Intuit Inc.
Group Marketing Manager – CRM Strategic Growth and Innovation
Intuit Inc., Mountain View, California, us, 94039
TurboTax is on the hunt for an exceptional
Lifecycle and Digital Marketing Leader
to pioneer our newly formed
CRM Channel Growth and Innovation
team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge
lead capture and nurture strategies , driving
personalization capabilities , shaping our
long-term CRM strategic vision , and accelerating
channel growth
across diverse business segments.
Responsibilities
Define and Execute Strategy:
Develop the
strategic vision and requirements for lead capture and generation , specifically supporting the expansion of TurboTax’s Full Service and Business Tax segments.
Pioneer New Capabilities:
Lead the development and launch of
nurturing communications
across multiple CRM channels, enabling new engagement opportunities.
Drive Personalization:
Chart TurboTax’s
personalization roadmap , leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.
Architect Customer Experiences:
Design comprehensive
customer journeys
by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.
Enhance Automation:
Champion the improvement of CRM’s
automation capabilities , identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.
Shape Long-Term Vision:
Articulate and champion a
long-term vision for CRM channel growth and innovation , ensuring alignment with TurboTax’s overarching strategic goals.
Optimize CRM Tech Stack:
Provide expert consultation on the
enhancement and expansion of the existing CRM technology stack
to foster innovation, boost efficiency, and enable new business capabilities.
Manage CRM as a Product:
Define the
solutions blueprint and functionality requirements
to guide the development and integration of CRM systems, treating CRM as a core product.
Accelerate Channel Growth:
Lead initiatives focused on improving
customer health and engagement , while pioneering new channel strategies for sustained CRM growth.
Govern Data Protocols:
Establish and manage complex
customer data protocols , including rules for contactable records across diverse marketing channels.
Lead Mobile Innovation:
Act as the
mobile growth strategist and expert , driving innovation specifically in mobile channel activation.
Bridge Product & CRM:
Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring
seamless integration and support of CRM needs
within broader product strategies.
Cultivate Ecosystems:
Construct and oversee a
multi-brand/product CRM ecosystem , fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California - 213500-289000
Southern California - 217259-275500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Benefits).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Qualifications
Extensive CRM Marketing Expertise:
5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency in
email and/or mobile channels . Proven ability to design, oversee, and optimize campaigns to meet strategic business goals.
Lead Generation & Nurture Expertise:
Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.
Data-Driven Acumen:
A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization through
data extraction, analysis, and actionable insights . Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution.
Strategic Leadership:
A proven track record as a
strategic thinker
capable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership.
Mobile Marketing Authority:
Expert knowledge of mobile marketing channels, including
best practices and effective leverage of mobile-specific data .
CRM & Business Strategy Development:
Demonstrable skill in developing intricate
business and CRM strategies , crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges.
Exceptional Project Management & Communication:
Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders.
Technology Proficiency:
Familiarity with
enterprise-level marketing cloud solutions
and CRM tech stacks, including
Customer Data Platforms (CDPs) and Email Service Providers (ESPs) .
Visionary & Bold Leadership:
A truly
innovative and bold approach
to market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas.
Complex Customer Base Management:
Comprehensive understanding of the nuances involved in managing a
vast and diverse customer base , ensuring strategies align with customer needs and business objectives.
#J-18808-Ljbffr
Lifecycle and Digital Marketing Leader
to pioneer our newly formed
CRM Channel Growth and Innovation
team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives. You will be instrumental in launching cutting-edge
lead capture and nurture strategies , driving
personalization capabilities , shaping our
long-term CRM strategic vision , and accelerating
channel growth
across diverse business segments.
Responsibilities
Define and Execute Strategy:
Develop the
strategic vision and requirements for lead capture and generation , specifically supporting the expansion of TurboTax’s Full Service and Business Tax segments.
Pioneer New Capabilities:
Lead the development and launch of
nurturing communications
across multiple CRM channels, enabling new engagement opportunities.
Drive Personalization:
Chart TurboTax’s
personalization roadmap , leveraging our rich data to deliver hyper-relevant solutions and actions within CRM communications.
Architect Customer Experiences:
Design comprehensive
customer journeys
by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.
Enhance Automation:
Champion the improvement of CRM’s
automation capabilities , identifying and implementing new technologies for real-time customer interactions, both in-product and out-of-product.
Shape Long-Term Vision:
Articulate and champion a
long-term vision for CRM channel growth and innovation , ensuring alignment with TurboTax’s overarching strategic goals.
Optimize CRM Tech Stack:
Provide expert consultation on the
enhancement and expansion of the existing CRM technology stack
to foster innovation, boost efficiency, and enable new business capabilities.
Manage CRM as a Product:
Define the
solutions blueprint and functionality requirements
to guide the development and integration of CRM systems, treating CRM as a core product.
Accelerate Channel Growth:
Lead initiatives focused on improving
customer health and engagement , while pioneering new channel strategies for sustained CRM growth.
Govern Data Protocols:
Establish and manage complex
customer data protocols , including rules for contactable records across diverse marketing channels.
Lead Mobile Innovation:
Act as the
mobile growth strategist and expert , driving innovation specifically in mobile channel activation.
Bridge Product & CRM:
Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring
seamless integration and support of CRM needs
within broader product strategies.
Cultivate Ecosystems:
Construct and oversee a
multi-brand/product CRM ecosystem , fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, QuickBooks, Business Tax, and Digital Media.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California - 213500-289000
Southern California - 217259-275500
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Benefits).
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Qualifications
Extensive CRM Marketing Expertise:
5-7+ years of experience managing large-scale, complex CRM marketing campaigns, with deep proficiency in
email and/or mobile channels . Proven ability to design, oversee, and optimize campaigns to meet strategic business goals.
Lead Generation & Nurture Expertise:
Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.
Data-Driven Acumen:
A strong foundation in understanding and leveraging data to fuel CRM programs. Demonstrated capability to orchestrate strategic campaigns and drive personalization through
data extraction, analysis, and actionable insights . Ability to collaborate effectively with IT and data teams to define requirements and translate vision into execution.
Strategic Leadership:
A proven track record as a
strategic thinker
capable of conceptualizing long-term visions, developing robust business cases, and gaining buy-in from senior leadership.
Mobile Marketing Authority:
Expert knowledge of mobile marketing channels, including
best practices and effective leverage of mobile-specific data .
CRM & Business Strategy Development:
Demonstrable skill in developing intricate
business and CRM strategies , crafting engaging customer experiences and journeys across multiple communication channels, and creating targeted content that solves specific customer challenges.
Exceptional Project Management & Communication:
Outstanding organizational and project management skills, with a proven ability to thrive under pressure and meet tight deadlines. Experience managing cross-functional teams and communicating effectively with diverse stakeholders.
Technology Proficiency:
Familiarity with
enterprise-level marketing cloud solutions
and CRM tech stacks, including
Customer Data Platforms (CDPs) and Email Service Providers (ESPs) .
Visionary & Bold Leadership:
A truly
innovative and bold approach
to market strategy development and execution, coupled with a fearless attitude towards implementing transformative ideas.
Complex Customer Base Management:
Comprehensive understanding of the nuances involved in managing a
vast and diverse customer base , ensuring strategies align with customer needs and business objectives.
#J-18808-Ljbffr