National Geographic Society
Manager, Marketing & Digital Content
National Geographic Society, Washington, District of Columbia, us, 20022
Overview Manager, Marketing & Digital Content at National Geographic Society. The role focuses on the creation, curation and production of digital content, including writing compelling copy for NationalGeographic.org, the marketing blog, and Society News email newsletters. The position supports a cohesive editorial vision that aligns with the Society’s mission and marketing objectives.
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. How You’ll Contribute The Marketing Strategy team designs and implements brand marketing campaigns, manages global audiences, and leads the creation of marketing content. It also implements technology and operations to enable embedded marketing teams across priority programs and business lines, ensuring marketing efforts are cohesive, data-driven, audience-centric, and on-brand. The team provides marketing systems, tools, and coordination to empower decentralized teams to engage effectively with audiences and advance organizational goals. Responsibilities
Content Production (50%): Lead the development and production of digital content for NationalGeographic.org, the marketing blog, and Society News email newsletters. Includes ideation, project management, editing, and publishing of editorial content experiences across content platforms. Omnichannel Integration & Optimization (30%): Develop distribution and integration plans for Society digital content across platforms. Collaborate with the Marketing Strategy team and embedded marketing teams on user journeys and tailor content strategy based on performance metrics to support audience engagement. Facilitate cross-team collaboration and provide content support for enterprise-wide campaigns and top-of-funnel marketing strategies. Brand Voice & SEO (20%): Maintain the Society’s brand voice in digital content, ensure consistency across channels, and contribute to the overall SEO strategy. Educational Background Bachelor's Degree preferred Minimum Years And Type Of Experience 5+ years of experience creating and leading digital content efforts. Necessary Knowledge and Skills
Deep understanding of digital content creation with an audience-centric and omni-channel approach. Strong narrative ability for digital channels including websites, email, and social. Keen understanding of journalism practices and current trends in content. Ability to prioritize workflows with strong attention to detail. Highly developed oral and written communication skills and ability to work with individuals and groups at all levels. Experience with Content Management Systems (CMS). Experience in Salesforce Marketing Cloud. Knowledge of SEO strategy and content optimization. Proficiency in Google Workspace, Microsoft Word, Excel, and PowerPoint. Desired Qualifications
Humility and creativity, with the ability to unify teams and collaborate across functions. An entrepreneurial spirit and flexibility to adjust processes as needed. Experience managing freelancers in a creative environment. Time management and organizational skills. Experience developing compelling stories and assets to support fundraising efforts. Ability to manage multiple projects under deadlines in a dynamic environment. Interest in illuminating and protecting the wonder of our world. Supervision No direct reports. Salary Information Salary range: $90,200.00 - $95,000.00. The Society offers a competitive total rewards package, with compensation based on market data and individual qualifications. The package includes medical, dental, vision, 401(k) with matching after 6 months, paid time off, holidays, parental leave, and other benefits described by the total rewards program. Job Designation Hybrid - Majority on-site at Base Camp with two required days per week (Tuesday and Wednesday). Additional on-site days are welcome. Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship. Application Note We encourage you to apply even if your experience is not a 100% match with the position. We are looking for relevant skills and experience and support growth within a diverse organization.
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Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. How You’ll Contribute The Marketing Strategy team designs and implements brand marketing campaigns, manages global audiences, and leads the creation of marketing content. It also implements technology and operations to enable embedded marketing teams across priority programs and business lines, ensuring marketing efforts are cohesive, data-driven, audience-centric, and on-brand. The team provides marketing systems, tools, and coordination to empower decentralized teams to engage effectively with audiences and advance organizational goals. Responsibilities
Content Production (50%): Lead the development and production of digital content for NationalGeographic.org, the marketing blog, and Society News email newsletters. Includes ideation, project management, editing, and publishing of editorial content experiences across content platforms. Omnichannel Integration & Optimization (30%): Develop distribution and integration plans for Society digital content across platforms. Collaborate with the Marketing Strategy team and embedded marketing teams on user journeys and tailor content strategy based on performance metrics to support audience engagement. Facilitate cross-team collaboration and provide content support for enterprise-wide campaigns and top-of-funnel marketing strategies. Brand Voice & SEO (20%): Maintain the Society’s brand voice in digital content, ensure consistency across channels, and contribute to the overall SEO strategy. Educational Background Bachelor's Degree preferred Minimum Years And Type Of Experience 5+ years of experience creating and leading digital content efforts. Necessary Knowledge and Skills
Deep understanding of digital content creation with an audience-centric and omni-channel approach. Strong narrative ability for digital channels including websites, email, and social. Keen understanding of journalism practices and current trends in content. Ability to prioritize workflows with strong attention to detail. Highly developed oral and written communication skills and ability to work with individuals and groups at all levels. Experience with Content Management Systems (CMS). Experience in Salesforce Marketing Cloud. Knowledge of SEO strategy and content optimization. Proficiency in Google Workspace, Microsoft Word, Excel, and PowerPoint. Desired Qualifications
Humility and creativity, with the ability to unify teams and collaborate across functions. An entrepreneurial spirit and flexibility to adjust processes as needed. Experience managing freelancers in a creative environment. Time management and organizational skills. Experience developing compelling stories and assets to support fundraising efforts. Ability to manage multiple projects under deadlines in a dynamic environment. Interest in illuminating and protecting the wonder of our world. Supervision No direct reports. Salary Information Salary range: $90,200.00 - $95,000.00. The Society offers a competitive total rewards package, with compensation based on market data and individual qualifications. The package includes medical, dental, vision, 401(k) with matching after 6 months, paid time off, holidays, parental leave, and other benefits described by the total rewards program. Job Designation Hybrid - Majority on-site at Base Camp with two required days per week (Tuesday and Wednesday). Additional on-site days are welcome. Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship. Application Note We encourage you to apply even if your experience is not a 100% match with the position. We are looking for relevant skills and experience and support growth within a diverse organization.
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