Red Bull
Overview
The New York Red Bulls are seeking a strategic and analytically-driven Director of Business Intelligence, CRM, and Data Analytics to lead our data initiatives and transform how we understand and engage with our fans, optimize business operations, and drive revenue growth. This role will be instrumental in building a comprehensive data ecosystem that supports decision-making across all areas of the organization, from fan engagement and ticket sales to sponsorship activation and operational efficiency. Responsibilities
Lead data initiatives and build a comprehensive data ecosystem to support decision-making across the organization. Drive fan engagement optimization, ticket sales improvement, sponsorship activation effectiveness, and operational efficiency through data-driven insights. Collaborate with cross-functional teams to translate data into actionable strategies and measurable outcomes. Experience & Qualifications
Education & Experience Bachelor’s degree in Analytics, Data Science, Business, Marketing, or related field; Master’s degree preferred 5+ years of experience in data analytics, business intelligence, or CRM management 2+ years of leadership experience managing analytical teams Experience in sports, entertainment, or consumer-facing industries preferred Technical Skills Advanced proficiency in SQL, Python, R, or similar analytical programming languages Expert knowledge of CRM platforms (Salesforce preferred) Experience with business intelligence tools (Power BI, Tableau, Looker, etc.) Familiarity with data warehousing, ETL processes, and cloud analytics platforms (AWS, Azure, Google Cloud) Knowledge of marketing automation platforms and customer data platforms (CDPs) Core Competencies Strong analytical and problem-solving skills with ability to translate complex data into actionable insights Excellent communication and presentation skills for both technical and non-technical audiences Strategic thinking with ability to align data initiatives with business objectives Project management experience with ability to manage multiple initiatives simultaneously Understanding of privacy regulations (GDPR, CCPA) and data security best practices Preferred Qualifications Experience in professional sports Knowledge of sports analytics, fan behavior analysis, and venue operations Certification in relevant analytics platforms or methodologies Experience with predictive modeling, machine learning, and advanced statistical analysis Familiarity with journey orchestration, digital marketing attribution and multi-touch attribution modeling Familiarity with prompt engineering and AI workflow automation Travel 0-10% Permanent Benefits eligible Compensation & Benefits
The base salary range for this position is $120,000 – $140,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law. Director, Business Intelligence
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The New York Red Bulls are seeking a strategic and analytically-driven Director of Business Intelligence, CRM, and Data Analytics to lead our data initiatives and transform how we understand and engage with our fans, optimize business operations, and drive revenue growth. This role will be instrumental in building a comprehensive data ecosystem that supports decision-making across all areas of the organization, from fan engagement and ticket sales to sponsorship activation and operational efficiency. Responsibilities
Lead data initiatives and build a comprehensive data ecosystem to support decision-making across the organization. Drive fan engagement optimization, ticket sales improvement, sponsorship activation effectiveness, and operational efficiency through data-driven insights. Collaborate with cross-functional teams to translate data into actionable strategies and measurable outcomes. Experience & Qualifications
Education & Experience Bachelor’s degree in Analytics, Data Science, Business, Marketing, or related field; Master’s degree preferred 5+ years of experience in data analytics, business intelligence, or CRM management 2+ years of leadership experience managing analytical teams Experience in sports, entertainment, or consumer-facing industries preferred Technical Skills Advanced proficiency in SQL, Python, R, or similar analytical programming languages Expert knowledge of CRM platforms (Salesforce preferred) Experience with business intelligence tools (Power BI, Tableau, Looker, etc.) Familiarity with data warehousing, ETL processes, and cloud analytics platforms (AWS, Azure, Google Cloud) Knowledge of marketing automation platforms and customer data platforms (CDPs) Core Competencies Strong analytical and problem-solving skills with ability to translate complex data into actionable insights Excellent communication and presentation skills for both technical and non-technical audiences Strategic thinking with ability to align data initiatives with business objectives Project management experience with ability to manage multiple initiatives simultaneously Understanding of privacy regulations (GDPR, CCPA) and data security best practices Preferred Qualifications Experience in professional sports Knowledge of sports analytics, fan behavior analysis, and venue operations Certification in relevant analytics platforms or methodologies Experience with predictive modeling, machine learning, and advanced statistical analysis Familiarity with journey orchestration, digital marketing attribution and multi-touch attribution modeling Familiarity with prompt engineering and AI workflow automation Travel 0-10% Permanent Benefits eligible Compensation & Benefits
The base salary range for this position is $120,000 – $140,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law. Director, Business Intelligence
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