Field Marketing Manager Job at Fourth Ltd. in New York

Overview

Fourth seeks a Field Marketing Manager, a Demand Generation Specialist with B2B SAAS-based experience for its growing marketing department; the position will be located in our NY regional office.

The Field Marketing Manager will report to the Marketing VP and will be expected to apply experience, creativity, planning and leadership to achieve strategic goals, as well as developing tactics to enable Fourth to launch its marketing demand generation programs quickly and exponentially.

The successful candidate will be a rounded Marketer with a minimum of 6 years of B2B demand generation experience targeting various Buyer Personas, such as C-level Executives, Vice Presidents of Fortune 500s, and Restaurant Directors, as well as mid-level growth hospitality companies, in the offline (tradeshows & events) & digital channels (SEM, SEO, display advertising, PPC, webinars, email, social media).

The successful candidate will apply experience, creativity, planning and thought leadership to achieve strategic goals.

Responsibilities

Summary of the role

We will look to you to drive fully integrated regional Marketing campaigns and programs which are proactive, innovative and cost effective.

You’ll execute tactics to attract more prospects, get them excited about Fourth’s transformational technology and guide them through the conversion funnel. You’ll be responsible for creating, adapting and optimizing multi-channel digital and event-based campaigns, processes and programs necessary to generate quality leads to the sales team as we grow from 1,100 to 1,750+ customers.

Key Responsibilities include :

• Operate a measurable, repeatable, automated process that fuels the demand generation, lead qualification and lead nurturing engine
• Tactical execution of demand and lead generation programs
• Continuously refine the lead scoring methodology with the Marketing and Inside Sales teams’ buy-in
• Leverage the Marketing Automation software - Pardot
• Evaluate new leads for lead scoring qualification process to improve the sales pipeline
• Develop and execute email, digital and event marketing campaigns across all channels
• Ensure communication between Marketing and Inside Sales teams to achieve business goals
• Responsible for tracking and refining campaign performance by measuring business results through analytics, which includes the metrics for conversion rates, cost / lead, LTV, etc.
• Actively incorporate tradeshow and events in lead generation campaigns
• Development and run demand generation campaigns, which may include, but not limited to writing blogs, web pages, email templates, social share cards and re-purposing product collateral
• Implement and constantly improve email lead nurturing / drip programs to move prospects through the marketing and sales pipeline
• Online Marketing Demand Generation strategy experience, which includes Search Engine Marketing (SEM); including Google, Yahoo, Bing, Search Engine Optimization (SEO), Pay-per-Click, Analytics e.g. Web Trends, Google Analytics
• Leverage the Fourth Social Media platform – LinkedIn, Twitter, Facebook, Online Media Channels : Media Buying, Webinars, Blogs, Forums
• Management of third-party contractors and vendors

Qualifications

• Hands-on B2B demand generation experience
• Has optimized website and landing page user experience to increase lead conversions of registrations and content marketing downloads
• Has developed and managed the lead sales funnel utilizing a CRM, such as SalesForce.com
• Has Content Management System (CMS) experience
• Digital marketing campaign optimization experience
• Event marketing and coordination experience
• Content marketing development experience to be used for demand generation programs : Videos, White Papers, Case Studies, eBooks, Webinars, Product sheets
• Experience of : Email Marketing, Affiliate Marketing
• Landing page development; including content writing and development

About Fourth

Fourth was founded in 1999 and provides cost control / operational software solutions to 1,100+ customers globally, including Fuller’s, Gaucho, Hilton, Krispy Kreme, Leon, Caffè Nero, Soho House, Subway, PizzaExpress, Wagamama and Stonegate.

Our mission is to replicate in the US what we have achieved in the UK : enabling multi-site hospitality operations to transform their profitability and operational efficiency with our workforce planning and purchase to pay & inventory solutions, backed up by next-gen business reporting.