Marketing Manager Job at Burgess Information Systems, Inc. in Gainesville

PRINCIPLE RESPONSIBILITIES include but are not limited to:

• Develop and execute the annual B2B marketing strategy to support revenue growth, market penetration, and partnership development.
• Serve as a player/coach by managing a small marketing team while personally leading strategic initiatives and high-impact deliverables.
• Lead market segmentation and persona development for brokers, TPAs, benefits consultants, employers, and health system executives.
• Design and optimize multi-channel B2B lead generation programs, including email marketing, paid media, webinars, LinkedIn campaigns, and targeted outreach.
• Own and optimize the marketing-to-sales funnel, ensuring strong conversion rates across MQL, SQL, and closed-won metrics.
• Develop and execute account-based marketing (ABM) campaigns to support high-value enterprise accounts and broker networks.
• Refine and reinforce brand positioning and messaging tailored to each target audience—emphasizing ROI, risk mitigation, compliance, and clinical outcomes.
• Build thought leadership through whitepapers, case studies, webinars, conference presentations, and PR opportunities in healthcare B2B channels.
• Lead the strategy and execution of digital marketing initiatives including website UX, SEO, retargeting, and paid social.
• Oversee the corporate website as a key lead-generation asset, ensuring that content, conversion paths, and technical performance are optimized.
• Develop marketing and sales enablement tools including pitch decks, one-pagers, playbooks, product brochures, and case studies.
• Collaborate closely with Sales and Partnerships teams to ensure materials support complex consultative sales cycles.
• Lead the planning, promotion, and execution of industry events, broker forums, regional trade shows, and webinars.
• Ensure the organization’s presence at high-impact industry gatherings drives lead capture, brand recognition, and executive visibility.
• Establish and track performance against key marketing KPIs including MQL generation, pipeline influenced, ROI, CAC, and campaign performance.
• Manage marketing tools and platforms such as HubSpot, Salesforce, Google Analytics, and paid media platforms.
• Other duties relative to the position.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor’s degree in business or marketing, business administration, communications or related field.
• Experience marketing to brokers, TPAs, health systems, or employer benefits decision-makers.
• 7 years of professional B2B marketing experience, preferably in healthcare, benefits consulting, digital health, or related verticals.
• 5 years managing of people experience.
• Strong proficiency with marketing automation, CRM systems (HubSpot), and data-driven decision making.
• Experience developing high-quality sales enablement tools and conducting market-specific messaging work.
• Experience with account-based marketing and partner/channel marketing strategies.
• Familiarity with healthcare market dynamics including self-funded employer models, value-based care, and third-party administration.

PHYSICAL DEMANDS

Requires sitting, standing, and occasional medium to heavy lifting

The Perks of Joining Our Team:

We believe in taking care of our team. You'll enjoy a comprehensive benefits package designed to support your well-being and financial future:

• Comprehensive Health Benefits: Medical, Dental, Vision, Short-Term/Long-Term Disability Insurance, Life insurance.
• Time to Recharge: Paid vacation and holiday pay.
• Focus on Your Wellness: We offer a robust Employee Wellness Program.
• Invest in Your Future: 401(k) with a company match.
• Support System: Employee Assistance Program provides confidential support and counseling.
• Get Rewarded for Referring Great People: Employee referral program.

ProCare Rx will never ask for a financial commitment from an applicant as part of our recruitment process. All interviews are conducted in-person OR through video conference invitations from official company emails. For inquiries, please contact our official recruitment team at (678) 248-4755 or email us at HR@procarerx.com.

ProCare Rx is an Equal Opportunity Employer.