Ohio Staffing
Online Marketing Manager
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary The Online Marketing Manager is responsible for the regular engagement of Customers globally through online channels, focusing on conversion-driven marketing, including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and social media marketing. This role sets the strategy and plan for marketing initiatives online for the Healthcare business units, ensuring targeted acquisition, engagement, and conversion of Customers and the regular improvement of key performance metrics. The Online Marketing Manager works closely with website designers, and developers, along with other online marketers and downstream marketing roles and in-country Commercial Marketing teams within the Healthcare organization, to ensure the effective development and implementation of initiatives and deliver an exceptional online Customer experience. Option for this to be a remote role if the future Associate lives outside of a 60 mile radius to our HQ in Mentor OH. Otherwise, the team meets in the office on Monday and Tuesday. What You'll Do as an Online Marketing Manager Online Marketing Strategy - 50%
Owns the development of the annual online marketing plan for multiple Healthcare businesses, and the planning and execution of business objectives in support of the overall global Healthcare business strategy. Develops online marketing strategies and creates campaigns for downstream marketing initiatives as a result of a strong and timely understanding of the business unit's business goals and strategies and proactively surfacing opportunities online to improve KPIs. Manages the development and execution of website content for multiple country sites (>15) and languages (>10), including category pages, product detail pages, marketing spots, and long-form articles. Manages the digital functions specific to social and email content to build followership and drive educational awareness to influence B2B operations. Owns the strategy, execution, vendor relationships, and budget for business unit search engine marketing programs, including both Organic Search and Paid Search acquisition channels. Develops and implement SEM strategies to support marketing plans and campaigns. Owns the process to benchmark metrics and set performance targets for organic search and paid search and routinely documents best practices to educate and influence the Healthcare organization. Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvement. Regularly reports performance metrics to business unit stakeholders, providing insights and recommendations on how to effectively use the online channels for business growth. Channel Optimization and User Experience - 25%
Responsible for the online Customer experience - responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics. Owns the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data, and best practices to scope elements of optimization tests, determine appropriate testing methodology, manages the design and development of variable creatives.
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe. Position Summary The Online Marketing Manager is responsible for the regular engagement of Customers globally through online channels, focusing on conversion-driven marketing, including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing, and social media marketing. This role sets the strategy and plan for marketing initiatives online for the Healthcare business units, ensuring targeted acquisition, engagement, and conversion of Customers and the regular improvement of key performance metrics. The Online Marketing Manager works closely with website designers, and developers, along with other online marketers and downstream marketing roles and in-country Commercial Marketing teams within the Healthcare organization, to ensure the effective development and implementation of initiatives and deliver an exceptional online Customer experience. Option for this to be a remote role if the future Associate lives outside of a 60 mile radius to our HQ in Mentor OH. Otherwise, the team meets in the office on Monday and Tuesday. What You'll Do as an Online Marketing Manager Online Marketing Strategy - 50%
Owns the development of the annual online marketing plan for multiple Healthcare businesses, and the planning and execution of business objectives in support of the overall global Healthcare business strategy. Develops online marketing strategies and creates campaigns for downstream marketing initiatives as a result of a strong and timely understanding of the business unit's business goals and strategies and proactively surfacing opportunities online to improve KPIs. Manages the development and execution of website content for multiple country sites (>15) and languages (>10), including category pages, product detail pages, marketing spots, and long-form articles. Manages the digital functions specific to social and email content to build followership and drive educational awareness to influence B2B operations. Owns the strategy, execution, vendor relationships, and budget for business unit search engine marketing programs, including both Organic Search and Paid Search acquisition channels. Develops and implement SEM strategies to support marketing plans and campaigns. Owns the process to benchmark metrics and set performance targets for organic search and paid search and routinely documents best practices to educate and influence the Healthcare organization. Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvement. Regularly reports performance metrics to business unit stakeholders, providing insights and recommendations on how to effectively use the online channels for business growth. Channel Optimization and User Experience - 25%
Responsible for the online Customer experience - responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics. Owns the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data, and best practices to scope elements of optimization tests, determine appropriate testing methodology, manages the design and development of variable creatives.