Thought Industries
Overview
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. Senior Mgr of Corporate and Brand Marketing, owns and executes Thought Industries’ brand strategy to position us as a global leader. Reporting to the Senior Vice President of Marketing, this role drives alignment across teams to enhance brand visibility, simplify messaging, and create a strong market voice. Success in this role means building awareness, generating pipeline, and inspiring prospects and customers.
Base pay range $135,000.00/yr - $135,000.00/yr
Company description Thought Industries powers the Business of Value - enabling enterprises to unlock growth across the customer lifecycle. From our Boston headquarters, we help organizations drive measurable impact, maximize customer lifetime value, and fuel innovation through our leading enterprise solutions. Unlock growth with us - where your potential meets boundless possibilities.
Responsibilities
Corporate Marketing Strategy Define and execute a comprehensive corporate and brand marketing strategy that aligns with Marketing, Sales, Customer Success, and Product to exceed overall business goals.
Website Ownership Own and manage the Thought Industries website, both Wordpress and HubSpot, ensuring timely updates, design refreshes, and SEO optimization in partnership with Content and Demand Generation leads.
Brand Ownership Maintain a cohesive and impactful brand identity across all channels. Align internal corporate decks, oversee the design of external-facing assets, campaign visuals, and the website to ensure consistent, high-quality representation.
Social Media Leadership Guide and support the Influencer & Community Manager to drive brand awareness, advocacy, and lead generation through organic social media strategies.
External Brand Promotion Expand brand visibility through multi-channel PR initiatives and partnerships, while collaborating with event teams to maximize Thought Industries’ presence and influence.
Video & Thought Leadership Lead initiatives to position Thought Industries as an industry disruptor and thought leader through video content, storytelling, and strategic awareness campaigns.
Brand Advocacy & Creativity Strengthen brand awareness with outside-the-box strategies that step away from traditional corporate norms. Focus on storytelling being relatable and real in content, and leverage memberships, partnerships, and collaborations across go-to-market teams.
Reporting & Analytics Measure and report on the performance and ROI of all corporate and brand marketing initiatives. Provide actionable insights to guide optimization and ongoing improvements.
Qualifications
Bachelor’s degree in marketing, business, or a related field is preferred.
6+ years of experience in B2B SaaS-focused brand strategy or corporate marketing.
Proven success in a fast-paced, startup environment, with the ability to balance strategic vision and hands-on execution.
Strong experience managing external agencies, including design and website vendors.
Demonstrated ability to plan and execute brand strategies that resonate in a growing tech environment.
Expertise working collaboratively with direct sales teams, product management, and customer success teams.
Advanced WordPress knowledge and strong SEO skills.
Creative thinker with a proven ability to elevate brand presence and recognition.
Experience driving analyst relations and leveraging them for thought leadership and pipeline generation.
Exceptional written and verbal communication skills, with a proven ability to simplify complex messages for diverse audiences.
Track record of leading cross-departmental initiatives and collaborating with senior leadership teams.
Experience in external learning or online learning technology is highly desirable.
Passionate, motivated, and eager to innovate, educate, and inspire
Additional Information All your information will be kept confidential according to EEO guidelines.
The salary for this position is $135,000 with bonus eligibility of $5,000 USD.
Thought Industries does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit, qualifications, and abilities.
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Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. Senior Mgr of Corporate and Brand Marketing, owns and executes Thought Industries’ brand strategy to position us as a global leader. Reporting to the Senior Vice President of Marketing, this role drives alignment across teams to enhance brand visibility, simplify messaging, and create a strong market voice. Success in this role means building awareness, generating pipeline, and inspiring prospects and customers.
Base pay range $135,000.00/yr - $135,000.00/yr
Company description Thought Industries powers the Business of Value - enabling enterprises to unlock growth across the customer lifecycle. From our Boston headquarters, we help organizations drive measurable impact, maximize customer lifetime value, and fuel innovation through our leading enterprise solutions. Unlock growth with us - where your potential meets boundless possibilities.
Responsibilities
Corporate Marketing Strategy Define and execute a comprehensive corporate and brand marketing strategy that aligns with Marketing, Sales, Customer Success, and Product to exceed overall business goals.
Website Ownership Own and manage the Thought Industries website, both Wordpress and HubSpot, ensuring timely updates, design refreshes, and SEO optimization in partnership with Content and Demand Generation leads.
Brand Ownership Maintain a cohesive and impactful brand identity across all channels. Align internal corporate decks, oversee the design of external-facing assets, campaign visuals, and the website to ensure consistent, high-quality representation.
Social Media Leadership Guide and support the Influencer & Community Manager to drive brand awareness, advocacy, and lead generation through organic social media strategies.
External Brand Promotion Expand brand visibility through multi-channel PR initiatives and partnerships, while collaborating with event teams to maximize Thought Industries’ presence and influence.
Video & Thought Leadership Lead initiatives to position Thought Industries as an industry disruptor and thought leader through video content, storytelling, and strategic awareness campaigns.
Brand Advocacy & Creativity Strengthen brand awareness with outside-the-box strategies that step away from traditional corporate norms. Focus on storytelling being relatable and real in content, and leverage memberships, partnerships, and collaborations across go-to-market teams.
Reporting & Analytics Measure and report on the performance and ROI of all corporate and brand marketing initiatives. Provide actionable insights to guide optimization and ongoing improvements.
Qualifications
Bachelor’s degree in marketing, business, or a related field is preferred.
6+ years of experience in B2B SaaS-focused brand strategy or corporate marketing.
Proven success in a fast-paced, startup environment, with the ability to balance strategic vision and hands-on execution.
Strong experience managing external agencies, including design and website vendors.
Demonstrated ability to plan and execute brand strategies that resonate in a growing tech environment.
Expertise working collaboratively with direct sales teams, product management, and customer success teams.
Advanced WordPress knowledge and strong SEO skills.
Creative thinker with a proven ability to elevate brand presence and recognition.
Experience driving analyst relations and leveraging them for thought leadership and pipeline generation.
Exceptional written and verbal communication skills, with a proven ability to simplify complex messages for diverse audiences.
Track record of leading cross-departmental initiatives and collaborating with senior leadership teams.
Experience in external learning or online learning technology is highly desirable.
Passionate, motivated, and eager to innovate, educate, and inspire
Additional Information All your information will be kept confidential according to EEO guidelines.
The salary for this position is $135,000 with bonus eligibility of $5,000 USD.
Thought Industries does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit, qualifications, and abilities.
#J-18808-Ljbffr