promotions experience
• Bachelor’s degree in marketing, communications, PR, or related field (or equivalent experience)
• Proven ability to plan and execute events and campaigns with measurable impact
• Self-starter mindset with a passion for wellness and fitness
• Comfortable capturing and editing social content on-site with minimal direction
• Organized, self-motivated, and comfortable working independently across multiple locations
• Must have reliable transportation and ability to travel between studios as needed
• Familiarity with MindBody, Canva, and Meta preferred